Former Nintendo executives turned into "black" mercilessly attacking former club

In the game host market, Sony and Microsoft struggle fiercely, the Nintendo company appears to be somewhat maverick. Nintendo insists on taking its own path, and has indeed unveiled some stunning products, but unfortunately the "stick to self" philosophy has become a stumbling block for Nintendo to move on. Dan Adelman (Dan Adelman) worked for Nintendo for 9 years, leaving last August, but in a recent interview with Foreign media, the former Nintendo executive turned into a "black", relentlessly attacking the former club.

"Nintendo is not only a Japanese company, but also a company based in Kyoto. What does that mean? The difference between Kyoto and Japanese companies is much like that of Japanese companies in American companies. They are very traditional and very concerned about corporate class and group decision-making. Unfortunately, in this corporate culture, everyone is a consultant, but not a decision-maker-but almost everyone has a veto. Adelman said.

"Even Mr Tien hates to make a decision because he fears it will alienate some managers," he said. So to do anything, Nintendo needs to lay out a lot of basic work: communicating with different groups, persuading shareholders and seeking support. The situation is worse for Nintendo: because we have to go through this process in a Nintendo North America or Europe, report it to Headquarters, and then go back to headquarters. This is not necessarily a bad thing, but very inefficient and time-consuming. And in the process, once anyone who has the right to say no, the original plan dies. So in general, bold ideas are not going to pass-unless they come from the top of the company. ”

At the same time, Adelman believes that Nintendo executives have not been up to pace with the modern gaming industry. "In the NES and Super NES period, Nintendo was armed to the teeth ... But now, the company does not understand what is called online games, account systems, friends List, and the rise of PC games. "he said. "Many good ideas are stillborn, only because some of those in power don't understand it," he said. ”

Adelman said that in such an atmosphere over time, people are unwilling to contribute to the company fresh ideas. But the bigger problem is that Nintendo does not support employees who are willing to take risks. "We have no reason to propose and try new ideas, that's what it is." Nintendo feels that risk-taking is not a virtue, that it should not be rewarded, but that they appreciate the long-term loyalty of the company's employees. So the best thing to do is: do not seek meritorious but have no, everything step by step is good. ”

In addition, Nintendo's indifference to Third-party companies also makes Adelman uncomfortable. "Other publishers don't think they can compete with Nintendo's own products, so they simply don't create high level games for the Nintendo platform," he said. For years, the "Lehman Saga" may have been an exception, but most of the time, publishers have been very limited in their commitment to making their own games less profitable on the Nintendo platform. I think the idea is reasonable. "he said. "I have a company that has all the tricks to develop great games for the Nintendo platform, but finds that players don't buy it." The reason is that the quality of mediocre third-party games has already broken the hearts of players. It's a vicious circle. ”

In Adelman's view, Nintendo must be more active in partnering with Third-party gaming companies and convince players that Nintendo's third-party games are fine. "To break this cycle, I think Nintendo should encourage third-party companies to take the risk of developing innovative content gaming products for their platforms." At the same time, Nintendo has to strengthen its communication with players to convince them that some third-party games are comparable to those of Nintendo's own-research game. ”

But in this respect, Nintendo has lagged behind Microsoft and Sony. "Two companies have spent a lot of money on platform-exclusive gaming, so many third-party companies have gone to these two camps." Adelman said. He believes Nintendo should provide financial and technical help to third-party companies to join the battle for a premium platform monopoly.