Foreign Trade website SEO optimization Easy to ignore four problems

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today's economic situation, so that foreigners are more willing to buy inexpensive goods on the Internet, for us to do the business of foreign merchants is undoubtedly good news. November 26, "online shopping Monday" Cyber Monday, but also to the foreign trade site to the sales season. However, both abroad and domestic competition is very large, the same commodity will have many businesses and websites. Therefore, improve the conversion rate of the site itself is an important work in addition to the promotion, we talk about more bestselling, feature product is not much said, today is mainly to share the next personal in the construction of foreign trade website is easy to overlook three points.

1. Website User Experience

Foreign trade website More procedures are Mogento, Zencart, is generally the company to build the station, the two procedures accounted for 99% of the Foreign Trade website. The layout of the site, overall design and the convenience of the product purchase will affect the user's purchase.

Below is the author's two websites:

The left side of the product category navigation, the right is not. This allows the user on the right side of the site needs to click More than once to reach the category directory page. To the user's feeling is to be more complex, the same commodity website, the competitiveness will be deficient many.

2, the choice of product pictures

I have seen many domestic foreign trade sites, in the product picture selection level is very poor. We should learn more about Taobao inside the Crown shop, the user wants to see, like to see on the home page picture, when users enter the site, attracted by product pictures, even if your price is slightly expensive also willing to buy. The attitude and the degree of intention of the merchant will prove your strength. I also often received such customer comments, evaluation said that your product picture is exquisite, shooting very attentively.

3. Product Description

Description is an important link of conversion rate. On the one hand allows users to more detailed understanding of goods, on the other hand, let your Web page in search engines have a better ranking. Do foreign trade SEO, mainly for Google, most of the Web site is accustomed to simple translation or plagiarism peers, such a practice is not desirable. In fact, we can also adopt the practice of Taobao, is to add the details of the product into the description, with a simple word for the picture with the text introduced. Users like browsing, search engines can also be very well identified.

4. Let comments speak

Adding appropriate comments to the product page can effectively improve the conversion rate. I have used a statistical device to find that most of the product page stay the most places or comments.

Read a lot of foreign trade websites will also use this trick, to add their own comments. But most are praised, especially "fake" praise. This is not good, appropriate to add some side comments, such as delivery speed, return, price, quality general evaluation, so that the overall comment more real. This kind of evaluation makes the product appear to be real, the user will like this kind of page more.

These are some suggestions about conversion rates. This article originates from the graduation thesis net http://www.594wm.com, reprint please specify.