For some of the old stations caused by the excessive optimization of several situations

Absrtact: imperceptible small make up has done the station has two years, among them also took over many sites, and from the difficulty of optimization, small make profound feeling to these take over the old station far more difficult to optimize than the new station, because every time Baidu update old station ranking

Unconsciously small make up has been doing the station for two years, which also took over a number of sites, and from the difficulty of optimization, small make deep feeling to these take over the old station is far more difficult to optimize than the new station, because every time Baidu update old station ranking will have changes, and its instability, this update your site in the first three pages, The next update will fly hundreds outside, people feel very helpless, however, the small series through a number of studies and experiments found that some of these old station ranked instability factors, that is, excessive optimization.

Why is it that when it comes to excessive optimization, almost all of the sites come from old stations? In fact, the main reason is because of the search engine algorithm is constantly updated, in the previous perhaps you used the optimization of the ranking has a very good help, but in fact has caused the site optimization over, and in the Baidu algorithm constantly updated, Your site rankings are beginning to slide or even hundreds of people, when we encounter such a situation how to do? Small series on their own website some practical experience to share with you. Often for some old stations caused by excessive optimization mainly in the following situations.

(i) excessive accumulation of keywords.

Once stacked keywords on our site rankings do have a good upgrade, because the close accumulation of keywords in the immature search engine algorithm will be mistaken for the content of our site and the subject of a very relevant, but with the algorithm to improve the spider more humane mechanism, not to eat this trick, At the same time, this move is listed as one of the common methods of excessive optimization.

Solution: Because the small series took over the site is a large part of the reason for this cause of the search engine delay to rank, In particular, after a small series on one of the web site www.vxuyu.com Analysis of the experiment, found that the station using stacking keyword techniques, found immediately after the deletion of processing, and then with some of the theme related to fill the story, and the article in the future published by the use of natural keywords of the method to publish, the effect

(ii) Excessive use of anchor text.

The most obvious way to optimize the site's internal optimization is the use of anchor text, we all know that the anchor text can be very good for spiders to crawl through the site links to more of our other content, so as to promote the promotion of keyword ranking a role, and excessive or relatively single anchor text has undoubtedly become the current search engine punishment site a reference point. Take a small series of the head of the network to say it, found in each article there are a large number of male head, female head, QQ Avatar and other keywords, and point to the same page, that is the homepage, so many, such a single anchor text, search engine is certainly not favorite, not to rank is too normal.

Solution: Because this micro-word avatar station is now being punished by search engine only a home page, so little do not hesitate to put the site content in the anchor text Yiyi deleted, And through the Baidu Webmaster tools in the data submitted sitemap to all the content summarized to a sitemap.xml to Baidu, now the content page has begun to collect slowly, and part of the content page has been made by the long tail keyword has a good ranking.

(iii) The existence of a large number of dead links.

That's the name net I took over. Content to do is also good, and anchor text, keyword accumulation did not make such a mistake, the chain is also more powerful, but the ranking is not up, so small series began to analyze the site, take small set of content, content is also a second collection, From the server log to see spiders crawling crawl are normal, why is not to weight it? In the small set to find all of the site included, found such a detail, that is www.***2012.com this site has a large number of dead links, the following figure we can see, If there is no wrong words should be hung before the horse released a lot of junk information, although the information has been deleted, but the URL address has been included in Baidu, and unexpectedly included nearly 2000, you said Baidu how can not punish?

Workaround: Although these pages are already 404, but after all has been captured by search engines, and what we can do now is to put these dead chain together, in Baidu Webmaster tools in the death of the chain submission page, waiting for Baidu delete these pages, only so that the impact of our site to minimize.

(iv) There is a large amount of junk outside the chain.

The chain has good and bad, although said the name mentioned above net chain has nearly 13W outside the chain, but after a small series of analysis, the site's external chain quality is relatively low, there is a large number of mass outside the chain, and a large part of the outside of the chain of illegal platforms, such as some color stations, guns and ammunition exchange community site outside the chain. We all know a good quality outside the chain can give us a very friendly and valuable vote, and some of the illegal crime of the chain to our site not only with a good side, but also lead to our website is also implicated. So eliminate in doing this type of outside the chain, more than a few high-quality outside the chain.

Solution: Through the Baidu Webmaster platform outside the chain analysis, to find those involved in illegal crimes outside the chain address, through the "rejection of chain management" added to these outside the chain to screen.

Summary: In fact, the site's optimization work is a long way, and those through some tricks of cheating to gain short-term benefits in the current search engine algorithm has been completely unpopular. So if you want to be successful, want your website to go farther, or seriously for their website to develop a website optimization plan, and then step-by-step implementation. Only in this way your site can be more popular with users and search engines, the road will naturally go farther.