For you: How to make the Enterprise station itself with marketing capabilities

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With the rapid development of the Internet, many enterprises also pay more and more attention to the development and utilization of the Internet. However, in the actual situation, many corporate websites are often on the surface of the design is very good, but in the practical and marketing functions are deficient, but also some will blindly to pursue the bright and creative, so that although the site looks good, but can not play the benefits of network marketing. We have to do is to make the site itself to produce value, so in the corporate web site planning and construction, it is best to give consideration from the following several aspects.

The first is to have humanized design

Fast: Speed not only affect the ranking of the site, and the user experience has a great impact. So in the site construction, not because a little bit of money and affect the user experience. Web pages must have a good access speed to do the basics.

Design style: We are what kind of industry, should do what type of website, lose weight on the weight loss, heavy machinery must have the appearance of machinery, electronic types of electronic type will have to have the model, so style must conform to the final type.

Content planning: Content planning can not take for granted, to search a large number of long tail keywords and reasonable interspersed, rubbed into the article, so as to play the greatest effect. Many enterprises will go to collect content, such content is not good for users, there is no practical value, also can not generate benefits for the site.

Then there is the marketing function

Marketing Tracking and Analysis: the site needs to have real-time tracking capabilities, now generally practical third-party data statistics, after the data, more important is through data mining, to the greatest extent for future work to do guidance.

Online customer Service Tools: Many industries need real-time online customer service system, not only for users, but also for search engines is a good user experience.

Building an interactive community: The site's customers have a common feature, that is, the product is interested in, so there must be a common topic, so we need an interactive community, this community can drive the atmosphere of the entire site, but also for the brand impact has a positive impact.

Finally meet the basic SEO issues

Keyword strategy: Including the choice of words and layout two aspects, the choice of words is not difficult, because you can use a lot of tools to achieve, but the difficulty is the layout. Because a website's long tail word has very many, can the reasonable import these words to the website to need certain kungfu, but this bottleneck solves, the website traffic matter also is similar.

URL design: URL is the skeleton of the Web site, not only conducive to user experience and SEO, to upgrade the future revision, and even change the system have the most direct relationship, these affect the site rankings and traffic, so the URL must be simplified, this is very important and the only principle.

Internal link structure: internal links have two important applications, the first is conducive to inclusion, the second is conducive to the chain anchor text keyword rankings, a site is not only the quality of the chain, and the chain also has a close influence, this must be remembered.

Although the corporate web site is small, but also consider a lot of problems, corporate Web site is ultimately to produce benefits, in addition to doing a lot of promotion, the internal site also needs to do a good job of SEO, marketing, so that internal forces and external forces to the greatest extent to help enterprises in the Internet platform to obtain benefits This article from: http://taobao178.5d6d.com, reprint please reserve, thank you!