Founder of the Swing: Internet users jokingly founder E-book selling is lonely

Chen Huang Xia Chen Beijing in September 2009, founder Lipho (Wefound) reader before the official release, founder of the group's senior vice president, Founder Fei Read Chairman Fang Zhenghua once like a baby, full of excitement to do the demo, six months later, Lipho according to the plan to achieve 10,000 shipments,　　Fang Zhonghua talk about E-books but a bit more calm, said the E-book industry has a "media bubble", and claimed that the industry's business model has not been thinking clearly. This is not the first time that China has poured cold water on the World E-book Technology conference in Shenzhen in mid-March, and he also issued similar pessimistic remarks. The industry generally forecasts that the mainland 2010 based on E-ink technology reading terminals will be more than 3 million units, "entirely based on E-ink technology, I think there is no such a large amount."　　According to the data provided by the Chinese side, the 2009 mainland E-ink reader shipments in about 200,000, and mainly limited to the gift market, the bill is not the final consumer. Perhaps, let Fang Chinese slightly feeling depressed beginning, come from founder in the industry embarrassment. From the inherent resources endowment, founder in the field of e-books should be a rare "both internal and external repair": Has the Apache "digital Publishing full flow solution"; Since the photo-typesetting era, with newspapers, publishers and other content providers of close cooperation; accumulated more than 10 years of experience in it manufacturing and channel management; from the early "digital Library"　　Business began, founder has infiltrated the electronic reading industry for nearly 10 years. But in many people's eyes, founder like "Up early, catch a late set", even in the field of E-book performance as a second-rate player, exemplified by the first Lipho products. The Kindle-like Lipho builds a relatively closed system that does not allow users to upload, and uses DRM (Digital rights protection technology) technology to not allow transactions between users, only the hardware supports XEB (Founder's own ebook format), txt two formats, common word, Excel, PPT, PDF is not supported. This self-built "wall deep courtyard" practice, by netizens jokingly called "Lipho sell is not e-books, selling is lonely." "Market test water in fact, Lipho closed from the E-book business model Insight, founder of the first clear, E-books should not sell hardware, but content plus services." Lipho has a 3G module built into TD that allows readers to download e-books from their stacks via wireless networks (in Founder's plan, Lipho will eventually download e-books from its own platform sweet potato online, and founder will also push News, stock information, Personal Edition up to 4800 of the price, including SIM card, 3-year flow fee and service charge (　　The top 10,000 users are free to download bestsellers for three years, and in these sense, Lipho is essentially learning the Kindle, and the terminal and platform are advancing at the same time. Obviously, Lipho does not seem to be fully well. Analysys Business Solutions (hereinafter referred to as: Easy to view) consultant Sun Zhigang from the pricing point of view, demonstrates the difference between the Lipho and the Kindle, "in the United States, the price of paper books,The average price is 30-40 dollars or even higher, consumers will calculate the cost of the Kindle by buying only 5-10 books, and in China, the average price of a paper book is about 30 yuan, and even if you don't charge for downloading e-books, you'll need to read 120 books to reclaim (hardware) costs. Furthermore, founder's platform is unlikely to provide all the e-books consumers need. ”