Foreign Trade dealer franchise shop and department store debate: who can be the ultimate winner?

"Editor's note" in the Cross-border electric business platform, shop type mainly two kinds: franchise stores and department stores. Two types of shops are different, the corresponding product type, business strategy, customer service requirements, etc. It is believed that all platform sellers have asked themselves at some stage early or late for which route they should take, but the answer is uncertain.

Sellers on ebay's platform have begun a heated debate over the choice of franchises and department stores, "because of their single-minded, professional" and "grocery, sweep". So which one has the potential and the chance to become the ultimate winner?

Franchise Store supporters: Although each has its own good, but I prefer the franchise shop. The quality of the franchise shop is relatively guaranteed, although the price is high, profit space is also large, the general buyers think that the franchise store things are better, has been imperceptibly stereotypes. Once concerned about a seller, shop only a category of products, probably only tens of thousands of online, although not many, but business is really good, the price is at least 3 to 5 times times the peers, and sales are much higher than others.

Department Store supporter: I am optimistic about the department store. The reason is that there are some things in your shop I have, I have something in the shop you may not have, general merchandise, sweep. Is it worrying that buyers can't find it?

Franchise Store supporters: To do is to do a good job, a mess of shops so that buyers see bad things. Whether small companies or large companies, professional more convenient management, customer service training, packaging logistics, new product development, inventory management and other aspects, the franchise stores are more convenient, more advantages than the grocery store. By contrast, the grocery store has a bad knock-on effect, fewer repeat customers and a smaller chance of being collected by the buyer.

In addition, to pay, the new deal on ebay to select a certain category, and then the monthly fixed transaction fee, no matter how many to receive this number, the grocery store can not enjoy this discount. In short, the start of the time, the proposal to open a grocery store, because you are not very knowledgeable, do not know what kind of money can be made, which kind of suits you, and so touch the road, must do professional.

Department Store supporter: I support the grocery store. For buyers, the office workers do not have more rest time, entertainment time, in the grocery shopping can be compared to a simple rest, to ease the work of life pressure. At the same time, can also be in the same place to obtain different commodity information, to understand more commodity prices.

And for sellers, a shop operating a variety of products, diversified business model, spend the same time, bring more benefits. Relatively speaking, the same result, the reduction of pay.

Franchise Store supporters: The grocery store is usually a personal or small team in the comprehensive strength has not yet reached a certain level of doing, can not be a lot of product sales positioning, and generally part-time, can only take time to do or three-day fishing fishing, not suitable for long-term development. or the department store mode of operation to a certain degree will change ideas, makeover, toward specialization, teamwork, large-scale development, the final form is the franchise store.

Franchise stores rely on the strength of the team, marketing planning, product positioning, sales strategy, product shelves, shop decoration, order Processing, purchase, delivery, after-sale, such as one-stop collaboration. Because, really want to do big and strong or to specialization, teamwork, scale, otherwise always be a little bit, self-sufficient.

Department Store supporter: it's hard to do a store. Hard to develop, deep dug a product line, Big sell terapeak one kill to, 5-15% profit margin put price rewrite. You hide in the corner of the products sold, a week later in the search results can brush out a pile, the final single-minded product line into a large number of sales of a single component, also waste.

To do long, unless you can ensure that the source is their own home, otherwise the supply chain can not control, it is difficult to single-minded. To the factory, who gives the money to who shipments, there is no exclusive problem. In addition, to do a professional shop, need a certain industry background and product knowledge, General Huo, big sell minutes can be pushed down.

Franchise Store supporters: optimistic about the franchise store, because you can put a certain area or even subdivision of the industry to be very professional, so that better serve customers, but also can do a long time. In contrast, it is clear that the grocery store will press a lot of goods, stale will also be more, the franchise store press the goods always have the opportunity to dispose of, such as the previous kind of small mouth data line, outdated, Yahuo, but there are always a small number of people still use, still looking for this thing, once the price reduction, the flow is considerable, It will also drive promotions for other products in the store, and the grocery store will not be able to achieve this effect.

Department store supporters: stores are not hot goods inventory problem is also very headache, an unpopular goods for several years to sell the situation is there, and the department store words as far as possible to pick the popular model to sell.

More and more people in the electric business platform to purchase goods, is nothing more than save a lot of time, and the grocery store is caught buyers demand convenient situation emerged. Grocery stores are in the direction of a diversified business, but also can stimulate the potential purchase of customers. The overall advantage of grocery stores will always be there, whether now or in the future.