Founder: refused to be labeled "the"

Chen, 34 years old, became China's richest man. Ma 34 years old, Tencent listed. Ding Lei 30 years old, NetEase listed.

In the 2012, before the so-called "Doomsday" arrival, Poly-Mei Products launched a television advertisement, "Dream, is doomed to lonely travel, the road without doubt and ridicule," became the young people "for their endorsement" to counter others ' coldness mantra. May 2014, Poly-Mei excellent products in the NYSE main board listing, the founder and CEO Chen Au, the value soared to 8 billion yuan.

The situation of whenever is gradually dispelled, to Chen Au as the representative of the beginning of the summit, and the menacing of the people are not touch the mind, zhangtianqu a use of the internet thinking of selling rice noodles, Guo Lei face Meng occupied a friend Circle head, "overbearing president" better civilization year to give 100 million employees.

92 entrepreneurs Yinsan once said, I have a PC in kindergarten can play games, primary school when the "net", began to play online games, and then the hand tour. Our generation has not experienced the age of physical deprivation, we have more choices, we want to do something more "cool". Now Yinsan is the founder and CEO of an internet start-up company that sings together.

Born in the 90 's, this group of entrepreneurs, in addition to a relatively abundant material life, broaden their horizons. "Junior high School, through the internet I know the vast world, I know that I will do something different, not the parents expect doctors, lawyers, accountants." "When it comes to starting a business, a girl who has a career in this way tells the IT Times reporter that she has already buried her entrepreneurial impulses.

Refused to be labeled "the"

"In China's social environment, there will be an era to mark a class of people such a practice appears, that the whole social environment has a strong sense of discontent and utilitarian mentality, this is my essence of the phenomenon of judgment." "Dong-Zhi Information Technology Co., Ltd. CEO Yiu Xinyu declined the interview." In fact, he now rejects all media interviews because he doesn't want to be labeled as a "."

"I have several people in the Forbes list of the top 30 entrepreneurs under 30 years of age, but the title goes out and the truly capable elders and peers do not doubt your ability or ridicule, thank goodness." The entrepreneurial circle is different from the entertainment circle, is the market is the battlefield, ' high-profile exposure ' this skill can not produce positive value. ”

Cloud computing company Speed Network CEO Guo Xiufeng also in case of high profile will fall a big somersault reason refused to interview.

"The third is a pseudo proposition, how can a label represent a generation?" the biggest feature of the one is that everyone has a personality, "after learning that he was" the "Yinsan" this label represented, after the 92, the young CEO was a little unacceptable. In fact, in the "It Times" reporter interviewed many of the thousands of entrepreneurs, most of the "after" this label are expressed helplessness. "The meaning of this label in the current context of public opinion is, first, the brain residue, then there is subversion, innovation, madness, personality, and so on, I don't think it represents me, at least I'm not a cripple," said one of the other new-found entrepreneurs as they talked about "sticking to" their own "tag".

"Brain Residue" "The Broken Generation" This is the previous years in the public view of the image. However, with the passage of time, "do not know what will lose everything" is a lot of companies often on the tip of the tongue. As an active user group and the fresh force of consumption, the position of the more important. This group of young people, whose social status has been significantly improved.

Jiang Ark in the "Young China said" program said, now the media environment has to curry favor with the trend, but I think the group is calm, and some people have slowly realized this. "The only media producer," said Young China "program producer Shing said.

"Any generation has their own personality and characteristics, which is normal, in my opinion, the group is not a very good overall." "One venture capitalist believes that the media's labelling and pursuit of the subject is a pseudo proposition."

"Those old guys don't even know what I'm thinking."

"Those old guys don't know what I'm thinking," he said. "This is Yu Jiawen, the controversial founder of the story, in a recent media interview. In the recent broadcast of "Young China said", "next year to 100 million employees," "I do not earn money on your what matters", let Yu Jiawen become the focus of public opinion.

Ma Jiajia with the taste of the traditional concept of a fig leaf, Yu Jiawen use the tone of the Internet small bully announced next year to give employees 100 million pay. More and more people like them, to "create a generation" posture stand out.

Many entrepreneurs have similar experiences-dropping out, starting a business is not a choice to grow up, more is a dream from childhood. First grade four, Yinsan's dream is to become Bill Gates, grow up to study in the United States, learning is entrepreneurship, read half of the drop-out, "Drop-out is a choice, there is no particular reason." I studied entrepreneurship, and the education was not used for entrepreneurship. ”

Compared to the completion of a good education, out of college after the start of the whenever, after the beginning of the concept of entrepreneurship more direct, "see good timing, we must immediately do." "In the course of their growth, the attraction of the" garage startup "of Silicon Valley is much greater than the traditional story of the old generation from scratch.

