Forbes: Why does Nokia push N9

Source: Internet
Author: User
Keywords Nokia Forbes Nokia nokia-n97
Introduction: The Internet edition of Forbes magazine said today that Nokia launched its new smartphone N9 in Tuesday and called it the most powerful smartphone product ever made by Nokia. With the adoption of the Meego operating system, N9 's user interface has greatly improved compared to Nokia's previous products.  However, Nokia has announced that it will work with Microsoft to launch its Windows phone 7 phone, so the motives of Meego's mobile phone are attracting concern. The following is the full text of the article: Nokia's introduction of the N9 brings the problem is not the phone itself, but its ecosystem. N9 has nothing to do with Apple and Android, nor with Windows Phone, which Nokia and Microsoft are promoting.  Nokia has not been able to build a developer community for the Meego system, so the users who buy N9 will not have much choice in applying the purchase and ordering. To be sure, N9 will be pre-installed with applications and will also support Nokia's Ovi Store app stores. However, as Nokia will introduce Microsoft's Windows Marketplace, there is a lot of uncertainty about the Ovi Store's own fortunes.  Nokia, meanwhile, has cut thousands of software engineers and shifted research and development work to Microsoft, so Nokia itself cannot provide strong support for Meego applications and services. Because of the lack of ecosystems, some people may think that buying N9 is a waste of money. So why does Nokia have to launch N9? The reasons include the following:-Learning from Nokia Design Director Mark Adi Sali (Mark Ahtisaari) and smartphone marketing director Illary Nurmi (Ilari Nurmi), Nokia hopes to gain experience from the new Meego phone. "Let's see what we can learn," says Nurmi. "and Adi Sali said that Nokia will" learn, then improve, and then continue, and the key is to show that we can innovate in a unique way in Nokia.  He points out that Nokia's unique approach is to "design real mobility." So Nokia wants to see how users buy and use N9 to learn how to design better handsets.  This is not just for Windows Phone phones, but for Nokia's other future handsets. -show Nokia will prove to the industry that the company has the ability to successfully combine hardware and software to develop mobile phones that move the market. Carolina Milanesi Carolina Milanesi, a Gartner analyst, said: "Nokia is to prove to industry watchers and consumers. In addition, Nokia's move is also to prove to Microsoft. The details of the Nokia-Microsoft partnership are unclear, but if N9 sales are good, Nokia's position in the partnership will improve and differentiate itself from Samsung, HTC and DellOther Windows Phone handset manufacturers. N9 will enable the QT user interface framework. is more popular with developers than MEEGO,QT. So it can be speculated that Nokia will continue to use QT in the future. Nokia said today that QT will be "the next billions of users to release the application" core.  This means that QT will go into the low-end S40 platform as well as the Windows Phone platform. Nokia has not published this information before, but if QT can get into Nokia's high-end (Meego), midrange (Windows Phone) and low-end (S40) handsets, Nokia can still control the software and achieve differentiation.  Nokia's announcement today also boosted investor confidence, with Nokia's shares in the Finnish stock market rose 2% in the morning of Tuesday. -User developers and apps are important, but it's worth noting that Nokia released N9 today: Singapore. While mobile phone users in Asia have started downloading apps and software services, Asian users have not yet reached the level of European and American users. "Asian consumers still believe that hardware is the key," says Milanesi. The market has a demand for apps, but that's not the main factor that drives consumers to buy mobile phones.  "Asian consumers are more interested in the hardware design, size and camera pixel of the phone." The partnership between Nokia and Microsoft on Windows Phone is unclear, so it is unclear whether Nokia has the freedom to use the Windows Phone system, or the same operating system as HTC and Samsung.  However, Nokia's previous experience with Meego and the future development of QT will give the company a more advantageous position. Milanesi says the mobile OS is not always very important. "This can be developed in two ways," she says. N9 's launch proves that Nokia can develop a mobile phone that is rich in experience. "If Nokia can do this in the future on the Windows Phone platform, it will be better." (D-Gold)
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