Forum Charm is the foundation of marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

To make marketing a role, nature can not be separated from the Forum platform. The network gathers many has the common hobby, the common demand Netizen's forum is the Forum Marketing Foundation. To Tianya forum for example, as of June 30, 2007, Tianya registered users nearly 20 million, at the same time more than 300,000 people online, the number of posts per day reached 30,000, of which more than 80% for the network original, the number of replies per day up to L50 million. What is the charm of the forum, so many netizens so "linger"? The following, respectively, from the emotional, social public opinion, technical perspective to analyze.

(1) Affective factors. Implicit and diamond has always been praised by the people of the quality, in the work and life pressure is increasing today, people are more to suppress their own feelings and desires, care to deal with the big things in life, the Forum "stealth" (hide the real identity) of the way of speaking undoubtedly provides a most "safe" emotional vent place.

(2) Social public opinion factor. With the development of social economy and the infiltration of Western culture, people's ideas are liberated, they are no longer satisfied simply from the traditional media, such as television, radio, newspapers passively accept information, more and more eager to join the discussion as a participant, but the traditional media high threshold of access to the majority of people shut out. In contrast, the forum near the "0 threshold" of access, so that "grassroots" culture in the forum "fertile soil" in the soaring.

(3) Technical factors. With the continuous development of network technology and the advent of the Web 2.0 era, interaction has become the mainstream of forum culture, the ideological trend of all sides converge into a strong public opinion, beginning to affect all aspects of people's lives, and even shake the mainstream media status.

On the Internet, as long as a gentle click of the mouse, you can be interested in in-depth understanding of things, or even immediately buy online. At the same time, the Internet is also a new communication channels, people and communication has become more unimpeded, the user before and after the feelings and behavior can easily form a reputation and share with others, and the views of netizens have become other netizens to implement the purchase behavior of the important reference.

By the way add a My Web site: www.163xin.cn, I hope you have a lot of attention oh,