Foreign media analysis: "Angry Birds" will be allied with traditional enterprises

April 3 News, according to foreign media reports, the United States Newsweek magazine online edition recently wrote, "Angry Birds" is the world's first to achieve a real mainstream successful mobile phone games. "Newsweek" gives its own analysis and judgment about the future of this game of birds fighting pigs. Here's a summary of the article: at any time in history, when two dominant forces were forced to share the market – such as PCs and Macs, Google and other search engines – there were always some who became annoyed. Peter Vesterbacka, a Finnish mobile gaming Rovio marketing and brand manager, said the scene had been staged in a remote island where birds and pigs were the main species. Greedy pigs may steal the eggs, and in order to defend their next generation, the birds themselves have to use a slingshot to fight the pig who stole the eggs, hoping to kill the greedy pigs and destroy their fortress.　　This battle, the various versions of the "Crazy birds" mobile phone game every day in the millions of of smartphones. Using a slingshot to fight a pig is a lot of fun, but making the game special is the game that allows tentacles to try to outdo traditional gamers and set off a culture melody. The game has been downloaded more than 80 million times since 2009, when the Angry Birds has been launched. Since October, the launch of the "Angry Birds" doll, this theme of the total sales have exceeded 1 million pieces. Rovio plans to launch the "Angry Birds" desktop game soon and has allied itself with 20th Century Fox. In addition, the company plans to launch a video game version of "Angry Birds." When mobile apps are exploding, Angry birds are in fact the first mobile app to mainstream, both young and old, to the very root of the game. Wistberga said, "Our idea is to make Angry Birds have a huge entertainment franchise, like" Super Mary "or" SpongeBob ". "Rovio, founded in 2003, has developed 51 games before developing the birds of rage, but none has achieved widespread success. By the spring of 2009, Rovio's revenues were still very low, and the company was desperate to develop a popular classic game. Just then, Rovio game designer Jaakko Iisalo in the mind of an idea, he drew a lot of no wings and legs, round toot but abnormal angry image of the birds.　　At first, the birds were not added to the game element, but everyone liked the birds. "Rio Adventure" angry bird version of Mandarin Notice to develop a game around this topic at least a little reason. First of all, the protagonist is very contagious, Rovio believes that the game must be able to be in the Apple iphone by users. Second, Apple has been opening the App store for the next few days, and the App Store has madeApplication to market simplifies the process. After 8 months of development by the Rovio development team, Angry Birds finally came out. "Angry Birds" landed in the app Store in DECEMBER 2009 for 99 cents. Rovio then launched various versions of Angry Birds for other mobile operating systems and tablets. By the end of 2010, "Angry Birds" has become one of the top ten iphone apps in the App Store.　　Tuong Nguyen, chief analyst at Gartner, a market research firm, said that unlike video games, which first needed to attract "players" to succeed, "Angry Birds" attracts casual gamers because the game is easy to use, but with increasing difficulty, the game players become more and more experienced. The game becomes a very busy, it means that the financial resources rolling. Gartner expects mobile gaming revenues to reach $11.4 billion trillion in 2014.　　Rovio's revenue in 2010 was only about $10 million trillion, but as traditional businesses stared at mobile gaming companies, Rovio's future revenue could grow dramatically. The first traditional business company, allied to Angry Birds, was 20th Century Fox. January 2010, the 21st Century Fox executive flew to Helsinki in the hope of an alliance with Rovio, filming a cartoon. The final result is the 20th Century Fox film "Rio Adventure" will be released around the world. In addition, American toy company Mattel is working with Rovio to launch the "Angry Birds" desktop game in May this year. The Angry Birds video game version will be available by the end of 2011 as the role is fully transformed. "The brand extension of the game will be unlimited," said Alan warms, founder and chief executive of Allen Wolms, the mobile apps sharing community website Appolicious. "Angry Birds" are not competing at the moment, though they are already very popular. The mobile game "graffiti Jumping" (Doodle Jump), developed by Lima Sky, has been downloaded millions of times and has reached a cooperation agreement with the film company. In addition, "Angry Birds" also spawned the "Angry Farm" (Angry Farm), "Birds" (Tiny Birds) and other imitation games. But it takes a long time to reach the current success of Angry Birds or its brand name. Wistberga said Rovio would not be worried even if rivals did well. (Edit ss)