Foreign taxi application Uber into China: is the wolf really coming?

Foreign taxi application Uber into China: is the Wolf really coming? Editor's words: This is a belated manuscript, in the domestic online taxi market, the smoke is not dispersed, Uber announced into China undoubtedly pry into the market deep inside the scars. The author of this Singaporean friend spent half a month encircle Uber's Asia Pacific CEO Allen, based on this interview, to spy on this ancestor-class product charm. When the end of the article, I really want to say, the domestic taxi app, Wake Up, do not change, the Wolf is really coming! Wen/Chippayang Song Xuan a year ago, the domestic online taxi market has just sprouted, when, for the domestic market, Uber is only a ghost abroad, the originator of the product at a respectful distance. Now, the domestic online taxi market, the feudal separatist division, the first shuffle has begun to reveal the clue. This is the node, the online taxi market in the big God-level products decided to enter China. In my opinion, this will be an opportunity. Compared to Wolidou domestic online taxi products, Uber International services, high-quality product experience and different angles of the market approach, will undoubtedly give this market a good lesson. Sober and open-minded to learn, chaotic people disdain. Will eventually accelerate the arrival of the first shuffling time. Not so long ago, Mary Meeker, one of the most famous internet analysts on Wall Street, praised a Uber in the 2012 Internet Trend report for the overthrow of the taxi industry. Recently rumors Uber a new round of financing to $ hundreds of millions of trillion. I'm not sure if this number is true, but the CEO of Uber Asia Pacific did return to New York on the weekend of July 6. Before this, he left the author about Uber into China, some information: 1, Uber into China will not be involved in the domestic taxi market, the future will enter the high-end booking call car field. 2, Uber or the continuation of foreign heavy development model, the introduction of standardized services. 3, after entering China, will be with the car rental company, the model and easy to use the car similar. 4, "service" will be Uber different from the domestic online taxi company's biggest advantage. 5, to serve the local government, Uber always cautious. We get to the point: 1, Uber is what for Uber, the definition of domestic media is "taxi app", in fact this definition is very inaccurate. Strictly speaking, Uber for its own positioning is "to provide passengers with a high-end and more private travel plan." In the United States, for example, the Uber can already be booked with a limo or an ice cream truck. In fact, Uber does not own any vehicles, but is good at integrating all kinds of resources. In the United States, Uber and taxi companies, car rental companies and even private signed contracts, allowing owners to receive orders through Uber. In other countries, Uber is currently working only with companies, not with individuals. But do not sign a hard contract with the company. For example, some luxury car rental companies, in addition to Uber, also have their own car booking system, they only use Uber when the vehicle is free. 2. How the Uber system worksIn order to understand the operation of Uber, I try to use this service in Singapore. Similar to domestic products, select a good location and send order information Uber will send this message to the nearest Uber signing driver. Soon the author's seat came. The entire system of Uber on the vehicle side is based on the iphone App. To this end, Uber for each driver to provide an iphone and a Uber account (pictured a left, the middle of the top of the iphone). Unfortunately, at this stage, there is no way for users in Singapore to choose which type of car to order. In other words, when you send out the booking information, it may be a Toyota crown, there may be a Mercedes Benz S600. All non-taxi Uber vehicles have no meter (figure I right), because legally, only taxis are allowed to have a meter, so when you get on a Uber (not a taxi), you only know how much money you spend when you reach the finish line. It is worth mentioning that after the end of the service, the user will receive an email stating the mileage and the number of charges. The most intimate is in the inside will be attached to your road map, so you can see whether the driver to take you in circles. If you are dissatisfied with the driver, you can call Uber directly to complain. 