Foreign trade website promotion-Common disease avoidance

At present, China's foreign trade website to promote the main problems include three aspects: the single promotion channels, especially business-to-business E-commerce platform relies on excessive, excessive reliance on free foreign trade website promotion and low-level promotion, the effectiveness of the promotion of foreign trade sites lack of effective monitoring and management. The direct effect of the promotion of foreign trade Web site is the number of inquiries and order quantity/amount, the former reflects the site visits, the latter reflects the quality of potential customers. These two indicators--site visits and customer quality are the key to measuring the effectiveness of foreign trade website promotion. According to these two indicators, we can find some problems in the promotion of foreign Trade website: ①. To the single Foreign Trade website promotion channel especially the Business-to-business E-commerce platform relies excessively; ②. Excessive reliance on free foreign trade website promotion and low-level promotion; ③. Lack of effective monitoring and management for Foreign Trade website Promotion effect.


1, on the single Foreign Trade website promotion channels, especially business-to-business E-commerce platform relies on excessive


 potential customers to find ways of information is diverse, which determines the promotion of foreign trade websites should also be through a variety of channels to attack, any individual relying on a foreign trade channels to contact overseas customers have a great limitation. Foreign trade website to promote the reliance on a single channel for a number of reasons, in addition to the time and energy distribution and limited budget, the greater reason is that the marketing people to other channels of the use of knowledge, or the actual operating capacity is insufficient.


 Network Marketing Guide Wgo The study found that this dependency reflected two scenarios: one was to pick up business-to-business release supply and demand information, or even use automated publishing tools to bombard those platforms that could be released free of charge, but there seemed to be no better way to promote them. Another is to pay high prices to business-to-business or other foreign trade intermediaries, and then wait for customers to come to the door, if the inquiry is not enough. This is a typical case of over-reliance on a single foreign trade platform.


2, excessive reliance on free foreign trade website promotion and low-level website promotion


 domestic Small and medium-sized enterprises especially like the supply and demand information release type promotion, because this way direct, simple, more free. Everyone swarm to find free foreign trade website platform, and then the Swarm sent information, and then there is special love with the submission of software and spam mass, one-time release of information to n platforms, n directories, n mailboxes. Information is in a short period of time to send a lot out, but the feedback is very poor, or a single to the general shout to send quotes, send samples, let you dilemma. Occasionally made one or two orders, the amount is pitiful, not enough cost. This low-level promotion from the input-output point of view is ineffective. From the competitive environment in overseas markets, it is time to have a harvest, and more investment is needed. Therefore, foreign trade enterprises need to adjust the marketing strategy, can not blindly rely on this primary free foreign trade website promotion.


3, the Foreign Trade website promotion effect lacks the effective monitoring and the management


 any promotional work should be done after the necessary follow-up management work. But the marketing staff often simply will the foreign Trade website promotion effect tracking understanding to receive how many inquiries, the feedback. This is, of course, the most direct manifestation of the effect, but what if the frequency of enquiries or enquiries is too low? therefore must establish the network Marketing management consciousness. Specific to each foreign trade website promotion method has the corresponding tracking way.


 Common Foreign Trade website effect monitoring and management contents include:


 (1) Search engine optimization effect detection;


 (2) keyword advertising effect detection;


 (3) Website traffic statistic analysis;


 (4) Alexa traffic statistics.


 Foreign Trade Website Promotion is a system engineering, only rely on one or two kinds of simple methods, especially low-level information release and general classification directory login forms, can not guarantee the effective delivery of network marketing information to potential users marketing purposes, it is impossible to achieve website promotion and network marketing goals, In fact, there are a number of effective web site promotion strategies and methods, network marketing needs to professional development, the need for professional knowledge and professional talent, and not just stay in the free information release and send spam no longer effective low-level means. The main problems of foreign trade Web site on the major problems of foreign Trade website Promotion Strategy are analyzed in detail, and the corresponding solutions are put forward, which is of great guiding significance for the network marketing application of Chinese export-oriented enterprises.