For new ventures, these 5 major marketing mistakes cannot be made

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NetEase Science and technology news July 30, according to TNW reported, recently a new company named Presfarm was established to provide entrepreneurs with the name of the reporter, e-mail and twitter account, so that their businesses get special reports. But there is a big problem with the business: the hardest place for new ventures to press coverage is not the lack of contact with journalists.

In fact, many of the journalists who report on the new venture will be posting their email addresses on Twitter data. Those who are often unable to find them quickly through Google search are best introduced by people who are connected to each other. Sending spam messages to journalists, consumers, or investors about your new venture will definitely mess up marketing. Here are the big mistakes most new ventures make, and you should try to avoid them.

1, I hope the reporter to sell you products

Reporters are not salespeople, selling products is not their job, they just provide the world with newsworthy information. Although the PR of the new company is part of the release strategy, do not rely on the media to sell the product. Instead, the media only covers your company's situation, the product you are developing and the traffic you bring to your site. Your job is to provide an optimized experience that allows visitors to revisit (get more content and information) or to try out your product.

2, rent attention rather than win attention

Paying ads can easily spend your entire marketing budget, but just because it's easy doesn't mean you should. More and more consumers hate paying ads, and there are always some companies that spend more on renting than you, no matter which industry you enter. Therefore, use low level PPC to do some basic keyword research and your own competition research, make the content that can gain the attention for many years.

3. Wasting time thinking and discussing marketing with people instead of really doing it

Most founders are perfectionists who want to talk about marketing efforts with every expert on earth before they are actually released. They devote their time and energy to different tactics: blogs, joint marketing with complementary businesses, video and social media promotions. If the channel or the media does not immediately achieve the effect, do not assume that it is useless. Test, learn, and apply for things that are of special significance to your audience.

4. Try to "Pop"

Most of the videos that are trying to get popular are miserable and don't always try to make popular videos, but instead focus on making the best of your time and effort to share your prospects and strengths. Boston's Kinvey, for example, made a map of the local company's ecosystem, placing its companies and other technology companies on a map that attracted the attention of the media and peers.

5, ignore the website optimization

Your site should be targeted for search, mobile optimization, and give access to a clear roadmap of what you want them to do. Do you want them to sign up for your blog? Look at the 30-second video explaining your value proposition? You're in social media? So you need to make sure that you have the charisma, the simple and effective design that lays out the clear path for each of your core audiences.

There is no quick and efficient way to create a new company, and as with other things in the field, ideas are easier to get, but harder to implement. HubSpot's co-founder and onstartups author De Hamis Shaha (Dharmesh Shah) made good suggestions that "you should start marketing before you develop your product."

Avoid these mistakes as much as possible, and most importantly, let the world know your story as soon as possible: because no one is better suited to tell your story than you. (Mushulin)