Foreign electric business entered the line began to become a trend gradually, zalora speed up the pace of physical stores

November 4 News, billion power network learned that the foreign electric power to enter the line also began to become a trend, following last month, Amazon announced will open a physical store in Manhattan, Southeast Asian fashion electric dealer Zalora also started in Singapore to enter the pace of physical stores.

Founded in 2012, Zalora has 2 million users, and last month opened the first 4000-square-foot physical retail store in a large pedestrian mall in Singapore. Tito Costa, the regional director of Zalora, said Zalora's physical store was the first attempt by electric dealers in the South-East Asia region, and that the good reaction of the American makeup dealer Birchbox in the US had set an example for Zalora.

Zalora's physical store and shop do a good combination, consumers can experience in the physical stores and clothing, can also be ordered in the store and sent by Zalora delivery to the customer's home. Zalora This model is also a O2O attempt, can also be for online shop drainage. Zalora line of the store's propaganda is "the online experience of the offline shop."

Zalora Shop Set up online order zone

"There are a lot of consumers who don't understand zalora and don't even know about E-commerce, Zalora want to attract consumers who are unfamiliar with E-commerce to Zalora by opening physical stores." Costa also expressed such expectations.

Industry analysts said that the next few years will be the era of E-commerce in Southeast Asia, because the region's network began to become popular, and smartphones are increasingly becoming a part of people's lives. These conditions have brought opportunities for the development of E-commerce in South-East Asia.

Zalora in Singapore, Malaysia, Indonesia and other Southeast Asian countries have branches, and the British ASOS similar to the sale of some international brands of men and women wear and accessories.