Forbes: Social games and Facebook end of honeymoon

According to the Forbes article, Facebook and social-gaming companies were close partners because the interests of the two sides were the same at the time, but now the relationship has begun to show signs of tension and even impending rupture. The latest example: According to TechCrunch, a famous technology blog website, the negotiations over the facebookcredits of Facebook's virtual currency system, which failed to reach a consensus on the issue, eventually burst,　　Zynga threatened to leave Facebook and create its own social gaming network zyngalive in Thursday.　　At the Social Games summit in San Francisco in Friday (Socialgamingsummit), other experts said the problem was complex and they found their relationship with Facebook increasingly complex. "It reminds me of my second girlfriend, the relationship between us has always been love and hate, but it's mostly love," says Arthurchow, chief executive of social game developer 6waves. "Facebookcredits is not popular with some game developers who have been developing their own virtual currency in the game and they want to be able to get more revenue." In addition, a panel of experts at the summit pointed out that Facebook has become more and more stringent in its efforts to gain access to users, such as using facebookfeeds and SMS services. But most developers still have to admit that they rely mainly on social networks to get new users, at least in the US.　　Many social game developers have started to think about other ways, such as building a dedicated gaming portal such as farmville.com. "No matter when you develop a game on another platform, something unexpected may happen," said Keithrabois, vice president of social gaming company slide. You will see more and more people realize that they can get a certain number of users through Facebook, but they are also trying to control more user experience through non-Facebook sites they can control. "At the Social Games Summit, there are those who argue that Facebook's policies and monetary systems are only part of the cost and risk of working with social networks."　　They say they are willing to continue working with Facebook as long as Facebook can continue to grow and provide growth opportunities for other gaming companies. Andytian, president of game company Xpdmedia, accepted the facebookcredits system, saying: "There is no free lunch, and it is fair for Facebook to charge a fee to a gaming company that uses its user resources." "At the same time, in the United States, social gaming companies have no better social networking partners to choose from than Facebook," he said.　　Facebook currently has more than 400 million users. "Who wants to use the Zynga network," said Kaibolik, chief executive of GameDuell, a social-gaming firm? This is still unknown. "Obviously, there will be a growing number of Facebook game developers who are not complacent like Zynga.　　And the relationship between social-game developers and Facebook is getting tighter, but for many companies, it's not yet a break with Facebook and they can profit from the partnership. "Why do I compare Facebook to my second girlfriend?" said Chow. That's because my second girlfriend ended up being my wife. Therefore, we will not give up the cooperation with Facebook. "(Edit/Zhang Lei)