For those who are accustomed to shopping on the PC side, they will still choose to buy on the PC

Micro-merchants can not be the next Taobao, for those who are accustomed to shopping on the PC side will still choose to purchase on the PC side, mobile micro-vendors just let users in the fragmentation, mobility and scenario of the experience more convenient. The mobile end of the electrical quotient and PC-side of the electrical quotient to form a complementary, will be equal.

As the sales of friends are declining, the brilliance of the micro-business is also beginning to seek transformation. "Micro-business" The rise of the whirlwind is easily reminiscent of the "internet thinking" of the rise, although many people have yet to understand the "internet thinking" in the end is what, but the success of Millet let these doubters convinced that "internet thinking" the importance. "Micro-quotient" makes people sneer at, because there is no internet big guy and millet such outstanding enterprise for its endorsement, also have no special case.
In the report will often see this news: Friends Circle buy Mask Month pin 100,000 is not a dream. Many people see these 100,000 figures will be bright, rarely to investigate the reasons behind the wind, the whirlwind will be immersed. So a long-term reality of the problem is in front of everyone-how the development of micro-business, what is the future of business?

Through observation and summary, I think the micro-quotient (mainly based on micro-letter micro-quotient) existing development model mainly has the following three kinds:

Self-employed。 In short, they sell their products, harder. This form of Taobao moved over a lot of sellers, they have a certain operating experience, familiar with the operation of the circle of friends, Taobao also accumulated a certain number of customers, with the help of micro-letter platform is just a promotion platform, the establishment of their own public number, often with friends to share their sales experience, occasional dozen ads, hair welfare, Build relationships with your micro-friends.

Find agents, do distribution. The reason why the micro-quotient is so objectionable is largely caused by the people. They or use different micro-signals to the image of the beauty of a wide range of people, violent brush screen, or in different social platforms, BBS, the overwhelming advertising. What's more, the use of mass function of a key mass, a key push. Force your friends to see your product in the form of harassment. Sometimes the product may not sell one, to find a lot of agents to come to the door. Layers of prices, layer agent, over time, a change of two, two to four, the circle of friends is so contaminated.

Marketing training. Remember the micro-letter just came out when there are half-baked marketing people playing with the banner of micro-letter, all kinds of marketing art of war, cheat weapons rampant its way. Millions of dollars, micro-credit entrepreneurship and other interests of the temptation, endless. Although the authorities have repeatedly stressed that micro-trust is not a marketing artifact, how can a passionate marketer miss such a wonderful opportunity? "Miss ten years of Taobao, Miss 5 years of micro-blogging, you will also miss the micro-letter ..." As everyone's understanding of micro-trust more and more profound, "cheat" more and more expensive, marketing training increasingly unsustainable, the masters began to fade away.

Looking at the above several development models, the main reason why the micro-business is in full swing is: first, the entry threshold is low. As long as it is a mobile phone, register a micro-signal can operate; two or 0 cost marketing. For some college students and expectant mothers, the micro-business for them to open up a new, third, word-of-mouth spread fast. If you are a good character, and there are a group of friends who love shopping, then this spread effect no less than viral marketing. But in the hot behind, many people are also beginning to realize that "micro-quotient" more and more difficult to do, is not blocked is to be spit slot, every time in the circle of friends to brush advertising screen is equal to their credibility overdraft once. The passage of time is not the powder to the passers-by is the powder turned black.

How will the future micro chambers develop?

Only by the violence of the circle of Friends brush screen, micro-letter on you to me, the lack of a sound trading system and trust mechanism, micro-business is getting harder. When the bonus period of the circle of friends has been exhausted, a large wave of micro-traders hovering at the crossroads. What choices they will face and how they will exist. After imagining various possibilities, I think the future of the micro-quotient will be in the following four types of development:

First, the Consumer-to-consumer-oriented individual merchants

Taobao has nurtured customers ' online shopping habits on the PC side, and micro-letters have fostered the social (sharing) habits of users on the mobile side (buying habits are slowly forming). If Taobao opened the era of universal Internet shopping, then the micro-letter opened the National store (micro-business) era. Micro-mail makes it possible to become a commercial, a buyer and a seller of the mobile shopping era came.
Although the micro-trust has been not seen by the outside world, but on all mobile power platform, based on micro-credit trial and error costs are the lowest. At present this group is the largest, with the further improvement of the micro-letter function, this part of the people will form a huge alliance body, at all times to erupt.

Second, to the main brand sellers

This approach is the most promising micro-business development model for all platforms and third parties. Whether it is based on the Beijing-east shopping-oriented brand electric business or the micro-union-Wang Pu mainly third party, the final development of micro-business is large-scale operation. This scale is a process of consumer-to-consumer to the Business-to-consumer, like Taobao's first operation is Consumer-to-consumer (this is similar to the circle of friends), but when this pattern deviated from the normal, the cat (consumer) came into being, the user's shopping concept also gradually from cheap to brand and quality, micro-business Also, The circle of Friends is only a step in the way of micro-trust electric business.

Third, "small but Beautiful" mainly by C2B

Traffic for the king of the PC era, C2B did not usher in a great prosperity, but it contains a huge amount of energy. In the mobile internet era, this personalized product on demand will usher in all-round development. Micro-letter itself is a "small and beautiful" products, for non-standard products, in micro-letters through WORD-OF-MOUTH transmission and precision marketing, easier to find potential users. "Small but beautiful" products are more adaptable to development on the central social-networking platform.

Iv. O2O of localized life services

Many people think that O2O difficult to do, because offline resources are difficult to integrate, especially logistics and other aspects of the operation is very troublesome. In my opinion this is precisely the opportunity for the micro-business, Ma Yun said that the most complaints are the most places of opportunity. O2O is a service, if the micro-trader only positioning itself as a micro-credit salesman, then he is just a seller or intermediary, and if positioning themselves as a mobile customer service, to solve the terminal users find information difficult and information asymmetry, then the micro-business will become a bridge of mobile electricity.

Summary: Micro-business can not be the next Taobao, mobile and PC will be evenly

No matter how the electric business develops, how quickly the popularity of smartphones, I believe that at least 3-5 years, the micro-business can not be the next Taobao, for the habit of shopping on the PC side will still choose to purchase on the PC side, mobile micro-traders just let users in the fragmentation, mobility and the scene of the experience more convenient. The mobile end of the electrical quotient and PC-side of the electrical quotient to form a complementary, will be equal.