Foreign trade Network soft paper marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We first want to say what is soft text? What is the soft text? The author holds that: Soft is based on the concept of specific products and problems analysis, the foreign buyers of a targeted psychological guidance of a text model, in essence, it is the export enterprises soft penetration of the business strategy in the form of advertising, usually with the help of words and public opinion communication to make consumers agree with a concept , viewpoints and analysis ideas, so as to achieve the export Enterprise brand promotion, product sales purposes.
In the traditional media industry, soft Wen only so highly praised, the first major reason is that a variety of media to seize the eyeball competition, people on the exhibition, magazine's hard advertising attention to decline, the actual effect of advertising is no longer obvious, the second reason is that the media for soft paper charges than hard advertising is much lower In the case of capital is not very strong, the input and output of soft paper is more scientific and reasonable. Therefore, export enterprises from all angles are willing to test water in soft wen, in order to enable the market to start quickly.
The author thinks, the soft wen marketing at least concrete following several main points:

1, the essence is the advertisement

--Pursue low-cost and efficient returns, do not shy away from the nature of business.

2, camouflage form is news information, management ideas, corporate culture, technology, technical documents, comments, including text elements of the game and other text resources.

--To make the audience "soft Eyes" (only the eyes reside, wandering, only opportunity)

3, the purpose is to create trust

Make the audience "soft hearted" (only believe you, will put into action)

4. The key requirement is to make the product selling point clear and thorough

--Make the audience "brain soft" (have the impression, also want to know clearly, otherwise the brain is still stiff)

5. The focus is interest and interest

--To make the audience "Zuiruan" (take others ' soft, eat the Zuiruan)

6, important characteristics of word-of-mouth communication

--Make the audience "ear soft" (recommended by friends, more willing to listen)