"Foshan E-commerce Department of the middle and lower level"

"It companies like institutions, more than 5:30 overtime are embarrassed." "Foshan Youboy Computer Technology Co., Ltd. Wang Yong in Foshan company rarely overtime, but if he youboy in Guangzhou headquarters, overtime to 10 o'clock 11 o'clock is also normal."

In Wang Yong's view, is "Foshan has not done up the electric business atmosphere", leading to the company Foshan branch of the "normal" routine. And in Foshan Electronics Industry Association President Liang Zhiyu View, Foshan E-commerce level in the country only in the middle of the lower level, the development of Shancheng is not comparable to the South China Sea, Shunde and other areas.

Electric dealers have complained that the government has not given enough support, the atmosphere is not enough. In fact, Foshan, as a manufacturing city, has unparalleled innate advantages. In Guangdong Province, under the policy of strong E-commerce, in Guangzhou, Shenzhen, Dongguan and other cities in the rapid development of the stimulation and competition, Foshan electric business?

Voice

Foshan Electric dealers in the country belong to the lower level, the government after the awareness, is a very important reason. 2013 has 10 million e-commerce special funds, many small and medium-sized enterprises are very concerned about how the money spent. As a bridge between government and Enterprise, the Electric Merchants Association hopes to undertake this task and truly support the electric quotient group.

Foshan Electronic Commerce Association President Liang Zhiyu

Government support is often icing on the cake rather than timely help. In fact, in the enterprise's most difficult stage of primitive accumulation, the Foshan government because of the lack of incubation mechanism, there is no special electric business industrial park, it is difficult to help the enterprise. Electric Dealer A network cable, a computer, a telephone can be office, nature is where the policy more preferential go where. ”

Youboy, general manager Wang Yong

Shancheng traditional knitting enterprises to open shop hastily this road does not go through. The core of "electric shock" is the product, the core of the product is the brand, the electric dealer is just a channel, the difference between making brand online and doing brand online is actually very small, the business model is the same, need to do the same as the preparation can not be less.

Jacob Textile founder Chen Jian

Cat and other electric business platform like shopping malls, if the mall unified activities, discount, will only attract more popularity, as well as more inventory circulation into capital reflux, the impact on the brand image is negligible. The use of Taobao promotions, drive Shop Click Traffic, can attract a large number of new customers.

Lycopodium, general manager of the West Wood costume

Youboy: Why Shancheng Electric Company headquarters moved to Guangzhou?

Wang Yong as youboy one of the oldest employees, has long been in Foshan to buy a house, settlement. Now, like many of the top executives, he must not have started a new mode of work between the two sides.

In recent years, led by the trend of electric dealers, the Pearl River Delta region has been a rapid development of electric business. At present, many cities in the Pearl River Delta have hatched a large enterprise with local characteristics, such as Shenzhen Tencent, Guangzhou NetEase, Dongguan rain forest wind. Even the relatively underdeveloped areas, including the East and west wings of Guangdong Province, and the northern part of the city, also have their own "map" of the electric quotient.

"Foshan has not formed a map of the electricity business. Wang Yong said that Guangzhou's appeal to the electric dealer is much greater than that of Foshan, which is one of the reasons why he has to travel between the two places now.

Youboy is a professional business-to-business search platform born in Shancheng and Shancheng. After 4 years of loss, Youboy finally in the Shancheng firm footing, and in the realization of profit 1 years later, the company's headquarters moved to Guangzhou.

Youboy in 2006 when the site of the selection of Foshan Shancheng, is based on its strong manufacturing strength on the consideration.

"For the electrical business, a computer, a network cable, a telephone can be started, the choice of Foshan is based on cost and market considerations." Wang Yong introduced, as a service in small micro-enterprises professional business-to-business business search platform, close to small and medium-sized enterprises, to "grounding gas", really understand customer needs. In the corporate corridor, "more than Baidu understand E-commerce, more than Alibaba understand search" slogan hanging in a conspicuous place.

We were rushed to Guangzhou by the government. Wang Yong put his finger on the tip of his brow and quickly diverged. In fact, it is not so much to be "driven" by Foshan, but rather by Guangzhou's preferential policy "suck" the past.

