Foreign trade website to carry out the specific steps of SEO analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are many factors affecting the search engine rankings, only the following analysis for international trade websites:

1, server and domain name choice, the server's choice is very important, the website that carries on international trade if facing is the global market, then the server (or choose a virtual host) best place in the United States, to Silicon Valley and New York as good, so that the international mainstream search engine spiders in crawling index will be very smooth Fast access is a factor in ranking, and the large virtual host provider's IP segment is easier to index. The choice of domain name, international trade site domain name Choose the best to have English keywords, another foreign trade site domain name can be considered in foreign registration, after all, domestic to record factors such as the impact of the site is still relatively large.

2, the use of external links

The quality of a Web page is not determined by itself, but by the chain of external pages. Links to any good website in the world will be reproduced by other websites, and the link to this page is tantamount to a vote on the page, the more votes on the Web page, the more authoritative the voting page, the more important it proves that the page was voted, the higher the ranking will be. PR is used to measure the importance of Web pages, however, the fact that the PR value for Foreign trade site keyword ranking does not have much effect, for information to win the site is very large, international trade site keyword is very limited, and some only a few keywords, so do not have to pay too much attention to the PR value of the high and low, with the rise of PR , the PR value will become more and more difficult to improve, roughly in line with: pr=, not the number of links is better, link quality higher link score higher. and the link to the site should be related to the site of the trade information class sites, outbound links should also be trade-related sites, which help search engine to get the site classification, but do not participate in the link factory.

3, control keyword density

Do not pile up a lot of keywords, did a test: in order to let search engines included and get more keywords, crazy piling up keywords. Results The page not only has no good keyword rankings, but also be excluded included. In general, the key words and trade products and places of origin, and integration into the site's profile, which will be studied which keywords more can trigger trade, and in line with the majority of national laws and regulations, otherwise it may outweigh the gains.

4. Never cheat

International search engines are disgusted with cheating, for the website of cheating is not included for a few months, heavy is never included, not to mention ranking. BMW. De is the official website of BMW, once hired a company for its optimization, took the means of cheating, eventually by Google refused.

5, SEO should be handed over to the people with trade experience to do

Trade sites optimized by outside industry are prone to violating regulations or triggering conflicts in certain areas, in addition, industry staff know what keywords should be highlighted, and then trade, improve the conversion rate, such as search "digital camera" than the search "camera" trade conversion rate is high, and search "Sony digital Camera" conversion rate will be higher , in the process of optimization, industry personnel will be more inclined to these words optimization.

As a new direction, SEO flexibility in the use of international trade should not be underestimated, the Internet to make communication between the world become possible, and SEO so that each other can always know each other's number. In the next ten years, search engines will continue to increase the number of searches, will have more foreign trade enterprises rely on search engines to survive, to a certain extent, it will become an independent economy, far-reaching impact on the 9374.html "> World Economic Development."

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