Whether it's low-key or high-profile entrepreneurs, change and subversion is their driving force, they do not think that all public opinion will identify themselves. "I know a lot of entrepreneurs who are underpaid." Because I think a founder's salary means he doesn't trust his company's shares. The concept of forums, whenever, is not understandable, they will say how the work can not get wages, will say I was in the show. Yinsan has expressed the same view on several occasions.

"Only after 90 understand." "In the project, the wind cast Wang Qiang (alias) to pay special attention to some of the screen, animation founder of the age, if it is a, or pan-whenever (near 90 after 85), he will add points to this project," These projects, the, is not to do. ”

But the total self-confidence of the entrepreneur to the ego, but also became the focus of public opinion counterattack. "I sometimes see some special enthusiasm in school to start a business, I told them, you'd better read the book, this is the first." "Yan Asia Investment Fund founding management partner," recently shouted to the new entrepreneurs, don't think they are geniuses, entrepreneurship is a hard thing.

"Whenever, will you think what I do makes sense, and will the one who wants me to do something interesting?" "The Shing is more precocious, does not care about the views of the people around, more determined to know what they want." If you agree with your company culture, they will work for the company, because their principle is ' working hard and living well. ’”

"We're doing something subversive."

"We don't want to do the pig in the tuyere, why do we have to do the tuyere on the pig?" This is not ' cool ', we have to do a very ' cool ' thing, "the Pig on the Tuyere" is a very hot topic last year, Millet's thunder military election to the trend of pigs can fly the metaphor of the importance of choice. In the case of the other, the significance of success lies not only in the results but in doing more "cool" things and doing subversive things.

"Do you think what you're doing is subversive?" Of course. "This is the answer to many of the same entrepreneurs.

"Selfless light life" of the start-up team 5 people are studying abroad through the circle of friends to know, a few people hit, after graduation began entrepreneurship. Their entrepreneurial projects are peer-to-peer (personal to personal) car rental services, car owners in idle time to hang the car on the platform, need to hire people can go to the platform to select. Their platform CarShare in Hong Kong in 2013. Within a year, 4,000 car owners rented their cars to more than 50,000 rental vehicles. May 2014, they began to enter the mainland, Shanghai is the first stop.

"It may be a bit shabby now, but we'll move to a bigger place soon," he said. December 2 Evening 9 o'clock, "It times" reporter came to "selfless" located in Shanghai Yangpu District Kam Jian Road temporary office. The area is not big, about 130 squares, two long tables are set to L-shaped. In addition to the two start-up team members Jingshe and Wu Jianong, a more than 20-year-old young man and a 30-year old foreigner are still working in front of the computer. Wu Jianong said the two engineers were from Baidu and Microsoft.

"We are in subversion. "Sitting on a simple couch in an office area separated by a glass wall, Jingshe and Wu Jianong about what they are doing," a revolutionary shared economy.

Wu Jianong that they were the first company to introduce the concept into China, which is certainly subversive. When reporters talked about whether the model was an improvement or a subversive revolution, Jianche asked, "Do you think the iphone is subversive?" It's just a bit of a smart-machine improvement. ”

Jeremy Rivkin, author of the third industrial Revolution, in his new book, "0 Cost society", the explanation for the shared economy is that people can produce, share energy and physical objects directly on the internet of things, and use large data and algorithms to increase efficiency and productivity, reducing the marginal cost of production and sales to close to 0, And in some areas subversive capitalist exchange economy.

Yet many economists argue that the 0 cost society is inconsistent with economic theories based on "scarcity" and "profit" and "Invisible hand". The doubters say that if the production and sharing of goods and services are free and entrepreneurs cannot recoup their costs, how can there be incentives for innovation and production?

and "selfless" to do the same kind of service PP car rental Last October entered China, early November, announced the completion of the 60 million U.S. dollar B-round financing.

"This is the wave of the cast."

"We cast this wave. "In the office of a well-known investment organization, a young investment manager of the fingers fly, in the micro-letter to reply to a variety of junior entrepreneurs, suddenly raised his head to take it lightly to come out of this sentence."

Over the past two years, he has contacted hundreds of of thousands of entrepreneurs in Beijing, Shenzhen and other fields, and has invested in several rookie projects in the field of animation, social networking and public-raising. He was a brother to this group of young people. Online brainstorming, all kinds of gatherings, talk about entrepreneurship, talk about ideals, talk about the future. Contact for a long time, he was also affected by some of the characteristics of the body.

"Food and clothing worry-free, chasing ideals, independent thinking, diligent and momentum." "Contrary to the bad impression of being pampered and non-mainstream, he gave the highest ratings to the Internet entrepreneurs, which became the ideal entrepreneur in the eyes of the capital world."

