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About the site is constantly down the analysis of the right, because Baidu continuously in 七、八、九、十月份 constantly heavy hand attack, continuously hit a batch of garbage low quality site, protect most of the regular site, but there are some sites are innocent implicated, and caused by accidental injury. And I also in this tide has been unprecedented impact, the site at hand almost annihilated.
Recently, and some local to do site optimization of the peer discussion, they have a person, there are dedicated to optimize the network companies, have similar problems, such as:
1, the site suddenly fall right
2, the site all keywords suddenly disappeared (this station shows the ranking disappeared, and then fall right)
3, the site snapshot back to file, the most powerful back for nearly 4 years, that is, his snapshot is now 2009
4, the site ranking has not moved
5, the rankings are very volatile (sometimes on the home page, sometimes run to 30)
I have the site on hand, and all these problems have arisen, though a part of the solution has been lost, but the result is very little, some time ago anxious to get angry ah, up a mouthful of bubble, these days calm down, careful analysis of these several websites, finally found the Web site is linked to the reason: To say that the simple point is that Baidu think you are--optimization excessive!!
1, outside the chain is too disorderly
Because I am not the only one to send the chain, the site itself, the company personnel are also hair, and they will not go to the tube issued by the chain is not high-quality, is not long-term outside the chain, so lead to a large number of dead chain, low quality links (so that the spam links than the normal link a lot more, resulting in Baidu punishment)
After a long memory, after the order can only own hair outside the chain, other people do not let participation. (and the role of the chain in Baidu slowly reduced)
2, the site of high-quality original too little
Site update this aspect of personal do not very in place, because the hands of the site is more, therefore, is generally to do false original, it will take a long time to write an original article.
3. Inner Chain
Because Baidu more and more emphasis on user experience, so the inner chain is also more and more important. My hands of these sites are basically network companies do, the chain is relatively messy. If all of the changes in the chain, it is undoubtedly a huge project, so can only modify some of the more important in the chain.
4. Links
This aspect of my station basically is no problem, friendship links I check every day, a problem will be resolved immediately
5. External cause
What my Site encounters:
① was hanging black chain, I now have a site as long as the top 2 pages, must be hung black chain, alas!
② by people malicious brush flow
③ was a malicious brush outside the chain this situation I also met, a website, has been brushed hundreds of lottery, lottery, gambling and so on the outside of the chain of garbage
④ space instability This now also very affect the quality of the site, if catch up with your site's server suddenly not open or particularly slow when the Baidu crawl, then congratulations! You are likely to be stamped on a junk low quality website.
⑤ site template Similar I have 3 groups of stations are using the same template to do, is a simple change of several columns, the other exactly the same, the last time Baidu big update, the three groups of stations 2 groups were down the right, a group of lower ranking, snapshot back to the file for more than 1 years.
The same site templates exist in many enterprise stations.
⑥ Trading links, cross links, friends chain implicated
The site is down the right, ranking down, snapshot back and other issues such as solutions:
Recently several sites have been down the right to call the company frequently, urge to ask when the site back to normal? Alas, they do not know, this is also I want to ask Baidu question. Perhaps it seems to me that this attitude is to shirk responsibility. But really understand SEO this industry, will not think so, the website ranking is not my control, nor you control, but Baidu Baidu algorithm control, perhaps Baidu introduced a trivial algorithm, and then a small update, your efforts will be wiped out in a few months.
And maybe someone will ask, then you first take orders when said good, to ensure that the keyword ranking home. People ah, is often only remember the relationship of their own vital interests of the problem, I said that the "encounter Baidu major algorithm update, the site rankings may have fluctuations, affected" this sentence you did not go to the heart? Baidu is not a national department, its policy, algorithm changes are you can not predict. For example, it said today that "more than the chain can effectively enhance the keyword in the Baidu rankings", then the webmaster are sure to send out the chain, the good things to their own fools do not do it. However, tomorrow, Baidu said "too many outside the chain will lead to excessive optimization, is considered cheating" ...... The result you think! Alas, does not nag, said many is the tear!
The following is my own set of solutions:
1, the use of Baidu outside the chain tool, shielding off those ineffective, low quality chain (project is very large, continuous dry for a week, every day to see the eye pain)
2, the original website article or not to write, to write to write the original, to maintain a more regular update, a week 1--2, online updates on the frequency of the article is also inconclusive, some people say that every day update is better, some say phased update is better, this according to personal experience. (But the company's related original is really difficult to write Ah, especially if you have a lot of business standing, embarrassed!)
3, good layout within the chain, the chain now for the site has become more and more important, it accounted for a large proportion of the station optimization. (The amount of work is also large, and need to be careful-alas, another energy to live AH)
4, friendship links at least weekly to add one, preferably industry-related. Regular check friends chain, have problems in time to clean up.
5, do a good job of Web site security, modify the background landing path, set up complex background and FTP password. Timely check the site outside the chain has not been malicious mass, flow is abnormal. The best choice of site space is more stable and reliable.
After all this? Just one word--wait, wait for recovery.
In fact, today is with a very complex mood to write this article, although I am engaged in SEO time is not very long, but I think the ability to learn to understand, the original SEO optimization, the whole night did not sleep, and will not feel sleepy, interest dictates it. And in the continuous learning and practice summed up some very practical experience and methods, for example, high quality outside the chain and restore the right to drop the site this is very much experience (down the right site even their own with colleagues recovered more than 20, the fastest days, slow three months), but this time, feel confident suddenly lost, Although I think that by virtue of experience to restore these stations should not be a problem, but this time may be punished the site too much, so that people can not accept it. And the other side of the company to urge the heart chaos eight bad.
But how, I decided that the matter, will never change, SEO this line is to do, but to broaden the horizons, Network Marketing planning, internet promotion and other related areas of business also want to contact!
Bad luck can not follow you every day, a blessing in disguise, how know not blessing, ego comfort!
Original editor: Www.uhua0318.com