Foreigners spit on Cross-border electricity sales promotion too complicated to read

Absrtact: Organized by the organizing committee of Huo Online, 2014 Guangdong (International) Electronic Commerce Conference of Guangdong Province Business Hall and southern Press media group closed yesterday. During the two-day meeting, the electric business bosses have made suggestions for the development of Guangdong's electric business. In a fairly closed

sponsored by the organizing committee of "Huo Online", the 2014 Guangdong (International) Electronic Commerce Conference, hosted by Guangdong Provincial Business office and Southern Press media group, closed yesterday. During the two-day meeting, the "big boys" of the electric business have made suggestions for the development of the Guangdong Electric business. Henoia, chief operating officer of the Dunhuang network, points out that to do a good job in cross-border electricity business, we must first understand the needs of foreign buyers. "China's online shopping promotion is too much too complex, foreigners do not necessarily understand, foreign consumers often only need a simple experience." ”

The conference with "integration, innovation, the Future" as the theme, relying on the electric business industry event platform, around the integration of E-commerce, innovation, traditional transformation, cross-border electricity, mobile electricity, large data and other topics launched the agenda.

Domestic electric business competition is fierce, many people will look to the field of Cross-border electrical business. How to earn the domestic "sea Amoy" money? Henoia, chief operating officer of the Dunhuang Network, pointed out that if you want to do a good job in cross-border electricity business, it is very important to understand the needs of overseas customers.

Henoia that foreign customers and domestic customers have the same basic needs, at the same time, foreigners and China's online buyers have different needs. Henoia For example, the home of the cat has 106 products, but the Amazon home page only 60 products, other U.S. sites are very simple, "they start not to see too many products, they need a simple experience." ”

"In addition, China's promotional activities are many levels, very complex." The United States is simple, buy one and get one off. Henoia said that because there are so many kinds of promotions in China, so many of them can't read and need help from assistants and friends. "The Chinese are too smart, but in the United States, such pages are so complicated that Americans like simple, easy to use promotions." ”