600 new computers 3 years free use, two office buildings rent-free, the special "medical team" for the development of the enterprise pulse, as well as the government's green channel, irregular institutional counseling and corporate communication. Guangzhou Luo Gang Science City provides a full range of service and support for the Youboy. Youboy CEO Dyson has just won the "Guangzhou Luo Gang Technology characters" title of the message was made of red banners hung in the company door.

The Sycamore Tree has grown up, why not come to Phoenix?

"Come for an interview?" "The reporter asks the Torch park security personnel to inquire the specific address of youboy, security is the question." Youboy long-term recruit company management personnel, senior Internet engineers, business personnel, security for too many job seekers point to the crossing.

"The salary in Foshan is higher than other cities, but always short of staff, and up to the management, down to the salesman, we are lookout." Wang Yong said, Foshan owns property and other cost advantages, but the cost of talent is very high, and even if the price of money, it is difficult to attract "phoenix." "The flow of talent in Foshan is relatively stiff, and there is less talent flow between Guang-fo." ”

The National Torch Innovation Park is located in the second road of Jihua, only a more than 10-minute drive to the city center, but the popularity is not flourishing. Next to the bus station, the waiting crowd is mostly wearing helmets, uppers muddy workers. The reporter observed 20 minutes, the road roared over the car, more than half of the heavy trucks, raised a huge dust.

"The headquarters in Guangzhou is not the same atmosphere. "Wang Yong preference Guangzhou Luogang Science city surrounding perfect matching, as well as the park is not touched but the actual existence, vigorous and upward industry atmosphere."

"Overtime to 22 points, but also to add very happy, staff apartments are not far from the park, the park to eat leisure and entertainment are very convenient." "Describing the vibrant atmosphere in Guangzhou, Wang Yong self-deprecating:" In the Torch Innovation Park employees, like in the "public institutions" work, "others do not work overtime, no overtime atmosphere." ”

The war of "no talent"

Shancheng to the talent preferential policy of the voice is very strong. West Wood Apparel Co., Ltd. has its own brand, to achieve 100% of independent design and 100% network channel sales, while exploring new models, talent into a short board.

"Buy-hand mode" has been brewing in the heart for a long time, but by the number of designers and the level of restrictions, is now ready to start. Lycopodium, general manager of the West, "buy the Hand mode" that is, the "responsibility Contract system", the company for designers and their assistants composed of the team to provide start-up funds, design a good style, the company provides production channels and network shop channels, designers in accordance with sales and other standards to obtain returns. "So that everyone is working for themselves in order to really improve the vitality of the store." ”

"In my exposure to the" electric shock "enterprises, 10 have 11 say lack of talent, lack of talent to make money. "Foshan Electric Merchants Association Liang Zhiyu President explained that the level of personnel training, if the government can give guidance to decision-making, such as for electric businessmen to the door concessions, or to the electric industry for talent training, for the electric business industry," small force can push the cart. "

Foshan "Electric Shangyuan" electric dealers expect the government to "move Up"

"The government has lagged behind the development of the electric business for 5-10 years, and the backwardness of the concept inevitably leads to the backwardness of the policy." "Wang Yong said that in the toughest years of business, their thirst for talent, financing and venues can only be fought by themselves."

Electricity business has circulated a word: "No 20 million do not do platform." "Although the figures don't stand up to scrutiny, they also reflect the enormity of the investment and process needed to build a platform for electricity," he said. In fact, Youboy was founded in 2006, after a long period of four years of operation, only to turn the profit.

The worst time was 2009, when wages were not paid for half a year. Wang Yong recalls that when he moved from the East building to the National Torch Innovation Industrial Park in early 2010, Youboy had only 10 employees left.

After the government finally gave the venue preferential policy, moved to the site, Youboy in a short period of 3 months to reverse the loss situation. When the Torch innovation Industry Park New Investment, the government for such Internet companies to provide preferential policies. The renovated office building is free, two years later 1.5 times times the rent and renovation costs.

