For prescription drugs, the ban on online sales is a big plus

Abstract: For prescription drugs, the release of online sales is a big boon. If the prescription drug network is open in 2015, at least 200% of the day Cat Medical Museum is growing, lifting the 30 billion-year sales scale. The website of the Business-to-consumer is more than 10 billion available. The two add up to about 40 billion scale. Guangzhou Express

"For prescription drugs, the ban on online sales is a big boon." If the prescription drug network is open in 2015, at least 200% of the day Cat Medical Museum is growing, lifting the 30 billion-year sales scale. The website of the Business-to-consumer is more than 10 billion available. The two add up to about 40 billion scale. Liao, chairman of Guangzhou Express Electronic Commerce Co., Ltd.

One of the major trends in Liao's judgment is that the state Food and Drug Administration (FDA) issued May 28 this year the "Internet Food and drug management measures (draft)", which clearly put forward the direction of the prescription drug network sales, and put forward the seller qualification, supervision and legal liability and other specific measures. And now, the new deal is coming soon. According to the source, the new deal will be approved as soon as 2015. In addition, as one of the largest medical vertical electric dealer, seven Lecang to obtain the first domestic medical logistics license approval, the industry is widely expected to "good."

New Deal approval imminent

For years, pharmaceutical dealers are expected to be officially breached.

In this month's "Internet Drug Management and Regulatory Forum", State Food and Drug Administration officials said that the state Food and Drug Administration will be in the near future director of the Office will discuss the Internet Food and drug management measures (draft), if approved, this approach will be issued in the form of departmental regulations.

According to the preliminary statistics of the industry, this year, the market capacity of pharmaceutical dealers further expanded, the annual sales will reach 10 billion yuan. However, compared with the total size of the 1.3 trillion yuan in the pharmaceutical field in 2013, the size of the medical electricity 10 billion yuan is still very small, unable to form a shock to the medical circulation pattern.

Statistics show that the size of online pharmacies in the United States now accounted for the overall sales volume of about 30%, Japan and Europe, the data are 17 and 23% respectively. and domestic drug network sales 0.5% of the status of more and more capital to target this area.

In Shijiazhuang, Hebei push "Ali Health" APP, through the prescription of electronic access to a new channel pharmacy, December 16, Hong Kong listed pharmaceutical retailers Golden Day medical notice announced and Ali Health cooperation, will be the first to implement the "prescription of electronic", the provinces, Through the mobile Internet pharmaceutical business model to create a future integration line under the big health platform.

and the main mode of cooperation is also the "Ali Health" APP, so that consumers can be in the hospital, the prescription shot into a photo to the phone, waiting for cooperation pharmacy quotes, and then according to the price, brand, service and so on to choose and complete the transaction, after payment will be sent to the pharmacy.

Positive signal Choppy

In fact, in addition to the "Internet Food and drug management measures" will be expedited, and the prescription drug network sales surrounding the policy is also gradually in place.

China's largest medical vertical electric dealer seven Lecang recently announced the establishment of Guangzhou seven Lok Kang Modern Pharmaceutical Logistics Co., Ltd., and at the end of this year began in Guangzhou, the first pilot. And the reason why they dare to layout, because they got the "domestic first medical logistics license" approval.

Seven Lok Kang Logistics center in charge told the South reporters, drugs as a special product, the logistics requirements of relatively high, the entire warehousing, transportation, distribution and other logistics areas must be in line with the national "Drug management Quality Management norms" (GSP) standards. At present, most of the logistics enterprises do not have the quality of distribution drugs. With the next year's prescription drug network sales Ayu, logistics will become a major constraint factors, a lot of temperature and humidity requirements of the drug delivery will encounter difficulties. The issue of the distribution of pharmaceutical business license will solve the problem.

How to digest

According to close to seven Le Kang's personage discloses, seven Lecang the reason to apply for a licence at this stage and the layout self-logistics, the intention is very obvious, namely for New Year's Day after the net sale prescription drug policy to prepare.

Of course, there are other pharmaceutical distribution companies in preparation. Kyushu Tong's good pharmacists have also disclosed that the company to meet the prescription drug policy dividend has also been in the warehousing, logistics and layout. It is reported that at present, Kyushu Tong in the country has 57 large warehouses, with the expansion of business, and constantly build new companies throughout the country, opening new warehouses.

But there are also analysis that, once open prescription drug network, plus Ali Health to rob the electronic prescription business expansion, the pharmaceutical industry in order to digest this major change will be a big test.

Guangzhou has a pharmaceutical company in charge that told the south reporters, Ali Health as the distribution of electronic prescription Rob single business, will be a revolutionary move. This would mean that hospital pharmacies are gradually being elevated, and that the interest between hospitals, doctors and pharmacies is expected to be cut off gradually. But this effort to implement a truly "medical separation" is a big challenge for hospitals and doctors. The challenge is that it is difficult to completely disappear until the total cost of health is put into place.

A close to the Southern Institute of Medicine and economic experts are blunt, medicine and retail once connected to the electric business platform, will mean that the pharmaceutical industry sales channels flat real beginning, agents decline, manufacturers face online terminals will be the general trend. Due to the nature of "information adequacy and transparency" of social platforms, future drug prices are transparent, and the trend of price reductions will be predictable.

As for the logistics, the existing third-party-oriented drug delivery system can keep up with the requirements of the release, it remains to be tested. "Since the construction of logistics distribution cost is much higher than the third party, we use their own logistics light distribution fee of at least 9-10 yuan, those who are prepared to burn money from the construction of the logistics of the electrical business can be carried to live also deserves attention." "A person in Shanghai, a pharmaceutical company, told the south reporters.

It is reported that in the seven Lecang announced since the construction of logistics, Beijing Golden Elephant net in 2012 announced the push "golden elephant an hour", the same day within 1 hours of delivery. But now the "Golden Elephant" has disappeared.

However, the south is also noted that the logistics has been announced since the seven Le Kang chairman Shizhenyang is quite confident, in its view, in the current situation, the company's logistics business is still in an initial stage, the major logistics courier companies have not been in this area for layout and exerting force. On the one hand, the policy of online marketing of prescription drugs has not been liberalized, the demand for temporary market is very small, on the other hand, the development level and quality of cold chain logistics in China still need to be improved greatly. In such cases, the latter have a new opportunity to explode and grow; the trillion market total of prescription drugs, even if 1% into the online sales that is the size of tens of billions, and these pharmaceutical distribution will eventually be used to achieve the logistics, market demand can be imagined.

Related data

The policy of prescription drug net sale is the focus of capital

According to the data of China Electronic Commerce Research Center, 2010 ~2013 Year, our country's pharmaceutical electric business scale annual growth rate reached 250.35%, while currently the state Food and Drug Administration registered online pharmacies a total of 255, the actual business of online pharmacies also up to 132.

There are 4 main modes of domestic medicine and pharmacy, in order to day Cat Medicine Hall, Beijing-east as the representative of the third party platform, to Jian one net, seven Lok Kang main independent vertical electric quotient, the pharmaceutical circulation link enterprises, such as one church, Kyushu sooner pharmacists, traditional hospitals, traditional enterprises and his (Hospital Information Management System), the integration of manufacturers.

At present, the four types of pharmaceutical electric dealers in the new deal for a forthcoming war, and prescription drug sales policy is the focus of capital concerns. If the prescription drug network is liberalized, the market is expected to reach 1 trillion yuan of prescription drugs will have 30% transfer line, the market size or reach 300 billion yuan.