Foreign media says the millet phone's expansion in Indonesia and Brazil has been frustrated
Source: Internet
Author: User
The Wall Street Journal reported that Millet was trying to work with Apple and Samsung in the global smartphone market, but its expansion plans were frustrated in Indonesia and Brazil and failed to launch its flagship smartphone. Hugo Barra, vice president of global operations at Millet, said in an interview in New Delhi that the delay was due to the long and difficult process of certification of the device because the handset maker's products had to be certified by the world's governments before they could be sold in different markets. In Indonesia, Brazil and Mexico, the process of meeting local standards and obtaining product certification could be as long as six months, Barak said. But he said Millet was confident to launch its smartphone in Indonesia by the end of August. It may be a long time since Millet introduced smartphones in Brazil because local law requires companies such as millet to assemble products locally. "It could take a long time, maybe in the next 12 months, but it's hard to say," Barak said. Millet is competing fiercely with Apple and Samsung, which dominate the smartphone market. The Millet handset sells the high-end handset at close cost price to cause the sensation, the company provides the mobile application, the movie and so on service, relies on sells each kind of accessories to make money. In recent months, millet companies have been selling products in Singapore, Malaysia and the Philippines. In Tuesday, Millet released its latest mobile phone in India. In spite of the hurdles, it will expand its business in Brazil, says Barak. "There is no doubt that India or Brazil will become the largest market for millet companies outside China," he said. As part of its expansion plan in India, Millet is also planning to bring its content and television business while busy with content licensing. "India will be the first millet to spend a great deal of effort to launch a market with local characteristics," Barak said. Manu Jain, India's head of Millet, said the company was also pushing a project to make the Millet user interface software available to Indian local languages. As part of the project, the company plans to hire at least five Indian engineers and work with start-ups to develop new features, applications and services for the Millet handset, Barak said. Lin, president of Millet company, said the company has not yet entered a plan for wearable technology. He plans to forge alliances with small technology companies to help them design and make products. "We are looking for partners who can invest in the development of smart wearable devices, smart homes and smart devices," Lin said. Lin and Palawan are currently in New Delhi to participate in the Millet Mi3 smartphone referral. The handset, which sells 232 dollars in India, will be sold through Flipkart, India's largest internet retailer. They will also show other products of the millet company, including tablets, routers and televisions. Millet also clarified rumours about its imminent IPO. Lin said the company had no plans to sell shares publicly. Millet's target income is at least 70 billion yuan this year, with an estimated 90% income coming from the mainland. Until June 30, Millet has sold mobile phone 26.1 million, revenue reached 33 billion yuan.
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