Forbes: Social gaming company and Facebook end of honeymoon period

Beijing time, May 9 The Forbes article points out that Facebook and social gaming companies were close partners because the interests of the two sides were the same at that time, but now the relationship between the two sides has begun to show signs of tension and even imminent rupture. The latest example: according to the famous Technology blog website TechCrunch, the talks on Facebook's virtual currency system, Facebook credits, had failed to reach a consensus on the split,　　Zynga threatened to leave Facebook in Thursday and create its own social gaming network, Zynga Live.　　At the Social Games summit in San Francisco in Friday (Social Gaming Summit), others said the problem was complex and that they found their relationship with Facebook increasingly complex. "It reminds me of my second girlfriend, the relationship between us has always been love-hate, but it's mostly love," says Arthur Chow, chief executive of 6 waves, a social-game developer. "Facebook credits is not popular with some game developers who have been developing their own virtual currency in the game, and they want to get more revenue." In addition, a panel of experts at the Summit noted that Facebook's policies were becoming more stringent for the access of users to access to Facebook feeds and SMS services. But most developers still have to admit that they rely mainly on social networks to get new users, at least in the US.　　Many social game developers have started to think about other ways, such as building a dedicated gaming portal such as farmville.com. "Whenever you develop a game on another platform, something unexpected may happen," said Keith Rabois, vice president of slide, a social-gaming company. You will see more and more people realize that they can get a certain number of users through Facebook, but they are also trying to control more user experience through non-Facebook sites they can control. "At the Social Games Summit, there are those who argue that Facebook's policies and monetary systems are only part of the cost and risk of working with social networks."　　They say they are willing to continue working with Facebook as long as Facebook can continue to grow and provide growth opportunities for other gaming companies. Andy Tian, president of gaming company XPD Media, accepted the Facebook credits system, saying: "There is no free lunch, and it is fair for Facebook to charge a fee to a gaming company that uses its user resources." "At the same time, in the United States, social gaming companies have no better social networking partners to choose from than Facebook," he said.　　Facebook currently has more than 400 million users. "Who wants to use the Zynga network?" said Kai Bolik, chief executive of GameDuell, a social-gaming firm. This is still unknown. "Obviously, there will be a growing number of Facebook game developers who are not complacent like Zynga.　　And the relationship between social-game developers and Facebook is getting tighter, but for many companies, it's not yet a break with Facebook and they can profit from the partnership. "Why do I compare Facebook to my second girlfriend?" said Chow. That's because my second girlfriend ended up being my wife. Therefore, we will not give up the cooperation with Facebook. ”