For those who are not making money or making a small profit.

One, backed by physical products

Believe that should be less than the webmaster is from the traditional industry out, so for the site and traditional industries combined to try not too much. Traditional business e-commerce more rely on manufacturers to solve their own, however, these manufacturers are often accustomed to the traditional thinking of operating a website, to build a website, you can wait for orders to arrive. Of course, with the rise of the early years of SEO, manufacturers are more or less concerned about the internet marketing aspects, but the enthusiasm cycle once, and back to the original track. Therefore, from this aspect, the traditional industry has a lot of products are still in the blank period, is a good time for webmaster intervention.

In 2010 I joined 3 students to start a business, because I was engaged in the lighting industry, so the entrepreneurial course chose this industry, and I have a few students in the lighting industry experience is zero, network marketing experience or zero. The reason to start a joint venture is because of self-made, no funds, no background, only rely on people, although they do not understand the industry, but first they trust me, and secondly they have the basis of learning, and finally the most important they have passion and ambition. At that time is also a coincidence, I chose today hot to hair hot LED products. So, build station, open shop, promotion and so on, everything as most stationmaster do every day do. But the difference is, more webmaster is to promote, lead the flow, sell advertising this model to go, I am not, my flow is not small, but behind the real products, there is the flow of consultation, there is a consultation on orders, there is a profit order. In this way, we stayed six months later, about June 2010 when the company registered, the end of 2010 by the start-up of 10,000 yuan accumulated to 300,000 yuan, 2011 on the track, the end of the total assets settlement of about 1.8 million, of which cash more than 1.6 million. At the beginning of 2012, I withdrew from the company's shares for family reasons, and in accordance with the original business agreement, I took more than 400,000 cash and we all got together. Now the company is still growing up, I and these students each month to play a meal, now their total assets 20 million or 30 million, go completely network channels.

This example is not about how much I did with a few classmates, webmaster in the cattle are many, I just want to explain, for the "flow--advertising" This model, many webmaster estimates will be futile, but if you try "flow-product" This way, may be a good way. So, personally suggested that the stationmaster should come out from the room, to focus on the traditional industry, to engage in traditional industries, production, business, procurement and so on, to understand it, familiar with it, and then to use the existing network knowledge to promote it, change it or even create it, so, or to be more close to the success of fame and wealth.

Second, sincerely create value

Again, I quit the company for two years, what have I done? play. Of course, this is not everywhere to play, is playing in this industry. I quit after half a year and also set up a lighting company to trade for direction. But it has been falling for 2014 years. During this period, both the 2012 recession hit, there are 2013 years of turmoil in the industry chaos of the influx of hot money, but also a person's own confusion, resulting in such a situation. But these two years have also witnessed and pondered many of the industry's problems, so it started again in 2014.

Recently in the preparation of registration, registered "Cooper lighting" the company name, the product to the main LED track lights, positioning the midrange commercial lighting products. That in the promotion of this process, how should embody value, create value?

First of all, for the end consumer, the knowledge of the track light, style, specifications, etc., for the selection, there is a large reference role, such as the use of a clothing shop, what style of track lights and the overall decoration of the shop, how many track lights need to be installed, what the power of each track lamp, what color temperature, what light angle and so on, These are not necessarily familiar to consumers. So, all I have to do is write and share the content so that consumers can understand what kind of products they need to meet their requirements.

Second, for the channel distributor store agents, track lamp products of the latest market, development direction, technical parameters even how to open a shop, how to operate and so on, if I as a manufacturer, can give comprehensive information and support, then, agent dealers can better do this product, get more orders and profits.

Finally, to join our company's track lamp products, the network of distributors, whether it is Taobao shop, Pat Shop or Alibaba and other third-party platforms and even self-built platform, all the implementation of the most valuable sales policy, those secured transactions, a generation, and so what the way is certainly not alone, when necessary, advertising support, Flow feedback is worth trying, the goal is to create a total win, create value.

And these, no matter through what carrier, or blog, or forums, or official website, or even micro-BO micro-letter, etc., is not important, it is important in this product poured in good faith, real for participation in the sale of this product and use of everyone to provide valuable things, so that the value of the people, let the value of the achievement of the brand.

III. Innovative Industry Models

No industry is immutable, as long as the industry has accumulated enough experience, coupled with the knowledge of the network control, it is entirely possible to change the various sectors of the industry. At present, the so-called O2O mode of the big heat is the attempt of the traditional industry. And on the lighting industry O2O How to develop? Open a physical shop, and then build an online shop, this is not the O2O? These questions are not so simple. And my personal opinion and action on O2O is exactly the most fundamental strategy that my next company will implement, so please forgive me for not introducing too much. But in general, if you can subvert the industry's inherent operating mode, then you will represent the next industry operating mode.

Said a lot, from their own experience to talk about how the webmaster operation of the traditional industry products, but the case, after all, entrepreneurship also needs to be at the same moment. But even so, the webmaster can still be optimistic about "flow-product" This model will bring you the future, far more than to earn the reality of advertising fees. Of course, there will be a lot of webmasters with questions: How to solve the supply problem? The best way is to supply the place, find the manufacturers, directly take the goods. If you are experienced in the industry, Home Office is no problem. My company has several network distributors are Home Office, of which Jiangxi and Guangxi two performance best, each month can walk two hundred thousand or three hundred thousand single, average profit 10%, one months on 30,000 profit. Of course, they are doing for more than two years, accumulated some old customers.

Therefore, please the webmaster to consider their own road, if the daily only in the promotion method, and not the source of thinking about the flow value of the problem, many times not only the less, more likely to miss a lot of entrepreneurial opportunities. Thank you for your reading and good luck.