"The money freed up has become a life-saving pill for the company's development. May 2010-August was the most memorable three months of Wang Yong. In 2011, Youboy achieved a 6 times-fold increase in performance, 3 times times this year. The company's development goal for the next year is to maintain 3 times times the growth. "It's just a conservative estimate. ”

This year is called Foshan's electric Shangyuan. Wang Yong cited an example, the poor boy want to drive BMW, certainly more than the second generation of rich more difficult. And how to open the Foshan electric business "BMW"? Liu Yue's visit to the company brought them confidence in development. "This shows that the government has started to pay attention to the 36 townships in Foshan, also began to act, to do" electronic business "of the professional town. ”

Youboy and Le Flow has signed a cooperation agreement for the paint industry. Next, Youboy's goal is to cover the whole of Foshan, the 2006 they have been aiming at the Foshan manufacturing market.

And Youboy has not joined the Foshan Electronic Commerce Association, Wang Yong believes the association has not been able to launch a good resource. "Businessmen who benefit, such as joining will have a practical role to do." ”

Jacob Textile: A round electric business dream

"No electronic commerce, will have no business", Shancheng a large number of traditional enterprises eager to seek new development through the electric business channel. But the traditional companies, who are trying to coax themselves into the ranks of the electric dealers, think it's too easy.

"As far as I know, the Shancheng traditional enterprise open shop of no one successful." Chen Jian believes that Zhang Cha many textile enterprises, and even Shancheng many traditional enterprises, the road to the electric business is inevitable bumpy. Himself, he embarked on a different electric trade route.

It's no harm to narrow the road with intensive cultivation

Last year, Chen Jian attended the 25 anniversary party of his college classmates and prepared a personalized printed costume for everyone. Ordinary T-shirts, the chest printed with graduation school logo and graduation photos, behind the printing of everyone in the university when the head from behind, 25 years ago in front of the Iraqis, a look back, brow has changed.

These unique clothing, all from Chen Jian investment unique rice mesh customization.

As early as 2003, Chen Jian began to brew "electric shock", the idea was not really implemented until 2009. He participated in the investment set up four-dimensional space Network Limited, mainly engaged in professional custom-made clothing web site unique rice network. In his words, the unique rice net is "to do unique clothes."

"A piece of clothing on the site can be set up, this is a very fun project." "Chen Jian has invested 20 million yuan in this project for 3 years and has not yet received a return on business," he said.

But Chen is still confident. "China doesn't have a successful precedent, but there are similar successes in Europe and the US. A similar web site in the United States took 9 years to make a profit. The project was initially prepared for long-term investment. ”

And Poly-Mei excellent products such as vertical electric dealer, unique rice is within a very narrow range of breakthroughs. "Focus on one field, do fine, do deep, to ensure success." "Chen Jian, the key to success is," We do not do Taobao low-end products, but aim to have personalized demand for high-end markets. ”

On behalf of the factory no core products can not be divided into the electricity business this piece of soup

Although the four-dimensional network company and Kevlar textile are two independent companies, but the two still have cooperation. Most of the embryo clothing of the rice mesh is made of Kevlar. But at present, the special rice to the solid factory promotion effect is negligible.

"The production of 10,000 to 20,000 per day, the unique rice is now only inventory of the LUN 3, 4 days of production." "Chen Jian, founded in 1998, the LUN textile mainly for some brands to do foundry, in recent years, the development of a very stable." Although the entire clothing industry this year suffered from the winter, but the volume of Jacob's order is not reduced.

Chen Jian has never considered the textile "electric shock". In his view, the electric dealer is only a channel, for the traditional enterprise, "electric shock" with the line to open brand Company no difference. And many of the traditional companies are eager to be among the ranks of the electric business, but think too simple.