"An entrepreneur can fully understand the ideas of young people and make enough new products." "In the eyes of the young investment manager, this young internet entrepreneur has no cultural and ideological generation gap with current mainstream users, and most importantly," they will not have the same pressure from the family as the founders, and have enough time to pursue their ideals and elaborate a project. " ”

Passion, independence to become idealistic entrepreneurs, but in the specific business operations, the company management process, the lack of experience they are somewhat immature. "Easy Question Bank" founder Wu Shingyu, three years did an unusual thing, his alma mater Peking University 50 Anniversary of the school, he made his own guide to make a film, Wu Shingyu feel very great, because before this has never been any alumni in this way to commemorate their alma mater. This incident made Wu Shingyu see the meaning of an excellent idea. University, Wu Shingyu went to Beijing Film Academy director, but in the junior chose to study while starting a business, and his entrepreneurial field is not in the film industry, but for the teacher service online education products easy questions.

Now Wu Shingyu Company has more than 20 people, with more than 200 schools in cooperation, the user has passed 100,000. Wu Shingyu Frankly, the company does not have too much pressure on financing, the main problem is to be difficult, "we are now three months ahead of the reserve talent, require at least three years of work experience." ”

It is not easy to get young people in their early 20 to run a company. Yu Jiawen attempts to subvert the traditional corporate structure and management routines with eclectic's "Wild path". He cut off the company's human resources department and let the employees pay for themselves. But in the "Young China said" program scene, immediately there are on-site comments guests questioned, you have such a management style, "gang" means, rather than "team", a team or system to maintain, no rules can not be rod.

The investment managers believe that, unlike traditional business projects, when they invest in 90 of startups, they are not anxious for business to cash out or for capital to exit, but to give them loose room for development, giving advice and guidance in time for the company's operations-and, to a certain extent, the more likely it is that the founder and the investor are friends.

In the Milky Way galaxy, there is an asteroid named after him, Shilai

Shilai, founder and CEO of Ractiv, a technology company, was born in 1992. In the Milky Way galaxy, there is an asteroid named after him, Shilai.

When he was 16 years old, he and Morninghill Yang and Li Xianki won the Intel International Science and Engineering Grand Prix with "inspired Multi-Touch interface data transfer" technology. In that year, three of junior high school students had no idea of starting a business, leaving 1000 dollars for a patent research fund, while the remaining 2000 dollars were donated to the quake-hit Chengdu.

The following year, "2009 Influence World Chinese Award" stage, he and Qian Xuesen, Kao stand on the podium. For those who like to bury themselves in scientific research, the best choice is to go to a big platform and concentrate on scientific research.

College entrance exam that year, he put aside the opportunity to study in the United States, the original intention is to save thirty thousand or forty thousand yuan per year tuition fees, to reduce the burden on the home. As a result, he decided to stay a year gap years, to the Intel Company's CV, successfully entered the Shanghai Intel Asia-Pacific Research and Development Center, he is the only one of the company without a university degree of formal staff.

A year later, the body in Singapore Morninghill Yang also served the military service, Morninghill Yang to Shilai said: "We open a company together." Shilai said: OK. "The two men hit, Shilai gave up their studies and gave up the big platform such as Intel, when neither parent supported their business."

They were carrying handmade products touch+, at their own expense to buy a ticket to the United States, a home run investment company. Looking back on the match, Shilai wore a homemade device with Scotch tape on his forehead, behind a ThinkPad laptop, and at the opposite Kinect, raised his hands and sometimes made the action of the teapot.

"America's VCs are very old, he neither cast you, nor put you, the tepid resting." "So they turned to the public, unexpectedly, a gesture control device similar to micro-and leap-Motion, which saves the hand from moving back and forth between the keyboard and the mouse, and raised 100,000 dollars in Kickstarter in the first 3 days. Later, they got 500,000 dollars in the red dot venture in Singapore, but because of the high cost of hardware, the investment is not enough to support them in renting a decent office in Singapore. Pressured by money, Shilai returned home to Shanghai, where he worked long distances through Skype and colleagues.

A Shilai CEO, with a group of average age of 40-50 years old Uncle Entrepreneurship, there have been communication and get along with the confusion. "I am now slowly changing, I think as long as the staff as a partner, with a sense of equality without class concept of the attitude of working with them." "he said.

In the seemingly impulsive entrepreneurial choice behind, Shilai with a week to work 100 hours of crazy way to do things for themselves, "has written 200,000 lines of code, but not finished, and strive to do this weekend drive out." Shilai to the IT Times reporter, "I always like to immerse myself in things, and sometimes I can not communicate well with colleagues." ”

A persistent entrepreneur who has failed to fight repeatedly

Lijia, born in 1990, is a Non-mainstream girl, she has rebellious factors, she likes to go to the bar. "Yu Jiawen can not represent our whole group, we can not impetuous." She told reporters the neutral voice was very recognizable.

