Former president of the search room operation three years in Beijing deep community O2O

"Shire and I have been friends for more than 20 years, we have done a lot of projects together, and the Community 001 project is also sponsored by us in conjunction with a Malaysian," he said. I did the Community 001 in Beijing for three years, the Angel took nearly 30 million, a round took more than 100 million, but no one knows the community 001 I do. My style has always been low-key work, and the Barbarians in this year's a VC meeting accidentally burst the community 001. Later, I think, Community 001 in Beijing has already covered 90% of the community, daily single volume is nearly 20,000 single, customer unit price over 300 yuan. The next step is to push 20 cities across the country at the end of the year. So I agreed to interview 36 Krypton. ”

Shaoyuan, former CEO of SouFun Operations, has served as the chief executive of several well-known internet companies. It's a middle-aged internet veteran who, although it's hard to find a lot of information about him in search engines, his late bloomer may start with "Community 001".

Do you know? Although the Community 001 has now taken nearly 200 million yuan of financing, but this money is basically not how to spend. Even if you hear "one hour delivery", you will think that 001 of the community is a logistics heavy asset company. But it is actually a completely light asset. It only solves the logistics of the last kilometer problem, warehousing, trunk logistics is actually by the Community 001 of partners to solve. Because Shaoyuan only choose to have the logistics ability of the traditional large brand business super cooperation. And the reason why these brands are willing to put down their posture, it is the traditional retail industry in recent years, faced with rapid cost expansion, homogenization of the market, can not adapt to the consumption of liquid, such as the three major problems, including Wal-Mart, Carrefour and several retailers, the pain has been very obvious. On this road, Shaoyuan called himself a "fireman" and helped many of the traditional big retailers in trouble.

Marketing level, although the Community 001 has now covered Beijing nearly 4,000 communities, more than 400,000 users, daily single volume can reach 20,000, but Shaoyuan said the company's marketing costs accounted for less than 1% of sales revenue. And take 100 million angel of the ding-dong community in Beijing, Shanghai Subway every month to spend a good millions of dozen ads, the community 001 of the marketing is no sound. That is thanks to the connections and resources that Shaoyuan had accumulated over the years in the real estate sector. You may be able to feel at home directly to the Community 001 accurate service, but you will not see the Community 001 on the subway in the overwhelming "needle in the haystack" type of advertising bombing.

The community 001 to online shopping as a starting point, but he managed to avoid the traditional Internet dealers are facing three major bottlenecks: a heavy supply chain, channel flow exhaustion, platform garbage.

"The essence of O2O is to fall to the ground," Shaoyuan said. "Community 001 Although in Beijing, there are more than 20" virtual stores "(by area coverage, no physical stores), seemingly floating in the air, but the site/micro-credit and other mobile end of the commodity SKU is the real synchronization of the ultra near the residents, synchronized content even including shopping mall morning promotional items. On the user side, the Community 001 locked in the family to master the economic power of the 35-year-old green middle-aged (not the younger generation of netizens). For them, can not worry about the mall's parking, queuing, lifting and so on, can be at home one hour to buy family necessities. Even in the middle of the night suddenly no water, women do not have sanitary napkins, can enjoy the same day prices, services.

Of course, shopping is only the first pain point, Shaoyuan in the real estate market for many years, before just cut into the first ring of real estate transactions, and through the Community 001, he wants to build the entire real estate service market. Shopping is probably the first pain point of the owner after the entry, after decoration, children's education, parents ' health, car transfer are the typical needs of 001 users in the community. Each third party service Area 001 will not do its own, will carefully select partners to "pool."

Finally revealed a gossip. According to Shaoyuan said, he now more than 1000 people's team now spend the basic or angel phase of the money, a round of more than 100 million basic not how to move. The reason to do a round is because he has to let the docking resources of the partners accounted for the shares, most of them are listed in the domestic and foreign companies. So the community 001 of a-round access to the basic strategic investors, there is no pure financial VC.

Community 001 years ago has been deep in the Beijing market, the beginning of this year began in the broad-depth + Hangzhou, Shenyang and other 5 cities to expand, July will start the country's other 14 cities, the end of the target is to cover 20 cities nationwide.