For how to do the search engine marketing, different sites have different needs

Absrtact: SEM, that is, search engine marketing, is based on the way users use search engines and habits, the use of users to search for information as much as possible to the marketing information to the target users. It can be defined as the network marketing based on the search engine platform. General，

SEM, that is, search engine marketing, is based on the way users use search engines and habits, the use of users to search for information as much as possible to the marketing information to the target users. It can be defined as the network marketing based on the search engine platform. Generally speaking, those who use search engine to spread marketing information behavior are search engine marketing behavior. The most common search engine marketing is search engine optimization and auction advertising, in addition to soft marketing, blog marketing, forum marketing, social Platform marketing and so on. At present, many SEO companies provide this service. The purpose of SEM is to create flow, especially effective flow. By attracting more target customers, to promote the role of products and brands, the target customers into a real customer. The external performance of search engine marketing can be reflected in the following aspects, such as the number of shows, search rankings, telephone consultation, click-through and conversion rate, etc.

The effect of search engine marketing is influenced by many factors, such as page user experience, page content and originality, keyword strategy, server stability, and so on. User experience includes many aspects, such as the content of the degree of coincidence, beauty, network response speed. User experience to a large extent directly affect the site's traffic and conversion rate. The content and creativity of the Web page is embodied in the optimization, link building and so on, the main purpose is to seize the hearts of target customers and attract their attention. At the same time optimization is to attract the attention of search engines, so that the search engine to give a better ranking. Only a good idea to seize the user's heart. As for the keyword strategy, this is important for search engine marketing and optimization. Search engine marketing is based on keywords, all search behavior is by keyword, must find valuable keywords for analysis and breakthrough. Keywords must be related to products or services, content. Search engine In many cases is based on the site, which requires a stable server site, to avoid crashes or other failures and search engine suspicion. So spend more money to buy a stable server is very important thing!

For how to carry out search engine marketing, to pay attention to and to learn a lot of places. Search engine Marketing is the essence of the website to promote and increase visibility. For how to do the search engine marketing, different sites have different needs. Small knitting Think you can work from the following aspects:

1. Focus on the brand needs of the site, they mainly want to use the content of the site itself to improve their own brand system and service system, and the use of this platform to promote their own related products and models. For this type of website search engine marketing is mainly to create a better corporate image and attract more users of the favor and recognition. This kind of site overall feeling strong, the influence lasting, the technique multiplication, the personnel demand is big, the function crowd is widespread. Therefore, this kind of website's marketing in the way can put on the advertisement, the user appraises, the product category and so on, the maximum promotion brand.

2. For users to pay attention to the needs of the site, broad coverage, the need for lasting results, strong sense of rhythm, small investment, high efficiency, such a Web site home page with the Internet door-to-door, concept station and so on hook, so the marketing is also relatively simple, you can use Search engine optimization and the launch of

3. Focus on the image of the site, mainly in the image of advertising, the need for different product characteristics tailored to the image of advertising. In order to achieve the goal quickly and effectively, search engine marketing should focus on creating a special image so that the products in the consumers have a great response. Can put soft text, advertising, products and so on.

4. For sites with strong sales needs, the main purpose is to reduce spending, increase sales, expand corporate influence and enhance living space. Can be for this requirement, put keyword ads, soft text, and set up a supporting service site, search engine optimization and so on.

Therefore, enterprises must be based on their own needs, specific problems specific analysis, choose the most suitable for their own search engine marketing, so through this marketing way for enterprises to create more wealth and value!