"In the days when the cat opened a brand flagship store, this road is not going to go through." Chen Jian believes that the core of open shop is product. However, many textile enterprises in Zhang Cha have no own brand, and can only do a class of products. "The establishment of a brand is not only to do the tops, and not just do the next outfit, the surrounding shoes, bags and other products need to have, and many enterprises do not have these production lines." ”

More importantly, online brands and offline brands, in addition to sales channels, the rest of the consideration and preparation are not less. "For the foundry, where is the research team?" The core is not, how to talk about success? ”

The Liang Zhiyu president's idea coincides with Chen Jian. He believes that the electricity business is a business, to the knitting industry as an example, in addition to the product itself, the style, quality, "electric shock" more test enterprises on the supply chain management capacity, inventory minimization and other practical problems. And Zen Enterprises are faced with all the problems, these problems are interlocking, "buckle" Live Zen Enterprises "electric shock" pace.

West: Online branding spreads to Entities

In the office of the West Wood Garments Co., Ltd., the new clothes are lined up with racks, the designers are busy to deal with pictures, drive the Web page, even the administration of the little girl high heels hit the ground faster all of this is for the upcoming Taobao "double 12" big promotion.

and Zen Enterprises from the line to the development of the line, the West Wood Garments Co., Ltd. was founded at the beginning of the pure online sales brand. and Zen Enterprises have solid factory, in the network sales channels to achieve a breakthrough is not the same, the West has its own design of the brand Amii, as well as Taobao, Cat, the only product will be 6 platform of online shop. But both are interdependent. All production in the West is outsourced to small and medium-sized garment manufacturers.

Transformation Road: O2O (Online to Offline) mode of exploration

The company is planning to extend its brand to the bottom of the line as real companies get electrocuted.

1506 Creative Industrial Park, next to the big cylinder waterfall, a renovation of the old factory building is being renovated, this will become the first physical store in West Wu. "Pure online sales can not meet the needs of the market, the development of offline entity stores are becoming a trend." "Xi Wu Garments Co., Ltd. General manager Lycopodium Introduction, consumers can go to the physical store to experience, pick the right merchandise and then to the online order, thereby eliminating the online shopping information asymmetry barrier."

Another function of the entity shop is to promote the promotion of the brand. "To the creative industry Park to visit a lot of tourists, they do not necessarily have the opportunity to come again, but visitors in our physical store experience can go back to do online shopping, so that the purpose of the brand promotion." "Lycopodium introduced.

The second experience shop in West Wood will be in the heart of the creative industry Park. The creative industry Park has made no secret of its interest in the West, and "50 percent of the price will be leased to the most popular locations in the west." ”

Liang Zhiyu that, offline brand online shop, is a cycle, "the electrical business can not be separated from the support of traditional enterprises, traditional enterprises also need to expand sales channels." "He believes that no matter how well online sales are done, they are inseparable from the production and supply chain support of traditional enterprises." He believes that the combination of online and offline will become an effective model to attract consumers.

Future road: The sunken Foshan electric business policy when can be hung up?

Last week, as one of the Huo online dealers, Xi Wu participated in a research meeting of the Provincial Economic and credit Bureau in Foshan. "Huo Online" in Guangdong Province, focusing on the promotion of E-commerce platform in Guangdong, online shopping malls and "Huo" shop, to promote our provincial enterprises and E-commerce platform docking, improve the Huo market share, to build e-commerce strong provincial brand.

"Guangzhou's five-year plan, five-year plan to invest 2.5 billion yuan in the development of the electricity business, while Shenzhen is 3.5 billion, Foshan this year is only 6 million, this 6 million also need to be allocated to each district." As a model enterprise in Guangdong Province, the west has not enjoyed much support from the government. "The West is joining the Foshan Cloud computing service platform, has not yet enjoyed the relevant preferential policies." ”

Many enterprises in the Pathfinder call for the guidance and support of the government.

In fact, the Government's support for the electricity business sector has begun. West Wood is the first batch of Foshan cloud computing platform to support enterprises, in attracting investment has preferential policies. Recently, "Lecong to promote E-commerce industry development policy" (consultation draft), set up more than 10 million yuan per year of e-commerce development of special funds, from the financial, human resources policies and other aspects of E-commerce to support. But the specific geometry of the concessions that Zen firms can get is still to be seen.

After all, "from scratch, it's a good start." "Liang Zhiyu said.

Author: Zhengwen Sun Jingfeng Photography: Li Chinhua