For the first time in more than 100 million users

NetEase yesterday announced that the total number of users more than 100 million credit to complete the accumulation of 100 million users in just 11 months. In the meantime, YiXin also released the "White Paper of YiXin 100 Million Users" (hereinafter referred to as "White Paper").

Easy user growth tree

Ruan Liang, general manager of Yi Xin said, "Yi Xin within 11 months exceeded 100 million users is almost impossible task, one hundred million users is not only wealth is more responsible for the letter, which means that the letter Each product manager and engineer responsibilities even heavier.For the domestic mobile IM field, billions of users is only a billions of clubs' tickets, the future will be more easy letter will also enrich the 'social life fresh' content Means and tactics ". He said that mobile IM "good show has just begun."

According to the "White Paper," among the 100 million users in Yi-Xin, 19 to 35-year-olds account for as much as 74% of the total, of which 81% have a bachelor's degree or above, 61% are urban white-collar workers, and have a per capita monthly disposable income of 5000 More than 70% of dollars.

It is worth mentioning that most of the trustworthy users are concentrated in economically developed areas. According to the ranking of cities, the top three cities with the largest number of most trusted users are Guangzhou, Beijing, Shenzhen and Shanghai, respectively, followed by Shanghai.

Ding Lei, CEO of Netease Company, once said that Credit Suisse is a very important strategic product and will make greater investments in the next few years in the hope of making Yi Xin the flagship social product on the most successful smart phone in NetEase.

NetEase provides data show, easy to believe on the line 24 hours users exceeded 1 million, on-line users exceeded 30 million in two months. In the recent two months, it has stepped into the "billion-level club" of Internet products at an average monthly growth of 10 million users. From 0 to 100 million users, Yi Xin only took 11 months.

E-mail support for partners and public accounts has been to maintain the maximum intensity. According to "White Paper" released data show that the three major categories of financial management, humanities, science and technology, public accounts, the most popular users welcome.

In the field of financial management, Harvest Fund pro-Lai most trusted users, other e-commerce, express public number also occupy the vast majority of seats in the list. In the field of daily life services, two public accounts, NetEase Mailbox and Tianyi Points, ranked the top two in the list. Public accounts such as Fast Track, Gourmet Food, Lottery Tickets, and Recruitment, which are all closely related to daily life, have been listed.