Former Hon Hai General ventures to make headphones: invest in millet Temasek

She Quanhong is Taiwan's electronics industry veteran, was a veteran display factory Meg (MAG), one of the founders, after joining the Hon Hai, focused on new product investment and development, for Amazon E-books, Lenovo flat, such as large single main trader. It is understood that She Quanhong after the end of 2012, the establishment of a joint venture, because the concept of entrepreneurship and old friends Millet cell phone founder Lei hit, then won the Millet technology investment, other gold owners and Singapore investment company Temasek. Add a joint venture business model, emphasizing not to do system products, only to do the development of innovative accessories, the development of the 1th listed " Piston Headset ", with the millet mobile phone sales, coupled with the strategic pricing, only sell RMB 99 yuan, one in the mainland network launched a title, 2 months to sell more than 250,000 groups, estimated at the end of the year sales are expected to break through 1 million groups. In addition to headphones, the following plans to launch the intelligent Action power supply, emphasis will be on measuring the current of the socket, automatically adjust the charging time of the security design. In addition, plus a joint venture business model is also different from the traditional electronics industry, with the concept of entrepreneurial network. In the past, the electronics industry to find suppliers, only responsible for the contract orders, but added a combination of emphasis to create a new supply chain model, is willing to work with partners "joint creation, innovation", and emphasize the sharing of profits. As Taiwan, the mainland for science and technology product development, production of the city, many teams or 0 components factory has a strong design process or technical strength, but may lack the scale of production, funds, or products do not have platform sales, but, plus a joint initiative to provide a platform for cooperation, actively invite willing to cooperate with the industry to negotiate, Cooperation mode, including brand cooperation, intellectual property (IP) authorization, capital investment and other means are feasible, so the past can only do Foundry 0 component factory, can also go to the front-end brand sales. It is understood that at present, plus a joint-creation team of about 20 people, next year will be expanded to 40--50 people, because Taiwan's electronics industry has a deep technical background, but also hope to find opportunities for multi-party cooperation, so plus a joint venture also planning to set up an office, hoping to work with Taiwan's excellent team or supply chain manufacturers to interact.