Fortune Automattic, a blogger platform operator, triggers a chase in the investment circle

Last month fortune, the operator of the Automattic blog platform (more familiar with the term "WordPress parent"), is seeking a new round of financing for more than 100 million dollars, triggering a chase in the investment circle. Today, Automattic CEO Matt Mullenweg officially announced that the company has completed 160 million dollars of funding from Insight Venture, a new investor/agency including Chris Sacca and endurance. Earlier last May, Automattic also financed 50 million dollars through a two-tier market. The company, which has been founded for 9 years, is valued at $1.16 billion and officially enters the 1 billion dollar club.

Back a year ago, Mullenweg had publicly stated that Automattic was in good working condition with cash flow and limited capital, so it would not consider financing. But he didn't realize the value of capital until Mullenweg took over as CEO last month. He said that the new round of financing will be mainly in mobile products, electronic business tools, and new build.

In fact, the rapid expansion of rivals has also allowed Automattic to start a new round of financing in less than a year. From last November to the end of last month, there have been 5 companies listed in the Self-Service site, or a new round of large financing, including weebly announced on April 26, Tencent and other 35 million U.S. dollars to finance, Squarespace April 16 completed the B round of 40 million U.S. dollar financing, Medium $25 million trillion in financing at the end of January this year, Shopify 100 million dollars last December, WiX the market last November.

The gradual decline of the threshold for the establishment of a new round of O2O change is good news, traditional enterprises can get simple and fast, Low-cost network information display platform. After the product pattern design, marketing promotion and other follow-up issues played a role in infrastructure.