For Evergrande has won more foothold in China's real estate market with uncertain policy risk

Jiayin in football extravagantly, in fact, for Evergrande in the policy risk uncertainty in China's real estate market has won more foothold in the chips, this is jiayin and Evergrande Real Estate play the essence of football.

With at home 1:1 draw Seoul FC, Guangzhou Evergrande finally picked up the cup, Evergrande's myth also continues to continue.

Since its inception in March 2010, the team has been constantly refreshing its history. The first year of the establishment of the championship won the champion, the rise in the super so far, has been three consecutive years to win the Super champion.

However, behind the brilliant record, the sound of questioning it has been endless.

The voice of doubt revolves around two points, one is Evergrande's success does not represent the success of Chinese football. Second, Evergrande boss Jiayin "burning money" like investment unsustainable.

The 1th is actually a question of the beholder, aside from Evergrande's influence on Chinese football, we only talk about the 2nd from a commercial perspective.

According to the incomplete statistics of the media, three years, Evergrande's investment in football is close to 2 billion yuan, much higher than the other clubs in the super.

For now the hematopoietic mechanism is seriously imperfect in the Premier League, such large-scale investment is obviously unable to reap the matching economic benefits, so the doubters generally believe that Evergrande's investment will not hold long.

So why should jiayin devote so much energy to football?

Football is not a public good or a business for Jiayin. For businessmen, losing money is clearly not going to happen.

In fact, turn Evergrande's earnings, see Evergrande recent three years of performance will find, Evergrande Club in the football field of the brilliant record and constant land production market performance is corresponding.

2010, Evergrande Football Club was founded in the first year, Evergrande Group's revenue from the previous year's 5.72 billion yuan to 45.34 billion yuan, an increase of 800%, gross margin of 13.37 billion yuan, the year-on-year rise of 596%.

2011, Evergrande got its first Super champion, Evergrande Group's revenue reached 61.92 billion yuan, gross margin of 20.61 billion yuan.

2012, Evergrande again seized the Super champion, Evergrande group revenue continued to grow steadily, reaching 65.26 billion yuan, gross margin of 18.21 billion yuan.

The first half of this year, Evergrande group revenue reached 41.95 billion yuan, an increase of 13%, gross margin of 11.45 billion yuan, an increase of 8% per cent.

In China, where real estate policies are wavering, savvy businessmen must understand politics and policy. Today's leaders of the love of football has been known, Evergrande club record of the constant land product licensing points, can be Evergrande in the real estate market with the government to bring many additional points and potential positive.

On the other hand, Evergrande Club's own hematopoietic mechanism is also forming, Evergrande's "burning Money" is returning to normal level. In Guangzhou Tianhe sports field just came to a curtain of the Asian Crown final, the box office income reached an astonishing 55 million yuan, creating a domestic event box-office records, Evergrande's surrounding souvenirs have long been sold. Although these incomes are far from allowing Jiayin to make ends meet on the football field, they have been able to bring in billions of dollars a year.

In addition, Jiayin is also trying to use the star effect of Evergrande Club to drive the development of other business of Evergrande Group. Careful fans will find that the final when the player's shirt chest "Evergrande" suddenly became "Evergrande Ice Spring", which is just the introduction of Evergrande's mineral water products, with Evergrande's clink, this new mineral water brand also became famous.

From the current book to see, every year to stick a few billion playing football, Evergrande Group itself is certainly losing money, but Jiayin care is not the few "small money", and instead of spending the same to spend in other places, such as to cater to a variety of unspoken rules, investment in football is actually a cost-effective marketing means, not only without legal risk, Even if the record is bad, can also fall a forthright reputation.

In fact, summed up a word is, jiayin in football extravagantly, in fact, for Evergrande in the policy risk uncertainty in China's real estate market has won more foothold in the chips, this is jiayin and Evergrande Real Estate play the essence of football.