Founder comeback into practice Shih can copy Liu success?

The history of the PC industry has always been strikingly similar, and the company's founder, Dell and Lenovo's founder, Mr Liu, have chosen to revive the company, which is now happening to Acer, when companies are in trouble. Last night, Acer's founder, Shih, headed the Acer group again.

One interesting news is that the announcement came on the night that Shih had not stayed at Acer's headquarters in Taiwan, but had come to Beijing, which seemed to mean that the shih of reform had put hopes of revival on the mainland market.

Why Shih?

The company's chief executive, Wang, resigned in November 2013, when Acer's quarterly earnings showed a loss of NT $13.12 billion ($ 446 million trillion), and the company also started laying off 7%.

In this context, Shih again. In fact, Shih is not surprising, because the founder of the new mountain in charge of the company has been a lot of cases, such as the previous mention of Dell and Liu, then why is Shih?

1, there are no generals in Shu. For Hu Hongyu, the competent Lanci because the strategic intent and the board of Directors are not and was killed, and the board of Directors is consistent with the intent of the Wang did not bring the company out of the mire of losses, for Hu Hongyu, the selection of the chairman is not many candidates, the founder of the Melt is a good choice.

2, the founder of the new mountain is conducive to the promotion of decision-making efficiency, reduce the running-in period of the company's senior management team. For Hu Hongyu Such a continuous loss of listed companies, shareholders will not give the enterprise too much time to adapt and grope, quickly find a can lead the company to go out of the people than what is important, the founder's prestige decided he can prohibit, and there is no team running-in concerns.

3, Shih Mountain is advantageous to the integration of resources. Shih's position in Taiwan, a bit similar to Mr Liu's position in the mainland, has been honored as Taiwan's it godfather. Shih was also in charge of an empire, which included both a foundry business and a panel business, and Shih's influence in Taiwan was extraordinary, with Shih to mobilize resources to help Acer innovate.

Can shih replicate Liu's success?

The plight of Acer is the same as Lenovo's 2009 situation. At that time, Lenovo's main focus on the PC sector, its business has been a big loss, timely, founder Liu to head for the post of Chairman, now, the PC-oriented Acer, its business has also suffered huge losses, founder Shih to run the chairman.

Lenovo used 3 quarters to complete the loss, during which the Company's personnel organization structure adjustment and strategic adjustment, the strategic adjustment is later Lenovo cited as an example of the double boxing strategy. It should be noted, however, that the first quarter of Lenovo's losses came from strong support from the Chinese market, and that some 38 million of its $53.08 million trillion in profits came from investment disposal.

Can Acer replicate Lenovo's success? The author is difficult to analyze. The reasons are as follows:

1, one of the main reasons for Lenovo's losses is the impact of the global economic crisis, enterprises stopped procurement, market demand was suppressed. But after the crisis, the wave of purchases will be restored. But today, Acer's environment is a chronic PC slump, and its markets have been hit by mobile interconnect products, and the market has become smaller rather than pent-up.

2, one of the important reasons for Lenovo's recovery is that Lenovo has a strong rear-area support, which is Lenovo China. In this market, whether Chen or Chen Xudong, has been firmly occupied with absolute advantage, and to Lenovo Global recovery to provide energy. In particular, Lenovo's Chinese market was profitable even during the financial crisis. But Acer lacks a strong market support.

3, 2009 PC market pattern is undecided, at that time the mobile Internet has not yet arisen, the PC is still competing for the strategic Highland, through the channel competition, product innovation and other means to seek to overtake; But in 2013 the pattern of the market was already quite clear, with Lenovo occupying 5 of the world's 7 largest markets, And for the PC this relatively mature product, it is more and more difficult to make a comeback.

Acer's future direction guesses

The mountain, Shih said that both the commitment to participate in public services and activities due to responsibility, will continue to be completed, but the future will also actively adjust the allocation of time to fully promote the transformation of Acer. The author believes that Acer's so-called transformation will focus on three directions:

1, Product strategy adjustment, Acer will be the tablet and mobile phones, especially smartphones as an important direction. Mobile Internet products have become more and more of a chip on the PC, Lenovo has begun to transform through smartphones, Acer will not see this trend.

2, market Strategy adjustment, China mainland market will become Acer's most important. It is a signal that Shih not stay in Taiwan to give orders but come to Beijing on the day of announcing Shih's responsibility as chairman. Also need to explain, Lenovo by virtue of China's mobile phone shipments will be the world's third-largest expert machine manufacturers, China's market is how big can be imagined; for Hu Hongyu, the same Chinese brand, Acer's adjustment strategy to the mainland market is also understandable.

3, employing the strategy of adjustment, on the surface, Acer is an international company, but people familiar with Acer know that in this company, the leadership of the Taiwan department is often the most reusable, but also the most decision-making power and the right to speak. This is different from Lenovo, where nearly half of the association's executive committee, which has the highest authority, is a foreign face.