Forecast 2015 OTA most noteworthy trends and enterprises

At the end of 2014, we have listed the trends, patterns and businesses that are noteworthy, inviting you to vote for the 2015 most deserving five-year trend and business, and to comment on the relevant trends and enterprises.

What are the trends or patterns that China's tourism industry should pay attention to in the 2015

1 online tourism companies face shuffle

The tourism field is one of the hottest directions of Internet business in the last two years. The influx of capital has allowed these startups to "grow Wild" in the early stages of development, with innovative concepts and non-stop promotion, harvesting a large number of users, and creating sky-high valuations and large bubbles. But the ability to differentiate and become weak still haunts these startups, and a big shuffle may be inevitable.

2 The integration trend of outbound wholesalers

With Ctrip to invest in China far Country Brigade, Chung-letter mergers and acquisitions of Bamboo garden, European tourism wholesalers pattern reclassified. Large tourism enterprises in order to global layout, its tentacles or will be to other outbound destinations of tourism wholesalers extension. After Europe, the next battleground will be the focus of the industry's discussions.

3 Share the economy leading the tourism revolution

The sharing economy led by Uber and Airbnb has become popular all over the world, and Peer-to-peer car rental and peer-to-peer guides are becoming more prevalent, and the shared economic model they represent is permeating and subverting the traditional tourism service model. Uber and Airbnb even work with concur to bring new experiences to traditional business trips.

4. Tourism finance is in the ascendant

Tourism giants have started to test water tourism finance, including tourism products and internet banking combined with the "tourism treasure" for the C-terminal interest-free phased tourism loans and small-to-b travel agencies or agents of the short-term capital turnover of small loans, but tourism finance how to come out of the "financial and loan" Shadow will determine the healthy development of this industry.

5 The surrounding tour ushered in a big development

The user base is big, the consumption frequency is high, plus has the car one clan to the weekend self-driving travel the demand is strong, the periphery tour is becoming one of the most attention areas of the tourism market segment. Who can make the most of the new and attractive products by organizing the tourist resources around the city.

6) UGC mode will withstand the test

After a large amount of money has been raised, the UGC model of the representative of the poor tour and the MA Honeycomb has started a commercial attempt, but how to find a product recommendation and booking between a precise entry point will be the touchstone of this mode of liquidity. Whether to continue to tangle, or to boldly sell that step will test their management team wisdom.

7 PMS will play an important role in tourism distribution

Oracle to buy the world's largest hotel PMS software manufacturers Micros,priceline acquisition of PMs Hotelninjas, Alibaba stake in the information, under the presses of large data technology, the Giants frequently invest in PMS manufacturers, The strategic value of the hotel PMs in the tourism industry chain is being recognized again.

8) Hotel Pay

Ali and the Matrix after the launch of the hotel after the payment of products, that is, guests can enjoy access to the hotel when the advance, free from the shop by Taobao travel by Alipay directly on behalf of the total charge, the guests do not have to queue to wait for the checkout, which is different from the traditional Pay-as-you-go, prepaid an innovative hotel booking mode, But whether it can be accepted by the hotel and the user remains to be seen.

What are some notable companies in China's tourism industry in the 2015?

1 Go on a trip

Turned out, lying in Ali rich large data resources, go ah what kind of innovative model should be used to create a new online tourism ecosystem, to enter the first camp of online tourism?

2) Ctrip

2014 Wolf sex full, comprehensive attack Ctrip is brewing which business innovation? How will their platform business continue to deepen, how to digest the past year of heavy investment and mergers and acquisitions?

3) Wanda

This year, Wanda has acquired 11 travel agencies nationwide, claiming to be China's largest travel agency in 2016, earning a breakthrough of 20 billion yuan. Can their acquisitions forge a joint effort to pave the way for Wanda to dominate tourism?

4 Where to go

After consolidating their advantages in low-end hotels and air tickets, where to go and start exerting force in the High Star hotel field, this will determine their future seating in China's online tourism market, and also determine how their growth stories continue to speak well.

5) American Regiment

The United States group has become the hotel group buying market hegemony, the next step, how it will further expand the hotel distribution areas, the challenge to OTA dominated the market?

6) Cattle

Facing the fierce competition of the first-line city, focusing on the outbound and scattered cattle through the "strategy to go to the countryside" to improve its two or three lines in the city market under the line of network coverage, the cattle can be prominent encirclement, the king of the online tourism resort market?

7) passers-by

Passers-by "O2O+B2C" innovation model represents the development of China's holiday rental market direction, their rapid expansion in this area will cut off the traditional hotel industry cake?

8) Zhong Xin Travel

Become A shares of the first private travel agencies listed companies, the letter of tourism restructuring and mergers and acquisitions of Bamboo Garden Country Brigade, leaped to become the largest European outbound wholesalers, but also joint jiuding investment in the French Mediterranean club's comprehensive offer to buy. Where will the capital chariots of all faith sail?

9 Platinum Hotel

Platinum Hotel Group was founded more than a year ago, its new hotel brand has up to 10, and has 3 of innovative brands across the border. Can their multi-brand strategy be successful?

10) living in China

This year, the Chinese brand marketing offensive is quite fierce, and "China good voice" cooperation, through occasion marketing, fan economy and public participation marketing promotion of the whole season hotel brand. Can Hua live in the mid-range hotel market?