For new Media sales newcomer: Why can't you open your mouth?

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If you are a new media sales newcomer, then first of all, congratulations: you are engaged in a career with great expectations! But right now, you're like a new recruit from the Amazon jungle that was dropped in the army for three days, lacking weapons and supplies, without system training, and your boss told you: You're a commando! You will accomplish a task that cannot be accomplished by ordinary people!

As sales, the first mouth, the second leg. Walk who will, but open mouth is a lot of new people to the first big problem. So, let's try to analyze why the new salesman can't open the gate.

Bookstore, there are many sales skills of the book, is simple and practical. Legend has it that there are many sales myths: what to sell and how to sell a comb to a monk. But back to reality, you find you in the sale of new media, difficult, hard to the sky! One of my proud disciples once told me a joke: he only entered the internet company for a few days, his boss-a senior media sales with him smoking, during which the mantra, "new media Sales is impossible!" Change your career soon!

Originally, new media sales and sales and even media sales is not the same thing! We have to rethink what the new media sales are all about:

As a new media sales, what kind of mentality do you hold?

As the saying goes: Fire prevention anti-theft prevention sales. And you, a salesman, you're in the street, you're selling ads! You're selling ads that you don't believe in! How can you have the confidence to speak?

"The internet is the third industrial revolution, it will subvert almost all traditional industries!—— but customers say:" You help me to pull the head!

The story said: Ma Yun also swept the street, not only the picture has the truth, there are video!—— but you, one months down, the waist acid leg pain plus suffered countless eyes do not say, pockets without a few cents.

What about the old people? With Jingle said: Products completely rely on the knitting, sales completely rely on deception, the demand completely by Mongolia, the result is entirely on the gambling, the relationship depends entirely on kickbacks, services completely fooled!

Return to the source, a qualified new media sales should be such a person: an honest person, a responsible person. His key mentality has the following four points:

1, the service creates the value. The essence of sales is not sales, but service!

2. Paid service. Remember: your service is valuable.

3, pay is the customer for your true affirmation! You are not Lei Feng, you need to earn your own living.

4, give money is a true friend! In case you encounter an acquaintance, do remember: rubbing your cheap acquaintance must not be a true friend.

The light has the good mentality not to be possible, the mentality depends on the strength, you next wants to solve the big problem which sells!

Second, as a new media sales, how do you perceive the products you sell?

Please continue not to complain! So far, the new media is still in a new, pioneering, difficult initial stage, most companies do not say no marketing system, even the formation of sales products are not!

However, the internet proverb says: Four-stream sales selling products, three-stream sales selling services, second-rate sales selling ideas, first-class sales selling values. Congratulations, you sell the product is legendary service! It's too promising!

It doesn't matter that the company lacks the product system, you can start with the following questions to know what you are selling:

1. What are the characteristics of your company? Your company's unique, others difficult to replace, customers can not buy the reason is what?

2. What is the value of your company's products to customers? What are the benefits of a customer buying your service?

3. What customer service did the company serve?

4. What does this customer do? What does he need?

5. What can you do to help him? Note that the premise first should be legal, the second should be reasonable.

Add a famous saying: to treat customers as friends! Only in this way can we do things well.

--ok, now found that you talk about is not advertising, but customer care! The customer is not the need for new media, but do not know how to use the new media!

Third, as a new media sales, you should adopt what kind of communication method?

Never, the new media salesman is a basic word, but unfortunately not everyone has ancestors ma Ching skeleton, otherwise it must be considered Mars human.

The third sticking point of a salesman's mouth is that he doesn't know how to communicate. Do not ignore the way of communication, the wrong way customers are not excluding you, is not trust you!

Communication must do the following:

1, let people accept you: Learn to think, in the language of the customer expression.

2, let people need you: continue to think, the customer's way to consider the needs.

3, let people understand you: please speak! Popularity is popular, popularity is not PV and other terminology.

4, let people believe you: Peter Drucker pointed out that the communication is the experience, must learn to express the experience of the customer understand the language. That is to change the position of thinking, understand what kind of life experience customers have, with this experience to describe.

Do the above three points, you should be able to speak. Just to say no, we have a few important points to learn:

√ Sales is the unity of knowledge and line.

√ Sales are not sales is a service.

√ The sales process is not a skill but a problem solving.

√ A good case is like a seed.

Finally, I wish every new media sales recruit, regards! (Wen/Ningjie network zhouning)