For the Chinese Internet, this is an important time node

At the end of 2013, this is an important time node for China's Internet. According to the ministry's earlier public commitment, the 4G licences will be officially issued before the end of the year. Once the licence is issued, it means that the Wei curtain of the 4G feast is officially opened.

Inadvertently, we also marched on the 3G road, and saw the 4G road signs. 4 G is the fourth generation mobile communication and its technology abbreviation, 4G biggest characteristic is the transmission speed is fast, 4G data transmission rate can surpass 100mbit/s, this rate is 3G mobile phone rate 50 times times.

4 G is a huge market cake, 4G network construction will generate more than 500 billion yuan investment, the speed of the upgrade brought about by the mobile Internet application market and the investment forecast, will drive tens of billions of dollars in investment in a few years.

Base station is the base of 4G. As the pace of 4G licensing is gradually approaching, the three major operators of China Telecom, Unicom and mobile have been getting more and more momentum to tackle base station sites. "Not approved first built", the license is not yet in hand, the three major operators to build LTE network of Base station construction has already opened up posture. China Mobile lead, to build 200,000 4G base station before the end of this year can be commercial, for this has cost 41.7 billion yuan, but the coverage density is still deficient, the signal may be reduced, the need to build 10多万个 base station to ensure the smooth signal. China Unicom is also the first to launch the LTE base station collection work news. It is reported that the operator of the first collection plan to purchase 52,000 LTE base station, of which 10,000 LTE base station. has always been less active in the 4G China Telecom, recently joined the base station construction Beach, in August this year opened the 4G test network equipment bidding, the first batch of LTE base station addressing work has been completed in early August. Before the end of the year China Telecom's LTE network in key cities to meet the test commercial requirements. In the initial planning, the construction capacity of its base station is about 670,000,

The terminal is a 4G profit source. 4G terminal mainly refers to smart phones, routers, data cards, Internet cards, tablets and so on. Disclosure of public information, alone China Mobile, next year may purchase 40 million LTE smartphone and 10 million LTE data communication terminal equipment. This makes the 4G terminal manufacturer Huawei, ZTE particularly excited. China Mobile's first 4G contracts, worth about 20 billion yuan (about 3.2 billion U.S. dollars), have been finalised, with two of the biggest local giants Huawei and ZTE taking over 50%, according to industry insiders. Huawei's high-profile support for LTE, Huawei's LTE version of the product E5776 is currently the global LTE network download the fastest terminal, the maximum download speed can reach 150Mbps. ZTE's LTE products have been covered with Internet cards, CPE, MiFi, Zifi, tablets, smart phones, full range, because the world's largest number of LTE users, the fastest-growing in the United States, so ZTE's LTE products listed first in the North American market.

Restricting bottlenecks

The 4G feast, although unprecedented, taste the world, but its restrictive factors can not be underestimated.

Now the biggest problem is that the huge traffic is not consumed, the current basic applications do not need such a large network upgrade. The real problem with China's Internet application is not whether the 3G is up to 4G, but about the uneven coverage of 3G, which is not yet fully covered, and the current focus of telecom and Unicom is still in the 3G business. And now a hasty 4G, followed by the "Lane" and "traffic" mismatch problem. Only when the car on the road to a certain level of time to set up checkpoints, the implementation of charges will be meaningful. 4G such a large flow of consumption, if not in advance price adjustment, it is difficult to form the user size.

Then the terminal problem. China Mobile to promote 4G, need to be like the original "thousand Yuan Machine" such a market tipping point. But at present, although the 4G mobile phone is listed, but the price is still very expensive, generally have more than 3000 yuan, and the style is less, the choice of small, more large-scale, lower price 4G mobile phone came out, need to wait until the middle of next year. But the wave will not be with the advent of the 4G era and immediately appear, after all, 3000 yuan a 4G mobile phone is not the average wage earners want to change. The main target for 4G is smartphone holders, with the ratio of tablets and laptops using 4G online estimated to be only about 20%.

Wireless WiFi is also challenging the operator's 4G strategy. WiFi, by contrast, is the first choice for all devices. For smartphone users, 69% of people choose to have WiFi at home, in the office or at school, which is higher than smartphones with 2G and 3G Internet access.

In addition, the micro-letter is also a 4G stumbling block. In the past 1000 SMS, operators will have 100 yuan of input, the use of Tencent Micro-letter, 1000 text messages occupy the value of traffic only a few yuan, 4G speed faster, from the tariff point of view, consumers are afraid to choose micro-letter. It's like riding an electric car on a freeway and speeding up without paying the tolls.

You ready?

Although the 4G road is not smooth, after all, is the trend of the times, unstoppable, just as 2G to 3G forward.

The advent of 4G provides a basic platform for ubiquitous mobile internet, as well as more choices for netizens ' wonderful online lives. 4G is not only a big step to speed up the Internet, but also a solid step towards the network society.

China Mobile has established the Beijing LTE demonstration network along the Beijing Changan Street area, has built the thousand base station, and has deployed the related equipment accordingly, currently some buses along Changan Street have already completed the TD-FI equipment deployment, the user then only needs to use the WiFi to be able to experience 4G network.

In the 2G era, operator competition is the network support, in the 3G era, operators compete for mobile terminals, and in the 4G era, operators, whether in the network, or terminals and other basic hardware support capacity is equal, we are at the same starting line, market competition more inclined to apply experience and services.

4G commercial start-up, network operators especially to enhance customer experience guidance. Be sure to explain to your users which areas have 4G signal coverage, which areas do not have 4G coverage, only 3G or 2G networks. Through the truth-seeking publicity, so that customers experience the advantages of 4G, taste 4G convenient, really feel the internet such as horse fly, no longer like a snail crawling, in the getting better at the same time, willingly fell into 4G "Love", for the 4G consumption bill.

In the current or 3G eminence situation, 4G operators to focus on the data business is the most fundamental profit model. All peripheral industries that want to take advantage of the mobile internet need the services of operators, which should be developed in a healthier way and OTT in the future with the data-centric operators.

Due to the high speed of 4G, it will be a reality to introduce the feature of high quality photo and audio-video sharing in mobile instant communication and mobile social platform. At present, Japan has appeared mobile VoIP communication, which is a kind of IP telephony, the introduction of the corresponding value-added services technology. The line of the signboard application is free call, before in the 3G era, this voice call because the signal instability is often criticized by customers, to the 4G era, its call quality has been greatly improved, customer satisfaction soared.

Believe that in the market in the allocation of resources to play a decisive role in the new concept, China will eliminate policy barriers, mobile VoIP communication will have a big breakthrough. If at the top of the design, appropriate lower charges, into 10 times times the size of the increase in the volume of traffic is likely to occur. In the embankment, the operator can make up for the continuous decline of the voice income by increasing the income of the flow.

Everything is all right, only the Dongfeng, only wait for the license, 4G Feast is coming, are we ready?