Forrester predicts the top ten trends in the 2013 mobile industry

As for the U.S. Authority http://www.aliyun.com/zixun/aggregation/29818.html ">fortester's forecast of the trend of the 2013 mobile industry, you can summarize it in one sentence: moving changes everything." (All right, nonsense!) ）

Today, mobile phones have been able to replace items such as cameras, cash, maps, remote controls, joystick consoles, boarding passes, bills, cash registers, calculators, Notepad, and so on, and have spread all over the world. 16 billion of mobile phones have been lost in the world in 2012. By the end of 2013, 14 billion handsets will be used worldwide.

So the question now is not what the smartphone can do for us, but what else it can't. For the relevant institutions, the urgent need to do is to know how to meet the opportunities brought about by this change.

Just a few weeks ago, Forrester had just shared the big emerging technology outlook. Soon after, the company also published a forecast for the future of the mobile industry in the report of analyst Thomas Husson.

The following are the top ten mobile industry trends implied in the report:

Mobility is the primary strategy.

1, the marketing staff realized that to enter the mobile industry will be in the marketing way to make a huge change.

This is one of the reasons Google has chosen to start integrating mobile services from its search advertising business AdWords, and is one of the biggest changes in AdWords in nearly five years.

2, tablet computer will be the biggest short-term subversion.

Advertisers like to advertise on iphones and Android smartphones, but ads on IPad tablets are the most expensive to put in.

3, mobile platform will catalyze the next generation of the link-type experience.

We'll see the birth of some emerging technologies, such as a slimming tracker, that doesn't require you to tell any information about what you're doing, or a smartphone app that allows you to make a remote-controlled home in Tokyo.

4, the use of large data and complex analysis of intelligent applications to help us complete the task.

Imagine Apple's Siri, which is more than just a cute "widget," and in fact it can be a valuable personal assistant.

5. The mobile industry will play a leading role in attracting emerging market consumers.

75% of the world's new handsets are being sold to Asian and African markets. This is likely to change something.

Investment in the mobile sector is bound to rise.

1, the mobile industry needs more formal organization, process and management methods.

While BYOD (Bring Your Own Device, which carries your own portable device Office) model is popular, it people are already tired of providing technical support for devices they can't control.

2. Top marketing gurus will reclaim ownership of the mobile business from their agents and suppliers.

The core of things is not outsourced, and mobile business is becoming such a core. So it's time for you to learn some of the mobile business expertise, at least you should come up with some unique experience.

3, the role of mobile marketing manager will be born.

If Google needs a marketing manager for a mobile market, why can't that person be you?

4. It is an important task to excavate the members of the mixed strategy team for joining the mobile industry.

To succeed in the mobile industry, you need to integrate business, marketing, design, and technology more than other areas of experience into your team.

5. Spending on mobile services will increase.

In the past, the cost of marketing in the mobile field was relatively low, but as mobility became the core business, the cost of spending changed. Technology and human costs will rise.

(Responsible editor: The good of the Legacy)