Absrtact: Recently, some network rumors spread on the microblogging platform. For some netizens and websites to fabricate, spread rumors of behavior, public security organs according to law to investigate and punish. Micro-blogging Rumors are highly concerned about the society, causing people to be alarmed at the same time also urge people deep
Recently, some online rumors spread on the microblogging platform. For some netizens and websites to fabricate, spread rumors of behavior, public security organs according to law to investigate and punish.
Weibo rumors are highly concerned about the society, in the cause of people's vigilance at the same time also urge people to ponder: why the Internet Rumors ""? What can be effectively curbed? Experts said, rumors of Chaos highlighted the current Internet credibility construction of the urgency, and further improve the micro-BO real-Name system is to the network rumors "Liang Jian."
In another two days, the main microblogging site implementation of the real-name real name on the "Full Moon." It is expected that the real-name system can play an active role in constructing a good network environment.
1 Weibo logic of Internet rumors
When rumors of graft microblogging, instant, poly degeneration, conformity and other characteristics of transmission, to help push "micro-information" quickly generate "big public opinion." The driving of business interests, the catharsis of resentment--network rumors are familiar with the spread of micro-blog sentiment, both good at camouflage and fierce, and covert, anonymous often become its best stealth clothing.
On Weibo, some bizarre and frightening information is mysterious and can be used as a trick. When you think "dispel", but actually fell into the "smoke and mirrors," The Mystery of the Bureau. Weibo rumors, traces of erratic, seemingly ghostly, but behind it usually has a routine.
Commercial interests are the first, the fog is actually hidden in the black industry chain.
A few days ago, a "grassroots account" with more than 100,000 fans said that a beverage company recognized that the product contains banned pesticide residues. This biased, out of context message forwarding totals more than 20,000 times. And it became the "success story" of the account behind the scenes: paying for the negative news of competitors.
Coincidentally, in the previous plasticizing agent Storm, "grassroots" large also took the opportunity to stir up mixed water, directed at some well-known enterprises, Leng will be qualified products labeled "problem tag." The reporter learned that, although the relevant enterprises through a variety of channels to declare its products do not contain plasticizing agent, and some companies to the micro-blog website to request to delete the letter, but the hype information as psoriasis general, difficult to remove.
At present, the micro-Bo platform influential three types of accounts, the official microblogging, celebrity micro Bo by identity constraints, the release of information relatively responsible, and "grassroots large" no real name certification, no one knows behind it.
Insiders told reporters that many fans, but no real name certification of the account, often published ads, or even false information. And these accounts can be "done with money", pay the Post also "seniority": Hundreds of thousands of fan account each price nearly hundred yuan, million fan-level accounts need nearly thousand yuan.
"These accounts are actually raised by the marketing team behind the scenes, and when they release food and entertainment information, they carry false rumors that they are against specific companies." And the topic of food safety, forwarding volume is higher. "A PR company, deputy director of corporate communications, Miss Zhang told reporters that their company agents of some well-known food, consumer goods enterprises, encountered micro Bo splashed dirty water, which let her heart haggard, tired of coping." "Rumors come in mysterious, but often related to the distribution of competitors. Can arrow difficult to defend, account number and not real name, it is difficult to find out who is really the initiator. ”
Reporter in the interview found that some responsible for corporate propaganda people are cautious, hope to try not to disclose corporate information, "Lest ' catches ' by competitors stare, or online is a ' water battle '." ”
The fierce micro-blogging rumors are good at camouflage, very destructive. Some rumors or changes in the "news body", or under the guise of "pendulum" when the "real shot", some simply hidden away the time, people, places and other key information, will be aged (micro-Bo) false news turned out again to fry.
March 28, "The son of" hair Micro Bo said, colleagues husband's children a few days ago lost, and a few days later appeared in the community doorway, pocket loaded 6000 dollars, eyes gazed, a check, the Canthus membrane was picked. Soon, the message was forwarded more than 3,000 times.
However, the shell net users posted on Weibo, according to the common sense of ophthalmology to identify this rumor. Twitter accounts such as the rumor mill further exposed the more exaggerated fact that the false news began in 2006, when the police quickly proved it was a rumor and clarified it.
Business rumors or social rumors, due to understand the spread of micro-bo, to cater to the irrational group, false information at the same place, rumors breeding space.
