For novice webmaster site should be optimized from what aspect

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The construction of the website can not be separated from optimization, but for the novice to face optimization, basically is to start, even do not know which aspect should focus on optimization. Therefore, do not know which aspects to optimize and optimize the time, the results are often imagined, not because of the excessive optimization of hair, is a long time to do without any effect, wasting the precious time and resources. Hope that their summary and analysis of the novice station to get some help.

Optimization of website page

1, how to optimize the home page

We all know that the home page is the Core keyword competition is the most powerful weapon, so we in the construction of the first page title, we should see the specific circumstances of the site to make decisions, the general title of the composition of the main key words + relevance keywords, can also have long tail words or long tail of the appearance The main is to make full use of search engine index participle technology to increase the competitiveness of the home page, but remember not to stack,

Keywords keyword writing, usually around the core keywords, choose to have relevance and relevance of the key words to enhance the overall relevance of the site, fully embodies the focus of the site and the core content, as far as possible to reduce the search engine calculation, stabilize the ranking of the site, all of this need with the content of the site and Deal with the keyword no matter what time is to avoid piling up, if you need to do the necessary piling, you can also use the necessary brush Baidu related search to avoid piling up and get punished.

Description site Description, literally can be understood, that is, for the site of the industry around, site situation, and so on, and so on, as well as the wording of the keyword, it should be able to surround the core keywords to the construction of long tail sentence to enhance the overall relevance of the site, So that browsers and search engines can be at a glance, to avoid the inconsistency between the topic and description.

2, Column page optimization

The relative to the column page is very high, it is for the specific content of the column between the core page. Therefore, the title of the column page should be different from the homepage, often embodies the content of the column as the core of the key words and related keywords combination.

Keywords column keyword writing, the same and the first page keyword is different, should be with the content of the column to decide, the column page and have a link between the role, so in with the home and content between the necessary physical correlation, so that the overall weight of the site to pass.

Description Column page description, the description of the writing and the characteristics of the first page, to the situation around the column, columns around the long tail of the formulation.

3, Content page optimization

Content pages can also be called the underlying page, the optimization of the way can not be the same as the homepage, usually choose the long tail keyword composition content title. The importance of content, and can be competitive tend to be less than the home page, due to the content of the pages have a huge number, therefore, to obtain the flow is also the first page can not be compared. Think about it, but a Web site with waking content and indexed, half the content gets two or three IP, the result is quite impressive.

Keywords content keyword writing, the same affirmation and the home page to be different, is generally determined by the content, there are direct use of content title, you can also use the content of the core keywords. No matter how to write, in short, to link with the content, to avoid greed and unrestrained to write some irrelevant keywords, so that the key words can not be reflected.

Description content page description, it is best to write long tail for content, in order to grasp the core for the important purpose.

Second, the site content and link original content mainly, do a good job inside and outside links

1, for the website, especially for want to get good ranking site, adhere to the site's daily update is absolutely necessary to maintain the vitality of the site, to attract spiders next time to visit.

Update the content of the best to original, if there is no original content can also be false original. In order to ensure the long-term operation of the site, the content of the update at the same time, it is best to let the content appear in the home page and column pages, better to have updated the map, tags and so on, to increase the exposure rate of new content and other related content to match, improve the content of the collection

2, adhere to the increase in the chain, and add content is equally important, not only can improve the site's exposure, 17891.html "> popularity, more for the site to create more nodes, through the increase in content nodes in the Web site outside the formation of Spider-style structure to attract the attention of spiders, Make spiders have a greater chance of crawling the site.

3, the most important in the chain

The importance of the chain, directly related to the quality of the site, affect the overall ranking of the site and traffic, we should not only to avoid errors in the chain, but also in the site to form a spider web-style structure, so that spiders can be in the content of the site can be fully crawling, in the content can be used between the relevant content, the next, the latest update, Hot articles, tags and so on, the spider to carry out a reasonable guide.

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