3, Uber Asia's first show in February 2013 Uber into the Singapore market marks Uber began to fully explore the Asian market. Then came the Seoul and Taipei. This year Uber will continue to enter Japan, mainland China, India, Thailand and other regions. At present, Uber only high-end car business in Singapore, the price is very high, take the same mileage Uber than ride a standard modern Sonata taxi 1.5 to twice times more expensive (Singapore is called Asia Switzerland, the rich are very large, so this market is not small). In essence, Allen explains, the service is Uber to provide standardized services, and Uber has standardized service training for every signed driver in Singapore. Allen revealed that in the specific Asian strategy, because each city's taxi, car rental industry have different conditions, Uber does not have a unified implementation strategy, but only from the general direction to give a few plans. A, Uber will provide a first-class service (the "a"). B, Uber will abide by local laws and actively cooperate with the Government. When Uber entered Singapore, he communicated with the Singapore Transport Bureau and the Taxi Trade association. Allen is very emphatic about this, and Uber in Asia with the government, unlike the U.S. market. C, Uber only cooperates with the enterprise, does not use any form to cooperate with the individual driver. 4, Uber China market outlook Uber into China, is only part of its global strategy. Compared with India, Japan, Korea and other markets, Uber will not give the Chinese market special treatment. It can't be in China likeThe domestic taxi app company, by tens other burning money to occupy the market (in essence, both provide not a class of services). In this respect, Allen's argument is that in Asia, at this stage Uber positioning is a high-end travel services. In the early days, Uber would not be in touch with a taxi company, but would work with some high-end car rental companies, Allen said. Through Uber systems, these companies have access to new users. In this way, there is no direct conflict with the taxi industry, in the law is also playing a borderline. Allen says Uber will pay more attention to the user experience than domestic products. For example, if you call a Uber, then it's canceled for a variety of reasons. Uber immediately sent an e-mail asking if there was any dissatisfaction with Uber's service, such as waiting too long. A 10 SGD discount coupon is also sent free. "In the United States, Uber's target is Apple, which fosters the most loyal customers and earns the highest premium." In view of the current situation of Beijing taxi industry, it is difficult for Uber to cooperate with the taxi company in a short time to improve the service quality of taxi drivers. Allen said at last. In short, Uber into China, in the public taxi market should be quiet, but in the high-end car rental market, it is likely to cause a change. In the process of many inquiries we also found that Uber the company is very cautious in terms of words and deeds, perhaps a regular relationship with the government, they do not want to confide too much about policy views. From this, it is not difficult to infer that, in the case of relatively strict domestic government regulation, Uber is difficult to develop in the field of public taxis. This further confirms that Uber's final foothold in China is likely to be a relatively small high-end market. Finally attached several domestic online taxi products to the attitude: easy to use car Yang Yun: Uber actually enter the high-end leasing field, this market is now a high threshold. It takes time for Uber to enter China and there will be no confrontation in the short term. Tick-tock Taxi Lee: Although Uber involves a number of online taxi field, but the local online taxi can not do it, outsiders may be difficult to do well. Quick Taxi Zhao Dong: Money in this industry has become a secondary problem, even if Uber hands 100 million U.S. dollars, but still has nothing to do with the outcome. The original Dudu taxi Yuntao: On the one hand Uber with its Asian story to obtain a considerable financing, on the other hand, Uber, in China's future may be mainly to earn foreign money. It seems that the "battle-hardened" online taxi practitioners are not afraid of the product, only the easy to use car express slightly worried. It seems, accustomed to the domestic market of aquatic hot, most of the domestic online taxi products seem to have been waiting to see Uber jokes. But I really want to say that the domestic market has been beaten into this virtue, although Uber can not really impact the taxi market, but whether the family can also learn its services? Many online taxi product owner said that the domestic online taxi market next will focus on users and drivers experience, burning the money lineThe promotion era will gradually slow down as the market becomes saturated. The future of the online taxi market will ultimately be rational, Uber into China or will be an opportunity. Tidbits: Does the reader find that the car in the picture above is a Bentley! Yes, I'm lucky, it's probably the only Bentley in the Uber world. It is reported that in the car, regardless of you through the Uber to Bentley, Mercedes-Benz S600 or Toyota crown, the price is the same! Of course, in the future, with the increase of Uber vehicles and kinds, Uber will adopt different pricing methods according to different vehicles.