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Reid Hoffman is a co-founder of LinkedIn and a partner in VC Greylock. He has always been able to offer pertinent advice to entrepreneurs and the community, and recently published his new book, "The Startup of you." Reid Hoffman attended the recent disrupt SF 2012 Congress, in the background when TechCrunch asked him a question: for entrepreneurs, whether there are some should not they consider, but the people are always brought up by the problem?
A typical example is the business model, says Hoffman.
People always think about business models prematurely. As a result, when you were a seed company, the outside world asked, "What is your business model?" But in fact, seed companies are like stones, and if you think you've got some connections and a lot of confidence in talking about business models, then you're wrong because the world is changing.
Asked why LinkedIn had made such an ideal performance in the IPO, Hoffman said it was due to their low-key position.
I think our success lies in the fact that no one has ever regarded us as a "Terminator", and we have never been burdened with such heavy expectations. It is not possible to anticipate what will happen in the next second or to anticipate where we will go in the future, so it is less difficult for LinkedIn to go beyond the expectations of others.
Reid Hoffman is focused on areas such as consumer Internet, Enterprise 2.0, mobile phones, social games, online markets, mobile payments and social networking, and so on, and he prefers those with millions of of audiences and those that can bring network effects. His Board of directors include LinkedIn, Tagged, kiva.org, Winster, Globant, Sopkick, Zynga and West Coast Advisory.
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