Foreign media questioned the actual value of hammer phone, suspected only more than 1000 yuan

[abstract] When the hammer phone was released, Luo claimed that the hammer phone was originally priced at 4000 yuan, only to cut prices as a result of user complaints.

May 24, the news, recently Hammer Mobile phone issued, the price from 3000 yuan, but for such a price, some foreign media claimed that the price of hammer mobile phone real value of only 1000 yuan, and should not be so expensive.

Steve Jobs used the iphone to earn money for Chinese consumer wallets, and after that, Lei, an entrepreneur in the local market, followed suit and used cheap millet handsets to make money from consumers. And with the growing popularity of China's smartphone market, Luo, the chief executive of Hammer Technology Inc., the English teacher who smashed the fridge with a hammer, has joined the hunt for a huge potential market for smartphones.

This week, Luo officially unveiled the entry-level hammer phone Smartisan T1. And the phone looks like a very familiar black plate shape, like many in China market Hu's mobile phone, the hammer phone system also carries Google's Android operating system. The hammer phone also has a 2.5GHz 骁丽 Dragon processor, with a cell phone length of 141 mm and a width of 67.74 mm and a thickness of 8.23 mm.

In the increasingly competitive market situation, to make hammer phone best-selling, then Luo must let his mobile phone to show some differentiation characteristics. The handset also has a function for left-handed users to attract these users, according to Luo. To achieve even greater goals, the 2.5-hour exhibition, held in Tuesday, Luo for two hours, trumpeting the phone. According to Luo, the phone is "the easiest mobile phone in the entire world", and it also has the "Best display Screen" and the "fastest production of mobile CPUs".

It is not enough to rely solely on propaganda to achieve the goal. To this end, Royonglo also invest heavily in packaging business, for his hammer phone to provide better packaging effect. In addition, the hammer phone packaging also uses the paper product supplier James Cropper material. The hammer phone was designed by ammunition group, and Ammunition group's employees included former Apple designer Robert Brenner (Robert Brunner).

The hammer phone, which will start selling in July this year, is a high-end handset, priced at 3000 yuan (about 480 U.S. dollars), from the current Chinese handset standard. By comparison, a slightly lower-end processor with a small number of millet 3 mobile phone start price of about 1700 yuan. To the industry's surprise, Luo claimed that the hammer phone was originally priced at 4000 yuan, but because of user complaints, hammer technology companies to cut prices.

Some analysts in the industry also claim that Luo needs to prove that the hammer phone is a premium cell phone. Judging from all the parameters, the hammer phone is also a mainstream product in the current Chinese market, according to the independent IT analyst and consultant. However, if replaced by other brands, this phone should only be worth more than 1000 people. As a result, Luo the phone's price by three times times, mainly through the price of the way to let users think it is an excellent mobile phone.