For everyone to share the Alexa rankings of common sense

Alexa (www.alexa.com) is a special website that publishes the world rankings. Alexa, which started out as a search engine, was founded in April 1996 (the United States) with the aim of making Internet users more involved in the organization of Internet resources while sharing virtual world resources. Alexa collects more than 1,000GB information on the internet every day, not only gives up to billions of of the Web site links, but also for each of them ranked. It can be said that the Alexa is currently the largest number of URLs, ranking information published the most detailed site.

Alexa's website world rankings are mainly divided into two types: comprehensive rankings and classification rankings.

Comprehensive rankings are also called Absolute rankings, that is, a specific site in all sites in the rankings. Alexa publishes a new comprehensive ranking of websites every three months. This ranking is based on the cumulative three-month geometric average of the number of user links (users reach) and http://www.aliyun.com/zixun/aggregation/18595.html > page views.

Classification ranking, one is classified by topic, such as news, entertainment, shopping, Alexa gives a specific site in the same category of sites. The second is by language classification, currently a total of 20 languages, such as English web site, Chinese website [Chinese (Simpl) and Chinese (Trad)], etc., give a specific site in all such language sites in the rankings.

April 1996, Alexa was founded in the United States, when it was just a small site, mainly to do classified navigation. In those days, many of the sites were Yahoo's fans,alexa just one of many followers. But Alexa himself has some technology, is to access a Web site traffic statistics and analysis. Later, the Alexa integration of resources gradually developed into a hit site ranking authority. The following author for everyone to share under the Alexa rankings of common sense:

How to evaluate the ranking?

1, the day ranking evaluation every day.

The main daily rating of the site in the past day of the global and regional rankings.

2. Weekly rankings are evaluated once a week.

The main daily rating of the site in the past week in the global and regional rankings.

3, Month ranking monthly evaluation.

The main daily rating of the site in the past one months of the global and regional rankings.

4, the world ranked final ranking.

The global and regional rankings of the site over the last three months are mainly assessed in Monday.

Second, what is the assessment criteria?

1, have installed Alexa toolbar access to the user generated PV and IP.

Personally think that the evaluation of the site rankings rely mainly on the Alexa toolbar access to the user to bring the IP and PV.

2, the site in the area of PV and IP ranking conversion rate.

The geographical disparity brings the ranking influence.

3, the history of the site rankings.

The main impact of the global rankings, in theory, the longer the ranking changes in the number of times, the daily IP, PV access smaller, the opposite is larger.

Third, the region PV and IP ranking conversion rate.

There is no official absence of such a claim, but the fact is that there is a lot of evidence to it. For example: Europe, the United States to install Alexa tool bar users far more than China, language-specific barriers in Europe, the United States region users can visit a small number of sites in China, while the Chinese users have the Alexa toolbar users are rarely so targeted at the site of China's IP and PV are counted far less than the actual number , how to neutralize the impact of the rankings on the regional factors?

Four, the site of the global ranking down the altar.

In the search engine has not yet been born and just the birth of the era, the site's global ranking was once a site authoritative the most important indicators. Many of the Web site to attract VCs, media cooperation, such as the site's global rankings as a reference standard, with the development of the search engine and the maturity of the Alexa global rankings is no longer an important reference standard. People focus on the site in the search engine weights and rankings, and the fact that the site's global rankings and the site in the search engine weights and rankings are not intrinsically linked, so the site is also slowly down the global rankings of the altar, in the near future will become history.