"China Weibo is still a mood-oriented field for many times, and the sound of objective rationality is easily overwhelmed by emotional rhetoric." "In the face of false information, some active netizens think the problem is not calm enough, it is difficult to discuss a problem, it is easy to scold and anger," said Dongli, deputy director of the Public Administration Department of CPC Henan Provincial Party School.
"The public has a stereotype of social problems and a selective self-reinforcing response to Weibo information." Zhang Zhian, an associate professor at the School of Communication and design at Sun Yat-sen University, told reporters that rumors have triggered some structural sentiment. Sometimes even if the information is bizarre, or knowingly false, some people also go forward. The spread of these false content has reinforced people's stereotype and bad mood.
2 When rumors meet the real name
Real-name is the development trend of Weibo. Real-Name party is responsible, the real-name real-name will be targeted at rumors, to rumors, rumors of people with deterrence, can further compress the rumor living space.
According to the "Beijing Micro-blog Development and management Regulations" issued last December, since March 16 this year, several major microblogging sites require micro-blogging users to register with real identity information, and the number of old users of the system to audit, not to provide relevant information on the account limit part of the function. Major microblogs in other parts of the country are also being followed up. At present, the real-name system has no effect on the "front desk", people can still be anonymous or use their true names for network activities.
The development trend of Weibo is actually the real name. "The Internet is part of real life," Xingdong, the founder of the blogger and chairman of the Internet lab, told reporters. In his view, micro-blog is "with the mass media communication capacity of the personal media," the content of production and dissemination of the "0 time", and very strong communication, has profoundly affected the social real life. "Weibo's self-media capabilities require every citizen to have a sense of responsibility." Its influence and responsibility should be reciprocal. Establish the necessary punishment mechanism for the rumor-makers. If not strengthened management, will give the rumor to provide the soil and the hotbed. ”
Many experts believe that the micro-bo real-name has a positive significance. The social enhancement of microblogging users, netizens in the network activities must take into account their identity, and thus become rational.
"The Real information registration of network identity is to extend the concept of rule of law in real society to virtual space." The Netizen uses the real identity to log on the virtual platform, may further squeeze the network rumor the space. Professor Liu Yunfeng, director of the Department of Communication at Nankai University, said that some developed countries use real-name system to manage the network, and achieved good results.
Micro-bo Real-name Real-name is directed at the spread of rumors. "In fact, the real-name name of some published false information and even disinformation account has a lot of deterrence, they dare not like before the unbridled." Weibo insiders said.
Reporter from Sina, Tencent and other micro-blog site learned that the implementation of the real-name system, the major micro-Bo combined with the previous rumor mechanism, and further improve a multi-dimensional regulatory system, through all-weather monitoring, encourage users to report, the introduction of social science research and other third-party professional institutions, such as the Sound of micro-blogging operation mechanism
At present, most microblogging sites have set up a rumor team, for a short period of time to forward a large number of posts or exaggerated information on the initiative, through the source of information to find, with the parties or the parties to verify contact, such as proof is false information, then timely external clarification, the statement to prohibit posting and other penalties.
Several micro-blog sites related to the responsible person told reporters, now, netizens actively participate in the boycott rumors, the effect is better than a simple website rumor. Recently, Weibo users have been more motivated to report rumors. Some netizens also in the thread "bask in their own", as a party to confirm or falsification, become a proof of the authenticity of the verification of information. And people's thirst for clear sources of trust is further enhanced. "Seeking the source", "questioning" rather than simply forwarding, has become a lot of netizens see some suspected false information after the first reaction.
After the implementation of the real-name microblogging, there are some netizens have misgivings about the security of personal information is not fully protected. In this respect, several major microblogging sites have said that they do not save the user's authentication information, the relevant data only for real identity verification. At the same time, the information protection system will become more and more reasonable. The ministry said that the information security technology public and business Service information System Personal Information Protection Guide has been prepared and reported to the National Standardization Management Committee for approval.
3 It takes a lot of control to eradicate rumors.
The real name is only the first step. Advocating the self-discipline of netizens, exerting social force, perfecting legal system, enhancing information openness, and the right medicine can eliminate the cancer in the field of Internet communication.
Micro-blogging real-Name system is only the first step to curb online rumors. Xingdong said, the real-name is not a panacea, the right remedy is the key, now some of the information is not true name authentication by the account forwarding caused.
