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Any marketing must first from the user behavior analysis, for the vast majority of netizens, visit the forum to see the post has become an important part of the Internet browsing, and because most of the posts are made by netizens original contribution, so its reference value is much higher than commercial advertising, in this eye economic era, The Netizen's thought inertia decided the forum hype Post in the network marketing importance. I also have done a few forums (www.linuxboss.cn), casually wrote a few of their own views, we give advice!
The attraction of the post title (influence degree 40%)
The internet is a typical mass of information media, Internet users in the information of the sea in the information novelty of the threshold greatly improved, only enough to attract the attention of the title can be in exchange for the high click rate of netizens. Example: for XX Tourism Bureau to do the travel Network marketing post hype process, the title from the "most detailed history of XX travel strategy" changed to "the history of the most cattle travel Raiders", the click Rate from more than 200 per day to 4,000 more per day, this is empirical.
Second, the content of the text and graphic rich and match the title (Impact degree 30%)
A post without the support of this edition of the editor, want to be the possibility of hot speculation is almost zero, and the network editor may only support the text title, otherwise the post will be dubbed "title Party" notoriety, so in the post compilation will be the text of the matching degree fully taken into account.
Third, the artificial reply will maintain the high top and the high heat (influence degree 20%)
With the first two steps as a foundation, the possibility of hot post speculation is very high. But in the natural state, the post is often a high click low reply, so that the post is very easy to the bottom, help people help, we should be prepared before posting a lot of vests to do ammunition, artificially keep the post high rate.
Do the above three points (other factors accounted for 10%), and try to reduce the commercial trend of posts, post marketing of high input-output ratio will be greatly added to your effect.