Former Dangdang senior executive Zhao Yicheng as vice president of the music video TV business

"Sadie Network News" October 30, music video TV announced today, before when the market leader, where the customer Prudential Product Marketing Department of the official Zhao Yicheng to join the music video TV, responsible for the market research and analysis of the music market, marketing and mall operations, as the music as TV vice president, directly to the group Chairman Jia Yue Pavilion report. It is understood that Zhao Yicheng graduated from the University of South Australia, business management professional, has been the head of the marketing department, where customers sincere product marketing leaders, has a decade of Internet E-commerce Marketing practice experience. As a customer-prudential product of the early pioneering team of 13 people, Zhao Yicheng in the Internet precision Marketing to help every customer sincere product rapid growth, the establishment of early E-commerce media promotion of the ROI Model, management and complete construction of every customer-prudential website Alliance, search engine, BD activities, as well as online under the overall advertising marketing system. Zhao Yicheng in charge of the whole market in Dangdang, successfully built Dangdang clothing only product will brand, help Dangdang complete integrated shopping center brand positioning transformation. Years of experience in the electric business, so that Zhao Yicheng on the industry market analysis, network overall marketing, brand-building has a wealth of experience, the company's marketing system to build a unique insight. In addition, Zhao Yicheng familiar with the brand, he through the market feedback and data analysis, timely marketing strategies, marketing plans to optimize the adjustment in order to maintain the enterprise and brand market favorable position. July 3, 10,000 super TV X60 in 49 minutes sold out, July 19, 10,000 Super TV S40 in 82 minutes sold out, October 22, Super TV S50 open purchase, 9 minutes 19 seconds sold 31,000 units. With the Super TV selling, as the only purchase channel for Super TV, the Lok-View mall, shouldering more and more responsibility and mission. Although a few times to complete the instantaneous sale, but in the sale of the downtime, oversold and other issues affecting the music video TV brand image and smart TV strategy. Zhao Yicheng to join, will further enhance the Super TV sales channel construction, improve the Music view mall operating mode. Le View TV official said that since 2013, the Lok-View mall from scratch, and gradually completed a vertical electrical appliances network Platform prototype. However, with the rapid growth of super TV sales, as well as consumer demand for super TV accessories more and more vigorous, le-view mall is gradually to a more perfect platform for electric business development. Believe that the Zhao Yicheng to join, can let the video TV's electric business platform positioning clearer, more perfect function, marketing model is also more mature, le-view mall will be for the music of the development of electronic business lay a solid foundation.