Recently, a CCTV host issued a micro-blog to warn netizens not to eat old yogurt and jelly, and said the news from CCTV investigation reporters. Another media person has released similar content, saying that "This is the 3 15 party this year, unfortunately not broadcast." This sparked unease and concern. However, the CCTV 3 15 party group insiders said to the media, this 3 15 party reporters did not do the relevant investigation, nature does not exist "temporary death manuscript." It was not long before people found that vague tweets had been quietly deleted, but no exact information was released.
Experts said that celebrities, media people, such as real-name certification of micro-bo more influential, and therefore should be more self-discipline and prudent. "Micro-blog authentication users, network opinion leaders often play the role of information intermediaries, they must have a stronger sense of authenticity of information, more cautious comment forwarding awareness, more rational and emotional expression awareness." "For these accounts, it is more prudent to speak because the public generally trusts them more and will be used as a more authoritative source," Zhang Zhian said. He said that if the key figures strict self-discipline, the relevant information only through the "grassroots" small reprint more difficult to form a hot spot, micro-blogging rumors are difficult to be produced in a short time.
It is also crucial to exert the power of social synergy. At present, many sites in addition to the establishment of their own rumor mechanism, but also invited the third party professional organizations to join. Science squirrel will, shell nets and other social organizations have also opened the official account on Weibo, enhancing the scientific and professional nature of the rumor.
It is particularly urgent to further improve the Internet-related laws in order to curb rumours. Xingdong suggested that laws and regulations should be enacted to punish malicious spread of rumors, clear violations of the border, can also be based on the number of fans, the different impact of the micro-blog account to make corresponding responsibility provisions. Wang Laihua, director of the Institute of Public Opinion, Tianjin Academy of Social Sciences, said that the government departments should establish a long-term mechanism to investigate and punish the Internet rumors of the nature of the behavior, responsibility, damages and other legal provisions to give a clear definition.
"Rumors stop at the public. Zhang Zhian said that in public affairs, the government also needs quick response, timely investigation, the release of Truth, straight, so that rumors in the "Transparent" nowhere to hide. Weibo can also become a "grinder" of rumors. "In public information, we should give priority to the use of mass communication to cover different groups and fully respect the public's right to know." ”
Since last year, the government departments in the construction of network to ask the platform, the test water Government micro-blog has been a lot of useful exploration. The research report of e-Government Research Center of National Administration Institute shows that by the end of last year, the total number of government Weibo in China reached more than 50,000, which grew more than 7 times times earlier last year. It plays a certain role in government information openness and listening to popular voices. Among them, Beijing, Shanghai and other land has formed a more systematic government micro-blog group. Wang, director of the Beijing Municipal government News office, said: "The government Weibo to be more active, to the first public information before the rumor, can not wait until the rumor to force the truth."
Website initiative: Resist rumors you and I are responsible (link)
China Internet Association launches initiative
Recently, the Chinese Internet Association issued an initiative to call on the Internet industry to strictly comply with national laws and regulations and industry self-discipline conventions, not for network rumors to provide channels for communication, with the relevant government departments to combat the use of Internet rumors. Establishing and perfecting the internal management system of the website, while complying with the requirements of the national Internet real identity authentication, we should do a good job in protecting the personal information of netizens.
Positive response from multiple websites
Sina, Baidu, Tencent three web site leaders recently said, firmly support and cooperate with the government authorities to combat the network rumors of the action, in response to the Chinese Internet Association issued a boycott of the network Rumors initiative, the effective implementation of social responsibility, adhere to law-abiding self-discipline, strengthen site management, take effective measures to resolutely resist the spread of network rumors.
Surfing the net three "discipline" eight attention
China Internet users Cultural festival "Green Network Tour" to the netizens initiative, in the surf the Internet at the same time to do online surfing three "discipline" eight attention.
Three major "disciplines": No rumors, not published unconfirmed information, do not preach rumors, do not forward the source of unknown information; Do not believe rumors, do not worry or guess when the truth. Eight notes: Write what you see accurately without ambiguity; don't take things seriously; Find suspicious information to ask a lot of sources; focus on the relevant statements of the authoritative source, find out that the information is not actively corrected, see the bad information actively, and work together to build a healthy and credible environment.