Her microblog also wrote the title "CEO of Relax Walk Life Network", and the pub and Relax Walk Life Network, a start-up project for the Lijia, all two projects are based on nightlife, but are now on hold.

"If you only give 80% of your strength, you can't say you did your best, you should be trying to pay 120%." Speaking of the difficulties of start-up, Lijia said, "My friend let Me go to the investor's meeting, I lingered in the doorway for a long time, did not dare to walk in the door." ”

Sophomore year, Lijia by internship opportunity came to "entrepreneurial", her motives are very clear: the understanding of contacts to find resources. In early 2012, she spent half a year to do market research, originally wanted to do the same city activities of the idea was dispelled, because she found that if music, exhibitions, offline friends Cluth words, need to invest a lot of manpower and resources, not suitable for start-up projects.

One night, she was in a bar to participate in an open Mike's activities, the scene is very lively, she had a budding idea: why don't I do a "bar guest" product?

"After organizing two times open Mike's activities, I found that the Chinese people are not like foreigners, the site is very slow, although every money, but no way to scale." "Lijia try to sum up the reasons for the failure of the product," The general bar guests are ' face cards ', with the boss mixed face can be discounted, online discounts are naturally unable to keep customers. ”

When she designed the "pub guest" app's UI drawing, she returned to Australia to continue her research, under pressure from home. However, she did not let go of the project, with domestic partners to help find technicians to write code. By the end of 2013 years, the technology was still out of the reach. "Perhaps the partners ' opinions are not uniform and our team is dispersed," he said. "Lijia said.

In her view, team building is more important than the operation promotion, even the product itself. "Partners are divided into three categories of money, resources and output, the most important principle is the ability to complement each other." "she said.

This March, she started working on her current project, "The Little sailing boat online," a website that helped "returnees" with job training, counseling and recruiting. Now the website has been online, Lijia plans to return home after 1 months to find investment.

People say: How to see the founder

Some people say that there is no forums anxiety, no whenever obedient, no pressure, no thinking, only for the dream efforts, only for themselves and love their lives, very cool and contagious.

"How to treat the founder of the"? Netizen vote, 70% people stand on the affirmative, think should give more tolerance and support, 29% people stand on the negative side, think the bubble too much should be rational.

Square

Shing ("Young China said" producer)

Yu Jiawen has a lot of controversy, but whose youth is not disputed, I think he wanted to be very transparent, he said in the program: "I like to call myself a young man, because the end will pass, but Young will never obsolete." ”

In the early stage of our program survey, we will find that this generation of people, the living environment is more excellent, the education environment is also better. They don't have to bear the pressure of the whenever, nor are they as cautious as they are, but they know what they want.

From the State policy, the country is not encouraging young people to blindly start a business, this group of entrepreneurs may only be 1% successful.

Wang (founder of the IPO Club of the Entrepreneurial Café, entrepreneur)

is very tangled, has the life pressure, the support oneself, buys the car to buy the house, the idea more ground gas, wants to do, the execution strength is strong.

After the reform and opening up a good opportunity to contact the Internet since childhood. Mobile Internet also in the two years of rapid popularization, seems to be a new continent, compared with the internet, popularization faster, the user base is larger, the use of more frequently. You will find that the new model of the Internet is more profound than the predecessors '.

Some people say, after graduating from school, and even drop out of business, no resources, connections, empty cavity blood. I think that resources never become a barrier to the creation of a new career.

If a guy is looking for me to hatch with his project, he will be willing to vote for him if he understands his project deeply enough, enjoys his business, has the leadership and cohesion of his team.

Negative

Internet columnist Old Iron

(real name Shibin, is also doing pioneering work in O2O)

A common feature of the one is that there are many creative things, the idea is very subversive, I think this is very good. But one problem is that it is often difficult to implement at a realistic level. The idea is subversive, and the business model is not much subversive.

Yu Jiawen is a case that does not represent the whole of the group. He has many good places, but some traditional things can not be overturned, such as traditional business management methods, which is science, is the Truth, "Wild Road" is very dangerous.

Take the time, they start a lot of people, but the last to survive on the Dai and Lee think, they have a technical threshold, a professional management team. I think that the proportion of the enterprise can survive in 30~40%, with technology or management threshold of enterprises can survive.

Meichen (Innospace Investor)

The young people think less, both pros and cons, the advantages of action in their strong, the disadvantages of planning is not enough, large fluctuations, there is great uncertainty.

will be whenever, the other side, the lateral comparison is meaningless, we look at the project mainly to see the team, see comprehensive maturity.

Innospace a year of thousands of projects, the project will not exceed 30%.

(The author of this article Yan, Zhang Cheng, Li Dong, authorized by the It Times Network version of the first titanium media, micro-signal: Taimeiti)