Forbes Chinese Network announces seven trends in social media marketing for 2014 years

Absrtact: October 14 News, recently, Forbes Chinese network released 2014 years of social media marketing seven trends, one of them is the overall rise of micro-video. The article mentions: with the rise of micro-video applications like Twitter vine and Instagram video sharing, real-time viewing

October 14 News, recently, Forbes Chinese network released 2014 years of social media marketing seven trends, one of which is the overall rise of micro-video. "With the rise of micro-video applications such as Twitter Vine and Instagram video sharing, real-time video sharing is increasingly popular," the article said. But not any video: Instagram allows each video to be 3-15 seconds long and vine 6 seconds. Users can even create and share video content on their smartphones. ”

In fact, as with the picture, as a universal language, video images, whether as content or form, are becoming more and more common in social applications. When people have been accustomed to Weibo, Q space and a variety of SNS on the forwarding, comment on the video, whether ever thought that they can make a favorite video, to share with friends?

The recent flagship of micro-video sharing Tencent micro-view, because of celebrity celebrities and the vast number of netizens, during the national Day set off a new social play whirlwind. Tencent as an independent app, micro-vision positioning is based on the open chain of 8 seconds short video sharing community, users through the QQ number, Tencent Weibo and Tencent email account login, you can shoot the short video synchronization to share to micro-trust friends, friends Circle, Tencent Weibo.

With a 8-second video platform sharing, staged photography of creative functions and gathered entertainment, funny and other categories of content such as the application features, micro-vision has been in the vast number of users have formed a unique style personality.

In the industry's view, the meaning of micro-vision is to break the current social product form, to achieve from the text, pictures to the video upgrade, but also add a richer social elements. But from more social levels, the emergence of micro-vision may also herald more social trends.

From the perspective of social development, the Internet has just arisen, the network social networking is to chat room, BBS, QQ mainly, and then a few years of happy net, Renren and other SNS community popular, now, for the group, such as the mainstream social groups, micro-bo, micro-letter has become the main social application. However, the emergence of micro-vision, because it has a picture of the difference between the voice and expression, to convey more timely and richer information, it has formed a new social sharing platform, "micro-vision Circle" is rapidly developing.

In terms of social behavior, words and pictures occupy the dominant position. But Weibo sends a text and everyone wants to make it clear still can not appear typos, or the problem of the statement is not fluent, this virtually improved the threshold of social networking, and the picture transmission of limited information, so like micro-bo, micro-letter, and so on, from the previous support of the release of a single map to the current multiple map release.

But micro-vision is different, as long as you have a smart phone with a camera, in principle, everyone can shoot, with the film stopped, in the era of everyone is a share, micro-vision operation of simplicity and convenience, can attract more people of different ages, different levels of education, which also makes people's social behavior easier. Moreover, the micro-vision of the segmented shooting, but also show some creativity.

When it comes to creativity, you have to mention originality. For the content to share in micro-vision, forwarding the micro-vision of others is not like micro-blog, you can be other people micro-blog directly copied to erase the originality of others, in the micro-view here, each forwarding will leave each other's name, to show respect for the original. The original effect of micro-vision will bring more satisfaction to the enjoyment of social sharing.

Before, in Vine and Instagram, led by the domestic also appeared similar micro-video products, but because the product itself does not really meet user needs, and lack of time accumulation, most of them are now concerned about. Industry analysts believe that if the micro-video to break out, the social platform for the basic support is a very important factor, Twitter Vine, Facebook Instagram and so on are based on social networking to get the opportunity to explode.

Perhaps in many people's view, the development of micro-video, but also subject to the domestic network hardware environment, but with 3G, even 4G and the popularity of various cities Wi-Fi, all this will become easier.