For Korean fans, 7.24 is definitely a special day.

For Korean fans, 7.24 is definitely a special day, and fans are waiting for the movie to be released at last. From the beginning of the year to the end of this time-consuming film is about to land on the screen, into the public eye. Han will also be transformed from a writer and driver to a new director. Over the past few months, Han has captured tens of thousands of people's hearts through Weibo, pushing the film to market. How did Han's marketing work so well? The author summed up the main director of Korea did the following points.

Without the integrity of cock silk marketing. Han is a self-proclaimed cock silk, and participated in the production of Sohu's "Cock Silk men" performance (now off the shelf). Familiar with Han's people know Han is a special humorous person in the text, and this kind of humor in life is a lack of integrity, especially in the "base friend" body. Unlike many celebrities who pay attention to appearance and dress, Han is a slovenly person, approachable and casual. A lot of stars do not want to do harm to face and image of the matter in Han's eyes these are not things, but still happy to do so and netizens mingle, Han cold use this kind of no integrity of the cock silk successfully molded their own in the eyes of the net friend impression.

Ironic emotion marketing. "Don't worry, Xiao-ye won't marry you." "," the world is not unreasonable turned out, and the recent popular "still body." Most of the people who like Han are witnessing his growth or growing up with the teenager. From the peak into the trough, from green to mature. He seems to represent a generation of memories, in this era of Internet social Entertainment, Han in his unique style for his small partners inject a lot of new happiness elements. A picture, an expression, a paragraph of text will be many netizens "onlookers." The emotional marketing of the irony makes fans feel that the original Han is "so."

Unmatched fans and Word-of-mouth marketing. Earlier, Sina Weibo has a popular joke: "In the microblogging age, if there are 10 million fans, you are like a TV announcer, you can easily let the people of the whole country hear their own voice." For Han, who has more than 38 million fans, he will be paid attention to by tens of thousands of fans, even if a "hello" will produce thousands of forwards. Han's reputation stems from years of accumulation in their own, whether in the writing or in the car have made a lot of achievements, as for the outside of his query, most of the time Han took the way is ignored. This "laugh by people, free and easy to behave" the unique Korean style is quite fans appreciate, making the Han Han every decision to do a thing fans will excitedly, word of mouth.

Let people stop selling Meng pet marketing. The appearance of the "after the meeting" the appearance of Madagascar's many people are a bit of a surprise, but it is because the appearance of this Meng pet to let a lot of people stop, especially her series of "Meng Meng" action captured a lot of girls hearts, and more enhanced the mystery of the film. And this is a pet of micro Bo also often to "wacky, playful" show people, people think that between the original and animals can be so kind. The impression of the motor will also be engraved on the fans ' minds.

In addition to the above, there is also a person in the film publicity, although he did not play any role in the beginning, but she was in the minds of fans, she is-Han Xiaono. Because of the small wild Han Hancai won the "national father-in-law" the glorious title, and even netizens joked, "If ' father-in-law ' don't put the photos of the wild, we will see." "In the author's opinion Han is definitely a first-class marketing expert, is such a cynical, pen-sharp young writer racer successfully transformed into a director." From Han's body, maybe we can feel something.

In all brands will be personified in the era, there is no cross-border points, only good and bad, professional and unprofessional. No one will ever be successful, the times are changing, technology is changing, even if you can succeed in the second, but the next second you do not know who will defeat you. Today's internet marketing is no longer a kind of information transmission, but a value extension and brand infiltration.

Wen/Wei Wei