Because the objective reason my product is not the industry best product, even if I also often complains, but I still need to love my product, just like to own child, she may have each kind of shortcoming, but she always deserves me to devote the enthusiasm, diligently pays.
Be fully aware of your products and keep enough enthusiasm
1, to their own products to maintain enough enthusiasm and self-confidence can make customers think that my product is worth the time and money to buy.
Imagine, if you have no confidence in your products, how to let customers have the desire to buy.
Now the market on the homogeneity of the product is very serious, and the same industry competition is very fierce. Most of the time customers do not buy products The main determinant is not necessarily the product itself, but our customers to deliver their products attitude. Most of the time we will meet customers after the customer picky, cold or ignore, when they do not give up easily, to give customers confidence.
How do you do that?
1 try to tell the advantages of their products compared to other products? Simulate if you are a client, how to impress yourself or how to make yourself interested, not only limited to the product itself, can be services, payment methods and so on.
2 in the face of any inquiry, first adjust their mentality---to their own products without any complaints, in their mind is the most suitable products, cost-effective best choice.
3 Positive Guide customers to their own product advantages of concern. For example: Although our company is very small, but the operation is very flexible. Can be at any time according to customer requirements to adjust and arrange proofing; We have our own designers can be based on customer design, even if only one idea will create a matching product; Our advantage is that you can arbitrarily change patterns and any size. Avoid customers a 20GP is all a suit and a specification of monotony, and so on.
4 even if many times to meet the customer's disregard, do not give up, firm belief, adhere to each new inquiry to face customers are optimistic treatment. It has been said that many business experts are not necessarily better than others meet the difficulties and setbacks less, but can get more than others, the reason is not to dilute and reduce their confidence in their products, and perseverance to prove to customers how good their products, so that customers think they spend money is worth. At the same time, with the design, development and production lines to maintain information updates and product updates at any time.
2, fully understand their own products (from several angles).
1 Technical personnel's angle: the product material, the production craft, the cost composition, the performance, the usage, the use and the maintenance method and so on, must be comprehensive.
2 from the customer point of view: Why customers must buy from me and not from others to buy it? What can my products bring to customers, and what effect can be achieved? Save money for customers? Save time, energy, increase market share (sales), efficiency, or satisfaction?
3 from the regional market perspective: The market is divided into those areas? What is the difference between the needs of each region? What kind of products are more popular?
4 from competitors (peers): Do they increase their business volume? How do they cope with changes in exchange rates and the impact of rising raw materials? What specifications, colors and materials are they selling now? What new products do they have on their machines and factories? Why are their sales increasing? Why are some companies out of the market? Enemy)
5 fully understand their company's situation, especially for the company's future development direction to be sure.
6 to understand the whole development of their products chain dynamics.
Summary: Can clearly answer the customer for their own products raised related issues, especially the product composition, technical characteristics, the current technology and quality level, in the industry status, product levels and price positioning must be aware of.
Focus: The unique advantages of their products, customer service.
3, introduce their own products: with the above knowledge, the introduction of products on the way, need to pay attention to not exaggerate their own products, the appropriate focus is possible, do not attack peer products (Master said a word: how to praise their products are understandable, do not say others bad. )
The shortcomings of their own products also need to know, feedback and urge the factory to improve gradually. If the customer discovers the flaw of own product, do not conceal, positively solves, any product all dare not say is perfect.
The way to understand the product?
1, the next workshop, with the workers to learn, their own machine operation, with the purchase chat, so that your product process and cost will know.
2, no factory? Then the company all the samples to number, every day to touch, and then daily grind the old business or manager to tell you, and then try to go to the factory several times to see for yourself (see once more than you grope for a year are effective)
3, online search products all the relevant knowledge, including Web pages, PDF. DOC. PPT, by heart, about the company all the information, learn!!!
4, search peer site, to find all the knowledge of competitor products, familiar with it.
What else? Learn something on your own anyway.
Cultivation to open mouth, everything in the heart, OK.
To put it bluntly, what can we bring to the guests? What are some of the worries? Why pay us, give me a reason. And this reason we often think that guests sometimes do not want to tell you. This is a headache problem, and then is constantly using good products, good market support and services to stabilize and expand influence. So the market for the promotion of this country is guaranteed. The premise is to choose a strong and ambitious customers grow together.