Foreign electric dealers difficult to spell price war frequency out of the internal power supplier adjustment mode

There are also foreign-owned electric dealers in China to endure. After the world's largest E-commerce brand ebay (EBAY) fail China, Taobao and Yahoo cooperation, "Amoy Japan" closed after the two major industry giants Baidu and Rakuten jointly created the business of the web cool days, just finished the revision was suddenly announced on the Friday curtain call. In the industry's view, to cool days as the representative of the foreign-owned electric power companies are very difficult to adapt to the general borrowing to burn money "lose a yell" of China's electric business environment.

"Two-year-old" Le Cool day lockout

from the beginning of the line by the industry as a break China's electricity quotient pattern of "wolf", to today's sadly away, Japan Lotte and China Baidu two big giant to create a cool day only opened two years of time.

on Friday, the Le Cool day announcement that it will stop service 50 o'clock this week. It is mentioned in the bulletin that Le cool days will ensure that the user's order is completed before 0 o'clock on April 27, and that the new deal will not be entertained after this time limit. Le cool days related to this said, because the performance of cool days did not meet the expected objectives, at the same time, the current domestic electricity market situation is also not ideal, leading to cool days die.

but this was forced to leave did not let le cool days to China's electricity market forget. Le Cool Day chairman and CEO Jiang said, le cool day outage does not represent both sides of the joint venture closed. Although China's electricity market is more competitive than other countries, it has not given up.

Despite the appearance of two years, le cool days have been exposed to investors to withdraw capital, management team adjustment, but its face lockout situation still let the industry quite suddenly.

in fact, just at the beginning of this month, the Lego genius just made a facelift. At that time, le cool days said that the future will be the flagship of the Japanese brand merchandise. At that time it even allowed the industry to rekindle confidence in the cool days.

data show that Le Cool Day was established in January 2010 by the Chinese internet giant Baidu and Japan's E-commerce giant Lotte Group to spend 50 million of dollars to build. Among them, Lotte shareholding 51%, Baidu shareholding 49%, two companies hope Jiangle cool days to hit the Chinese Super Large Network mall. At the beginning of the opening, Lotte is responsible for the operation, Baidu is responsible for traffic, publicity this powerful joint operation mode, once let other electric business peers uneasy.

foreign electric Business frequency "hit the Rocks"

Internet expert Liu Xingliang (Weibo) believes that Le cool day outage There are two reasons, on the one hand, the current domestic electric business competition, continuous price war and high advertising investment, so that the latter difficult to foothold; on the other hand, Rakuten simply reproduced the Japanese model in its management strategy, without combining the characteristics of the Chinese market, So that it can not adapt to the vicissitudes of China's electricity market.

in fact, le cool Day is not the first in China "hit the rocks" of foreign investors.

, who had withdrawn from the Chinese market in 2006, has been flat after being melted down; earlier this month, Taobao and Yahoo cooperation, "Amoy Japan" also quietly closed, the United States well-known brand new Egg mall is also far less than rivals Jingdong Mall and Dangdang and so on.

, an executive at a commodities licensing board, said foreign electric dealers were not well developed in China and had a relationship with the degree of localization and the conflict with local culture.

Another industry personage thinks, with the foreign electricity merchant to profit for the purpose compares, at present, the domestic electricity merchant mostly relies on the financing to fight the price war in exchange for the sale. Most of them are listed companies, and if they are "earning a profit" like a domestic electric dealer, it will be difficult to be accepted by shareholders.

Adjustment Mode

Despite the company's own profit-making considerations in the face of Waterloo in China, it has again proved that the Chinese electric business is still in the cold. Some insiders believe that the domestic electrical business industry is going through a capital-driven development to the main business to promote the transition period of development.

in fact, many of the domestic mainstream electric operators have begun to adjust the business model. It is also seen by the industry as a return to rationality after burning money.

Dangdang in the loss of earnings pressure to formulate a contraction strategy: open platform, the introduction of its own brand, the intention to control the cost is no longer "burning money", where the goods also from high-speed category expansion began to return to the rational state. According to all customers sincere product related responsible person discloses, this year every guest emphasizes the data management, by the data speech, according to the actual sale situation carries on the category adjustment. Newspaper reporter Wang Museum