Forbes: IBM to develop mobile market strategy target is to be the boss

The main points of this strategy include building a full channel retail business, creating networking and building machine learning platforms.

How IBM plans to dominate the mobile market

Beijing Time June 26 news, Forbes Magazine online edition recently published an article on IBM for the mobile sector to dominate the launch of the plan. The article points out that IBM is planning to dominate the mobile market through its most comprehensive portfolio of mobile Solutions (MobileFirst), which includes building a full channel retail business, creating networking and building machine learning platforms.

The following is the full text of this article:

In the 1995, no one had even heard of Amazon, Google (Weibo) or Facebook, and these companies have now dominated the technology industry. If you think about it, you'll be amazed at how many startups have grown into giant global giants since the internet became mainstream. But if you think that's the end of it, you're wrong, because there are countless companies that have overhauled themselves to succeed in a digital world. For example, E-commerce alone has become a business that amounts to $1 trillion trillion.

In the E-commerce industry, many companies are supported by IBM's E-commerce innovation program. Irving Wladawsky-berger, IBM's vice president for technology and strategy, Elvin Voladaski Berger that IBM's success came largely from the company's recognition that opportunities in the Internet industry are not just open to start-ups, Existing companies can also unleash huge value through the way they transform their businesses. IBM is now planning to do this again through its most comprehensive portfolio of mobile solutions, MobileFirst (move first). Here are five key points related to the IBM MobileFirst strategy.

1. Construction of the whole channel retail business

What marketers like to say about the "consumer-Decision Journey" (consumer decision groceries) is actually a "drunkard's pace". In this "journey", consumers will first go to the store to look at the goods, and then use mobile apps, and then see the recommendations from the site and friends, so that various sources to obtain information, the final decision to make a purchase. As a result, retailing is increasingly becoming a channel-wide activity in which businesses and their suppliers can provide a seamless experience from a store to a consumer's home and even a mobile platform before a consumer buys, purchases, or purchases. The experience consumers want is to search the Web for their favorite items, "Buy a showrooming" in a store, and then buy at any time and place.

This is a demanding thing for any company. To do that, they need not only to integrate their online assets with the historically-legacy POS (Point-of-Sale) system, some of which can be traced back to decades ago, but also to ensure that their services are consistent on any device, regardless of the operating system on which the consumer uses the device, The size of the display screen or other elements that have different features. The company will then need to adapt its internal processes.

IBM has developed an integrated solution that allows developers to write code at once to adapt to the full channel retail requirements. At the same time, Amazon's consulting department can help train employees, so that the services provided by the company are consistent, regardless of whether the interaction between the consumer and the merchant is taking place in a retail store, online or in a customer service center. Few companies have the size and scope to do the same thing compared to IBM.

2. Internet of Things

In today's world, everything is about data. From the invisible connection between people, to the roar of the automobile engine and to the patient's life characteristics in the hospital, the data is ubiquitous. The internet has made human communication more pervasive, and the new web of things is doing the same thing for real things.

The Internet of things represents a development opportunity for many enterprises, but it also poses a huge challenge to them. First, companies need to embed sensors in tens of thousands of legacy assets, such as automobiles, buildings, factory equipment, and so forth. The enterprise also needs to seamlessly integrate all data points into a central system. Finally, companies need to analyze these data in order to create insights into the future and take action on that basis.

In this area, IBM is once again ready to allow the enterprise to take advantage of its services. The company has developed MQQT, a protocol designed specifically for machine-machine-to-machine interaction, and has launched Messagesight, a platform to help manage real-time data from all sensors, thereby enabling businesses to create real business value for themselves.

3. Mobile Business Management

The recent Snowden Edward Snowden (the so-called "Prism Gate" event) highlights one thing: As companies move more and more to the mobile world, employees, partners, and customers need to be able to access enterprise resources without sacrificing their security, Customer privacy and quality of service. But it is very difficult to do this: if you focus too much on security, you're sacrificing a lot of the benefits of a mobile workplace, but if you're too open, you're at risk of losing your security, leaving you not only in distress and loss of business, but also in the face of judicial problems.

These issues are not only technical, but also operational and strategic. Corporate management must be aware of these problems, the right technology and operating agreements must be implemented, and the labour force must be trained. This is a very large task and must be implemented expeditiously.

For now, mobile marketing is a big concern for the industry, but the mobile business itself is likely to create even greater opportunities.

4. Machine learning Platform

Watson supercomputer is probably the most exciting of what IBM has recently developed, a very powerful artificial intelligence platform that can be "jeopardy!" in America's famous TV quiz game. To defeat the smartest people in the world, and to do this requires more than factual knowledge, but also the intuitive knowledge of solving puzzles in the form of answering questions.

Watson supercomputer does this because the computer is not only doing data processing to identify information patterns, but also combing through the mass of information (including every page of the Wikipedia site) and then drawing up a number of possible solutions, Finally, a calculation is used to determine which of the solutions is most likely to be close to perfection. In this way, the results of the Watson supercomputer are incredibly accurate.

IBM's plan for Watson's supercomputer is not just for the video quiz game, which has begun to use the supercomputer for medicine and finance. According to Bruce Upbin, a contributor to Forbes magazine, IBM has since recently started using Watson's supercomputer to design mobile Brousse Aipbin apps. With this application, consumers no longer have to contact the Customer service center to get advice, but ask the Watson supercomputer directly.

Of course, consumers will not know that they are getting advice from the Watson supercomputer, they will only think of their own insurance companies, travel sites or mobile phone providers have an amazing new application, but in fact all of this is supported by IBM.

5. Unique business model

IBM is a unique company, the company's research department has won five Nobel Prizes (much more than most large academic institutions), and has developed many important innovations such as the Sabre travel system and the scanning tunneling microscope, which helped create nanotechnology. In addition, the lithium-air battery designed by IBM may be used for future electric vehicles.

In addition, IBM is the top producer of hardware and software, and the acquisition of PwC offers one of the best consulting services in the world. IBM has a leading technology, production and execution portfolio, making it the preferred partner for large enterprises.

IBM, for example, has recently developed a multi-touch smart floor, this kind of floor can create a hot picture according to the customer flow. In addition, IBM has developed a software that integrates customer interaction with sales data and consulting advice, and provides staff with training to understand tangible results. No company can rival IBM in terms of this end-to-end capability.

So when all of us are excited about releasing new products for Amazon, Google or Apple, we should not forget that technology is not just about novelty gadgets and startups. All companies that want to have a place in the digital age need to develop a variety of mobile solutions that often seek help from IBM so that they can do so.

(Responsible editor: Lu Guang)