Forbes China Celebrity rankings ups and downs: sports stars lost to lens darlings

Although the majority of the shareholders of the fourth seat Yao Ming is similar to the "empty gloves White Wolf" net earn 41.32 million yuan market capitalisation, earlier in the crowd to earn countless eyeballs, but in Jackie Chan, Jay Chou, Andy Lau, these "lens darling" before still dwarfed. "Chinese entrepreneur" website, April 28 released 2010 "Forbes China Celebrity List" for the first time the mainland, Hong Kong, Taiwan's celebrities in the same list, not only the "list of three" of the position of all hand and Hong Kong and Taiwan Entertainment star, but also reflects the sports industry in the past year in step with the end of the Olympic Games and fade out of sight.　　At the same time, in a comprehensive measure of both income and exposure, it is clear that spotlight's active entertainers are more suited to the list than the usual low-key and pragmatic business tycoons. "The Richest" Yao Ming farewell to the top despite the list of Yao Ming 255.3 million yuan annual income no one can enemy, but its seven consecutive years "leading" the mainland celebrity list of the "overlord" status, eventually missed the entire NBA season and slipped to the fourth place, and ranked listed companies in the majority of the shareholders of the fourth seat, similar to the "empty gloves White Wolf"　　Net gain of 41.32 million yuan market value (calculated on the April 29 closing price) is very rich, although the earlier in the public to earn countless eyeballs, but in Jackie Chan, Jay Chou, Andy Lau, such as "Lens darling" still in front of the pale. Olympic champions fade out of sight a more embarrassing fact is that after Yao's absence, the pace of this season's NBA ratings fell 40%, former fans seem to have lost interest in watching live television, the Chinese people's attention to the sports star has gradually cooled-eventually fed to the hundred people list, Sports stars only list 9, ranked in the top 20 only Yao Ming, Liu Xiang 2 people, and this number in 2009 on the list of up to 7 people.　　Obviously, Guo Jingjing, Zhang Yining, liqin and other sports names are fading out of sight with the end of the 2008 Beijing Olympic Games. Sports professionalism breeds Black horse compared with this, the list of the two "dark Horse" Chinese female network players Li Na, Zheng Jie to 8.85 million yuan, 8.15 million yuan income by the list 67, 73, ranked after Yao Ming, Liu Xiang, Yi Yi, Guo jingjing. The analysis points out that the value and the exposure of the athlete are closely related to the "Sports economic circle". In contrast to the fleeting Olympic Games, the NBA, Australian Open tennis is undoubtedly a durable and mature international professional league, and "solo" after Li Na Zheng in early 2010, the Melbourne Park created by the entry into the Australian singles four Wonders,　　Undoubtedly has brought the infinite impetus for the Chinese sports professionalization development. "Flying" gold Halo is afraid to fade but with "small giant" because of injury, another "China flying" may be facing the financial name of the situation. On this list, although Liu Xiang is still the second "top" of the sports celebrity after Yao Ming, the overall ranking slipped to 9th, but its annual income is only one-fourth of Yao, 64.6 million of the annual income compared to 130 million yuan a year ago slipped more than half. According to industry insiders predicted that Liu Xiang's value has been difficult with the Athens Olympic Games topPeak period in the same breath, a no longer champion athletes, even if the rate of media, frequent endorsement, also difficult to change the fate of the decline, if the "flying" 2010 can not create results, I am afraid it will be from the top 10 list of the 2011 list disappeared.