Foreigners look at China: Local mobile apps are remarkable

According to foreign media reports, Dan Grover is an American working in Guangzhou, Yincuoyangcha became a micro-letter product manager. China's shock to him is enormous, but because of his work, he has a deep experience of China's mobile applications. In his view, China's mobile application has a strong local flavor, but in some respects is superior to the foreign mobile application design. 1. Text entry of course for Dan Grover This American, the most direct and fastest local mobile application experience is the input method. For him there are countless ways to enter Chinese text: from Pinyin to handwriting, all kinds of keyboard forms are ubiquitous, and some even simulate the digital keypad of old phones. But he found that websites and apps did not insist on Chinese, and they would happily accept Latin characters as search terms and parse them into Chinese language. They can even correct typos and associate homophonic characters. Once you get used to it, you'll find it annoying how iOS OS and most other applications don't support this feature. 2. Voice information, voice search, voice agent, voice everything if you feel the input is too cumbersome, chat applications (especially micro-mail) voice messages can help. These voice applications save typing trouble, and China's older generation has few computer-savvy, much less Chinese, input methods. But for Dan, it's inconvenient to send and receive voice messages because he has to stop listening to music. Voice response is also awkward, especially in public places. But the Chinese obviously have different feelings because it's easy to see a lot of Chinese sending voice messages in public places. The typical posture is to lift the telephone microphone, the thumb downward press the recording button. Voice search is also widely supported by mobile applications. In a recent interview, Baidu pointed out that 10% of their search traffic comes from voice input. 3. Two d code omnipresent Dan says that if you ask people in the US what the two-dimensional code is, almost nobody knows. In the United States two-dimensional code has never really come into people's eyes. But in China, people don't feel unfamiliar with the two-dimensional code. Two-dimensional code printed in advertising, brochures, restaurant menus, business cards, coupons and even train seats and toilet door stalls. Most applications have their own two-dimensional code readers built into them. Sometimes, a two-dimensional code can only represent an application, so a row of two-dimensional code is often present to represent micro-letters, microblogs, and other applications. The two-dimensional code scanner that Dan often uses is a scanning sweep (sǎoyīsǎo) in micro-letters. He likes the name very much. The code is used for all applications. Marketing sites, social networking sites, appointments, contacts, payments, logins to websites, etc. 4. The message hints that little red dot everywhere Dan believes that if you want to use an element to illustrate China's mobile application UI, the best description is the Little red dot used to prompt the message. Not only is the iOS native UI control, almost all applications use it to prompt for messages. If you close the application for a while, you'll find a lot of little red dots on the screen. Dan summed up in China Little Red dot canCan indicate that: A. The new content has appeared, within that UI element. This indicates that the new project does not require user action, or that the exact number does not matter. This is mostly used for social media news, as well as movies, music or e-commerce applications B. A new feature is available. When you click on the UI with a red dot, there's a red new one next to it. C. The user has closed part of the notification application. For example, you can mute a micro-mail message.